Barbie’s turning 50 this year! To celebrate her big 5-0, Mattel is rolling out a new line of cosmetics and skin care products in 2009, says WWD.
The beauty line is just one part of a huge marketing push by Mattel Inc. to market Barbie as a fashion brand and includes new partnerships with Bloomingdaleâ€™s, Vera Wang, Jeremy Scott, IMG and the Council of Fashion Designers of America.
From the looks of these product pics the makeup appears targeted for grown ups, rather than kids or tweens. Somebody in marketing obvs has a sense of humor — the makeup line is called “All Doll’d Up,” and the skin care line is named “Plastic Smooth,” LOLZ. Both the cheeky product names and packaging remind me a little bit of Benefit Cosmetics.
I loves me some Barbie so I’m pretty stoked about this! I really hope the products perform well (and that Skipper gets at least a lipgloss shout out). I wonder if they plan to roll out a Ken line for men.
Your friendly neighborhood beauty addict,