$7 Maybelline Color Tattoo 24HR Eyeshadows: Vibrant Color for Less Than 30 Cents an Hour

Published in: Drugstore Beauty Finds, Eyes, Makeup, Maybelline

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Dang, it’s getting so hot in here that I started sweating glitter!


I mean, just look at these colors from the new Maybelline Color Tattoo 24HR Eyeshadow line ($7 each) of what Maybelline calls “gel-cream” shadows.

24HR Eyeshadow by MaybellineThe line sure looks promising. Vibrant colors in a crease-resistant formula designed to last a full 24 hours. The 10 shades come in a variety of neutrals and brights and shimmy onto counters this month.

So…I can’t exactly remember the last time I needed or wanted to wear an eyeshadow for a full 24 hours, but you never know, right?

I’m still putting these through their paces but couldn’t wait to show you the colors. The first thing they brought to mind — okay, well, the second thing, after Kiefer’s 24 — was the much more expensive $22 Make Up For Ever Aqua Creams, which I absolutely love.

Here’s a look at the colors. Let me know if you see something you like.

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Top row: Fierce & Tangy, Pomegranate Punk and Painted Purple; Bottom row: Tenacious Teal and Edgy Emerald

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Top row: Bold Gold, Tough as Taupe and Bad to the Bronze; Bottom row: Too Cool and Audacious Asphalt


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Swatches from the left: Fierce & Tangy, Pomegranate Punk, Painted Purple, Tenacious Teal and Edgy Emerald

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Swatches from the left: Bold Gold, Tough as Taupe, Bad to the Bronze, Too Cool and Audacious Asphalt

Aren’t they pretty? And only $7 each! I’m really feeling Tenacious Teal, Edgy Emerald, Bold Gold and Bad to the Bronze…

Your friendly neighborhood beauty addict,



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So far, 57 people have commented on this article. How cool is that?

  1. Graciela says:

    Ooh I picked up edgy emerald yesterday. Its a little out of my comfort zone but I’m going to try to rock it today! Any tips on how to wear Fierce and tangy? Its so orange but cool looking 0.o

  2. Suzanne says:

    I totally want these!!

  3. Kejal says:

    these look lovely!!
    Kejal recently posted … My Christmas Haul!!

  4. Iheartbeauty says:

    I’m lovin the tenacious teal! I always go for the blues but never have anything to pair up with it!!

  5. Michaela says:

    Aaaaaah Tough As Taupe looks awesome, I must have it.
    Michaela recently posted … Review: MAC Cremesheen Glass

  6. Chaeriste says:

    Pomegranate Punk is so my speed!!!!

  7. Kelsey says:

    The neutrals interest me.
    Kelsey recently posted … DIY Decoupage Furniture

  8. Cassy says:

    Can’t wait for your review! I’m always looking for a good base and I’m thinking that Too Cool is looking mighty useful…

  9. eight says:

    I have the same picks as you. I need to at least pick up Bold Gold to try…

  10. Meha says:

    These seem so good, how are they in terms of pigmentation? Would you say they’re comparable to MUA and MAC paint pots as inferior cousins?

  11. Nina says:

    i grabbed a bunch of these @ walgreens last week … i had coupons and figured, might as well.

    i used Tough as Taupe today and i love it!

  12. Naomi says:

    I love all the colours! But painted purple speaks to me at the moment! Can’t wait for your full review!

  13. Jen B says:

    I grabbed up Audacious Asphalt and Pomegranate Punk. I’ve worn one and really liked it!

  14. jennifer s says:

    I bought fierce and tangy and i love it. So great as a base for a sunset look πŸ™‚ . But on a sad note i did not like pomegranate punch…… it just wasnt the right shade for me. Oh and to those asking about pigmentation, they can be layered to become much more true to color. I use tangy all over the lid, really packed on the bottom and sheered out to Karens swatches towards the browbone. KAREN! so glad you reviewed these cant wait to hear how you think they compare to paint pots and others. Much love karen πŸ™‚

  15. Neeraj says:

    Lovely and bold Maybelline!! I somehow felt that the swatches looked a bit powdery. Btw is that sooooo longlasting like 24hrs?Are these as good as MAC Paint pots or Stila Smudgepots?
    I really liked bad to bronze……….maybe I would layer it Urban Decay Good Karma eyeshadow brush and see if they glide on the layers.
    Neeraj recently posted … GIVEAWAY…YAY!!!

  16. Can’t wait to see how they hold up! The shades are gorgeous!
    dani@callitbeauty recently posted … Skincare Blitz!

  17. Kim says:

    Oh, Fierce and Tangy is making me smile. Both the color and the name! πŸ™‚ I’ve never tried a gel or a cream shadow but I’m interested to hear what you think of them. The 24 hour claim is very bold but, even if it only lasts 12, that’s still awesome.

  18. Lisa S. says:

    I have this in Audacious Asphalt and just love it! I actually paired it with one of L’oreals new infallible eye shadows (the ones that dupe the Armani Eyes to Kill shadows) in sultry smoke for a killer smokey eye. I’m dying to go back and pick up Pomegranate Punk and Fierce and Tangy, although I’m a bit stumped as to what to do with Fierce and Tangy.

  19. TJ says:

    I like tenacious teal, pomegranate punk, bold gold and bad to the bronze.

  20. raina99 says:

    OH I GOT to try Painted Purple. I can wait to try it!
    raina99 recently posted … Review: MAC Holiday 2011 Ice Parade Snowglobe Eyeshadow Palette in Warm

  21. gio says:

    Edgy Emerald looks very pretty! Can’t wait for your full review.
    gio recently posted … Product Review: Aquolina Bath Shower in White Chocolate

  22. Katherine G says:

    They all look pretty awesome! I take it they are out in stores now? I gotta try a few πŸ™‚ I like Fierce and Tangy and Painted Purple the best (I am drawn to wild shadow colors and have been known to wear MUFE’s bright yellow and flourescent orange shadows in public….). Tip I can give for wearing bright eyeshadow colors – have them match your outfit in some way (like match a tank top or funky pair of shoes), or wear with neutral clothes to pack a punch. I have also been known to sport bright and/or fun shadow in sweatpants, out hunting, and out whitewater kayaking. It can work anywhere, so I say go for it and try the bright ones if you were hesitant to!

  23. Sunny says:

    Bold Gold, Bad to Bronze, and Pomegranate Punk are definitely calling my name! The price is amazing too!
    Sunny recently posted … Swatch & Review: Tarte Amazonian Clay 12-Hour Blush in Exposed, Peaceful

  24. PinkGlitter says:

    That was my first thought as well: why would you need an eyeshadow to last 24 hours?! LOL. The colors are pretty but I was hoping to see another neutral shade or two- something you can layer eyeshadows over. Can’t wait for your review! πŸ™‚
    PinkGlitter recently posted … Handmade Love Vol. VI

  25. Harshleen says:

    The formula sounds good but none of the colors look very appealing to me except Bad to the Bronze. The price point is sure attractive!
    Harshleen recently posted … December Empties

  26. kalcedon says:

    Oh my, I shouldn’t spend more, as I was splurging too much recently, but I have to have one or two of these… I’m especially thinking Pomegranate Punk :).

  27. BeckBeck says:

    I have Taupe and Bronze… love the color of Taupe but I definitely had minor creasing on the inner half of my lid after 11-12 hours without primer. I liked it enough that I’ll wear it again (over primer this time), but I had high hopes for a one-step apply-and-go cream shadow.

    • BooBooNinja says:

      @BeckBeck, will you write back after you’ve tried Tough as Taupe with primer? I bought it but I haven’t opened it yet.

  28. Cristy says:

    Wow! I would Love to know If I can wear them in my cheeks/Lips?

  29. Diana says:

    This is funny because I literally just got four of these like 10 minutes ago. I got Too Cool, Tough As Taupe, Bold Gold, and Pomegranate Punk. I absolutely love all of them and I think they definitely have lasting power because I swatched them on my hand and I still can’t get it off. Even with cleanser. They cling to eyeshadows very well and would make great bases. The only thing is they seem to crease a bit.

  30. Jennifer says:

    I want the Gold, Bronze, and Taupe.

  31. Marian says:

    oooooooooo….these look very promising! Can’t wait to hear more about these!

  32. Sue says:

    I picked up Fie rce and Tangy and Edgy emerald and I fell in love.. i need to pick up at least 3 of the others

  33. jenn s. says:

    I’m so dang boring. I bought Asphalt and Bronze since the other colors screamed at me. I don’t particularly like being screamed at, LOL, so I passed on the other colors. I swear, the only place I could see anyone wearing that orange is on the catwalk or at a rave. But that’s just my boring opinion! πŸ˜‰

  34. Becca says:

    I cannot tell you how long I scoured high end makeup ranges for a cream eyeshadow in the exact shade as Tough As Taupe! I picked it up the other day and so far, I’m really enjoying it. I love the shades they brought out in this collection. Just a suggestion (feel free to ignore, I mean, it’s your blog!), but I’d love to see a post along the lines of “How to Pull Off Fierce & Tangy”. It’s such a wild colour, and I’d love to see you incorporate it into different creative looks that might inspire people (like me!) to step out of their comfort zone. I’d do it myself, but a) I don’t own that shade, and b) I don’t really know how to rock bright colours.

  35. marmar says:

    I just picked up one of their new 14-hr lipstick colours.. oh. m. gee LOVE it.
    Applied at around 11am today… it’s like 11:26pm here and it’s settled into a lovely stain without funking bleeding or creepy rings. I freakin love it.

  36. Sophie says:

    I think maybe I can handle Tough as Taupe and Audacious Asphalt. Of course, I think I can handle them all! I’m usually a neutral/natural color lovin’ gal. That way I know my clothes and makeup won’t clash!

  37. corallista says:

    Love Pomegranate punk and Bad to the Bronze!
    corallista recently posted … Kiehl’s lip balm #1 : Review, Swatch and Photos

  38. 99Raina99 says:

    I just grabbed Painted Purple at lunch time. I LUV it! They should have called it Electric Purple . I did a swatch on the side of my hand 3 hrs ago and that sucka ain’t moved yet. Even better, I got it free. I had a coupon for the store I was at and redeemed it for the 24 Tattoo. YAHOOOOOO<<3
    99Raina99 recently posted … Review: MAC Holiday 2011 Ice Parade Snowglobe Eyeshadow Palette in Warm

  39. Painted Purple and Tenacious Teal! Ooh-la-la! I can’t wait to see how well they hold up.
    Stargirl Heuser recently posted … IAma Pore Strip Expert

  40. Olivia says:

    I have Tough as Taupe but I may need the Bronze one as well!

  41. Resa says:

    Please please please do a follow-up review on these! I really hope they make excellent bases/primers :)! But I’m still gathering my information before I buy πŸ˜€
    Resa recently posted … Wet N Wild Baked Not Fried Palette

    • Karen says:

      Sure! I’m still testing. I’m planning on it for next week! What shades are you liking so far?

      • BooBooNinja says:

        I thought this comment was for me when I saw it in my inbox. tee hee.
        Resa, I hope you don’t think I’m hijacking your Karen-time, but I’d really like Karen to know that I’d like info on the mattes.

        I find that one great thing about matte bases is that they can tone down shimmery shadows. Though I’m a matte-lover, I happen to have a lot of shimmer eyeshadows because they are prevalent in drugstore makeup. *Sigh* (If only budget weren’t an issue!) It’s easier to add shimmer than it is to take away so when something works, I’ve go to go with it!

        Please tell us about their propensity for creasing, and if they play well with powder products. Thanks Karen and Resa!

        • Resa says:

          You aren’t taking any Karen time from me! I’m looking into the gold, bronze and asphalt. But think the matte taupe looks amazing too! I’m really excited for these!

  42. Lisa says:

    i’m interested in the Pomegranate Punk, hoping it’s coming soon in Europe, The Netherlands too πŸ˜€

  43. DalaLuz says:

    Looking very promising!

  44. Mrs.Charlin says:

    Oooh, I want to have these, love all the colors ! πŸ™‚

  45. Lesie says:

    I wonder if you could use the white to highlight….

  46. Lindsey says:

    I got the pomegranate and taupe colors and I’m loving them, but I do need a primer for them to REALLY last.

    I went out today to get fierce & tangy after finally talking myself into and it was sold out at both CVS stores I stopped by! I’m planning on using it as a base under golds, and specifically under my NARS Mediterranee shadow duo.

  47. Jasmine says:

    I just purchased tenacious teal today since blue is my favorite color and I have a lot of it in my wardrobe. It looks fantastic especially on my skintone (caramel). I have finally learned a way to wear bright pretty colors with an everyday look and not look tacky! I use them almost as a liner with an eyeliner brush and apply it to my lower lashline or waterline. I do a neutral look on top (usually with a cat-eye in black liquid liner). It looks great, makes the color pop, but it isn’t too much! I will definitely buy more shades and start wearing new colors everyday!!!

  48. Irene says:

    I went to the store today, and bought these. I wasnt looking for makeup but the orange #10 fierce & tangy caught my eye. I bought them all since I love make up and I just got done giving myself an orange arabic look using the fierce & tangy and it looks amazing! I really love these eyeshadows. their awesome and at $7 a piece the price is not bad, especially since a little goes a long way since the colors are so bold.

  49. Jaslene says:

    Love love love all the colors!!! Pink needs to be added also πŸ™‚

  50. Jennifer Coker says:

    Love, love, love……I bought the Fierce & Tangy yesterday and it’s absolutely beautiful. It really, really does stay on and looks fresh all day until you take it off. I must admit I love the fact that it stays on all day, but it was so hard taking it off. Hope they make a fuchsia soon πŸ™‚

  51. Yael says:

    If someone would like to add a matching eyeliner to “Bad to the Bronze” (/”On and on Bronze”) I found that Urban Decay’s 24/7 Glide-on Eye Pencil in the shade “Underground” is a great match!

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