If you and I were cubicle buddies on break and only had five minutes to catch up, grab Starbucks (soy chai latte for me, no foam, please) AND talk makeup shop, I would probably 1) ask you what you were wearing on your lips, because I’m always looking for cool new combos to try, and 2) mention how much I’m digging the new $24 Make Up For Ever Smokey Extravagant Mascara, because whenever I wear it, my lashes enter a room before I do.
Two coats of this volume-growing, curl-maximizing mascara make my naturally uninspiring lashes so glossy, full and pitch black that I can see them in a mirror from across the room.
Yeah, me and Smoky Extravagant? We coo’.
All about performance and precision, it launched earlier this month with a lofty gaol at Sephora stores and Make Up For Ever Boutiques.
According to MUFE, Make Up For Ever Creator and Artistic Director Dany Sanz was trying to create the darkest, most dramatic black mascara she could for stage, backstage and real life.
What sets Smoky Extravagant Mascara apart?
- MUFE used the darkest pigments they could find. They formulating them to envelop each eyelash in an opaque cocoon of light-absorbing product, making the inky blackness even more intense.
- They used a smooth base of wax and Abyssinian Oil (often used in hair products) to help the formula glide on and off lashes, making it a snap to remove and apply.
- They included a cone-shaped brush head with 580 bristles (!). The tapered tip latches onto even the daintiest lashes while the fuller end pumps up the volume.