For me, Aveda is one of those stores that’s like Jupiter’s gravity. It draws me in! There’s one at the Corte Madera mall by my house, and my nose compels me to walk in whenever I’m there, just to smell the shampoos and conditioners.
The ladies who work there are always so nice, too. “Can I get you a cup of tea or help you find a product?” And I’m like, “Nope! I’m just here to sniff the shampoos…”
LOL! They must get that a lot. I don’t see how someone could not walk into an Aveda store, though. They’re so herbal and earthy and refreshing and just so, so good to my nose. My favorite of their fragrances is Shampure, which just so happens to be the scent behind their new Shampure Dry Shampoo.
Shampure is their signature calming scent, and it’s filled with 25 flower and plant essences, like lemon verbena and lavender (the bottle says that the ingredients are “99.8% naturally derived”). Ahh… It’s like a relaxing Sunday afternoon at the spa.
So because of the scent, of course I had to try the new dry shampoo. A 2-oz. bottle costs $30, and it’s on shelves at Aveda salons, spas and stores (it’s also available online). Also, hello! — dry shampoo junkie right here. I use them four or five times a week.
First things first, the packaging.
Hmm… It works like a squishy bottle of baby powder, and the product is a non-aerosol powder, so you tip the bottle upside down, then bring it right side up, then squeeze, and the powder puffs out in a mist.