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5 Lighting Tips for Bloggers, Photography Buffs and Beginners

September 6th, 2013 by Karen 15 Comments

Photoshop World 2013

Photographers wield light like authors wield words to tell stories. Different qualities of light evoke different emotions, and poor lighting can make even the most lovely person in the world look like Quasimodo.

From a photography standpoint, you always want to be thinking about light. It’s comprised of three components — quality, color and direction.

Here are five photography tips to help you make the most of your light. 🙂

1. Let there be light!

Your flash is a powerful tool that lets you manipulate light, and with it, you can guide a viewer’s eye, and make them notice what you want them to notice.

But flashes aren’t your only light sources. Windows, lamps, overhead lights, mirrors — heck, even flashlights and the light from the screen on your phone are light sources.

Now, since you can’t always be in the room with someone when they’re looking at one of your pictures, that’s where your ability to manipulate light comes into play in your photography.

One important thing to remember? You don’t always have to point your flash directly at your subject. Light reflects and bounces off surfaces, and you can use that to your advantage. Experiment by taking pictures near windows, lamps, overhead lights, bright walls (keep in mind that walls will throw a colorcast), and combine light sources — literally move them around sometimes — to create different effects.

2. What are soft boxes and umbrellas used for?

Soft boxes — those large, usually black or white rectangular boxes you see mounted on tall poles on film sets and photo shoots — are referred to as light modifiers. They’re often used to diffuse powerful lights, reducing harsh, unflattering shadows, like the kind that the flash on your camera can produce.

Without a light modifier, a flash is like a machine gun of light. Modifiers like umbrellas soften the light as it passes through them. HINT-HINT: bedsheets, curtains and other semi-transparent fabrics you already have around the house do the same thing.

3. Going the distance

Changing the distance between your light sources and your subject can create dramatically different effects. Sometimes, taking one step left or right, or forward or back, can totally change your picture. This is particularly noticeable in direct sunlight on a bright, sunny day. Sometimes all it takes is one or two steps to move your subject into the shadows, where your light is softer and probably much more flattering.

[Continue reading…]

There are 15 comments on this post. Leave yours.

Categories: Beauty Tips, Just For Fun, News Keywords: blogging

5 Easy Text and Photo Composition Tips for Bloggers

September 6th, 2013 by Karen 14 Comments

Photoshop World 2013

I’m still getting my learnin’s on here at Photoshop World. 🙂 Yesterday’s classes were great. There are different course tracks for photography, lighting and Photoshop techniques, and you can go to whichever classes you want. Then, between the classes, there’s a huge expo hall with dozens of booths set up by companies that sell photography equipment like lenses, huge studio lights and gigantic umbrellas.

Pretty cool if you’re into this kind of stuff…

Here are five tips I picked up yesterday to help you take your photography to the next level.

  1. Angles increase the “drama!” They also add a sense of movement and energy. You also don’t always need to fit objects entirely in the photo frame. Practice rotating your camera to create different effects.

  2. “When it comes to type,” says Scott Kelby, author of The Digital Photography Book series and NAPP president (National Association of Photoshop Professionals), “make it small, and when you think it’s too small, go a little further.” You don’t want your type to take away from your image.

  3. For your text logos and photo titles, think contrast, contrast, contrast. If using two fonts, pair a script with a sans serif, lowercase and uppercase, no kerning with high kerning (the space between the individual letters), etc.

  4. In photos, the viewer’s eye naturally seeks out text before anything else. Then it looks for the lightest parts of an image. Lighter objects also appear larger than darker objects.

  5. Tangents are points where two objects appear to touch/meet in an image. The eye will seek out these areas — these meeting points. It’s weird… You can’t resist looking at them! Sometimes, if they’re unintentional, they can detract from what you really want people to look at in your picture. Also, purposefully cropping parts of something (like a short beauty blogger) can make it appear larger or taller.

Some of these are crazy, right!? Didn’t your eyes look at that point where the pyramid barely touches the top of the picture frame? And those two apples — they’re both the same size, but doesn’t the lighter green apple look a little bigger than the red one?

Your friendly neighborhood beauty addict,

Karen

P.S. For more tips from Photoshop World and other conferences I’ve attended, click here.

There are 14 comments on this post. Leave yours.

Categories: Beauty Tips, Just For Fun, News Keywords: blogging

10 Really Useful Fonts for Bloggers, Beauty and Otherwise

September 5th, 2013 by Karen 12 Comments

One of the classes I went to yesterday here at Photoshop World was a class on typography for professional photographers — as in text titles for wedding photo album covers, online galleries, photo books and things like that.

The lessons translate really well to movie poster text and pictures for blogging, too, like when you add a caption or title to an image at the top of your blog posts, which a lot of us do.

The course was taught by Scott Kelby, an awesome photographer and the author of more than 50 books on photography and Photoshop, many of which I love and own.

10 Really Useful Fonts for Bloggers

10 Useful Fonts for Bloggers

  1. Helvetica Neue (Target, MTV)
  2. Trajan Pro (probably the most popular movie poster font)
  3. Futura
  4. Gill Sans (official font for the UK Underground tube signs)
  5. Trebuchet (Microsoft loves this font. It’s a good option whenever you think Helvetica looks too stiff)
  6. Adobe Garamond (the original Apple font, also the Google logo font, but it’s not great for long blocks of text)
  7. Bickham Script Pro (a great font for scripty effects)
  8. Copperplate (looks great, elegant with a lot of kerning/space between the letters)
  9. Minion (Adobe loves Minion; it’s a good alternative to Times New Roman)
  10. Myriad (Apple loves Myriad and uses a version of it for practically everything)

For your next blog post, or if you ever have to create a document for school or work, give one of these fonts a try. Most of them should already be installed on your computer, as a few of them are decades old. Some even predate computers.

Your friendly neighborhood beauty addict,

Karen

P.S. While not makeup related, I think fonts are beautiful, which falls under the purview of “makeup and beauty” to me. 🙂 I’m filing this post under my “blogging” category, and there are quite a few other posts in there as well, if you’re interested.

There are 12 comments on this post. Leave yours.

Categories: Beauty Tips, Just For Fun, News Keywords: blogging

The Beauty Social, Oct. 2011: How to Turn Beauty Blogging into a Career

October 25th, 2011 by Karen 49 Comments


From the left: Beautylish Beauty Director and segment host Ning Chao, Temptalia Founder and Editor Christine Mielke, Makeup Bag Founder and Editor Erika Valente, me (looking extra Lloyd Christmassy), and Romy Raves Lifestyle and Beauty Blogger Romy Schorr.

Even though I was a little nervous (blast you, Lloyd!) and blinded by the stage lights, I really enjoyed speaking on the blogging panel at The Beauty Social last weekend, and I wanted to share some of the highlights with you while they’re still fresh in my mind.

In hindsight, I wish I’d recorded the session, or covertly taken a few notes, but I do remember most of my answers (NOTE: these are paraphrased, because I can’t remember the exact quotes) and some tidbits from my fellow co-panelists, Christine Mielke of temptalia.com, Erika Valente of makeupbag.net and Romy Schorr of romyraves.com.

Q: What inspired you to start your blog?

Me: Well I’d always really loved makeup, and I’ll never forget the day when I was 14 and my mom took me on that first trip to the Clinique counter… I started the blog in 2007. I was freelancing at the time for magazines, mostly doing travel (for the in-room magazines on cruise ships) and health and fitness articles. I really wanted to break into beauty writing, though, and I kept pitching different magazines, but no one would hire me.

They (the magazines) were mostly drawing from their in-house writing staff, so I kept getting rejected from these beauty magazines, yet I had this nagging feeling in the back of my mind that I just couldn’t let go. I knew that I wanted to create and write about beauty, but I didn’t know how to go about it.

Then in February of 2007, the Barbie Loves MAC collection came along. 🙂

I think in every beauty junkie’s life there’s always that one release that turns their casual hobby into a full-blown obsession, and for me it was Barbie Loves MAC. I went to the mall, got my little haul, and then when I got back home, that little voice in the back of my head was whispering, “Wouldn’t it be kinda cool if you took a few pictures and posted them online?”

So I borrowed a friend’s camera — and at the time I couldn’t take a picture to save my life — took some shots, and posted them online (using a free blog from wordpress.com).

That’s how Makeup and Beauty Blog was born. There wasn’t a business plan, a big reveal or a rollout. It all sort of happened organically, and it’s been one of the happiest accidents of my life.

Erica: Erica said that she, too, had always been a lifelong beauty junkie, and one of her main inspirations was her entrepreneurial husband. She’d always loved trying and buying new products, but her beauty stash had grown exponentially. One day her husband suggested that they find a way to turn her obsession into a business so that they could write off her beauty expenses, which eventually led to Makeup Bag.

Christine: Before Temptalia, Christine had been actively posting looks on Live Journal. She was in school at the time and recalls posting looks after class. She started Temptalia to archive all of her looks in one place, and her blog has just grown from there.

Q: What was the turning point that made you realize that your blog was successful?

Me: It was probably about six or seven months in, after I’d gotten an invite to cover SF Fashion Week. The blog had been bopping along as a hobby at the time, with me doing brief product reviews every few days, but I decided to approach that Fashion Week as I would a freelance assignment…and I also used it as an excuse to get a new camera. 😉
[Continue reading…]

There are 49 comments on this post. Leave yours.

Categories: Beauty Tips, Just For Fun, News Keywords: beautysocial, blogging

The Beauty Social, Oct. 2011: Want to Start Your Own Beauty Brand?

October 24th, 2011 by Karen 13 Comments

The Beauty Social
From the left: Beautylish Beauty Director and segment host Ning Chao, Cover FX Founder and Co-Creator Jenny Frankel, theBalm Founder Marissa Shipman, LORAC Founder and Celebrity Makeup Artist Carol Shaw, Celebrity Hairstylist Byron Williams

Marissa Shipman, founder of theBalm Cosmetics, says that starting theBalm was a very organic process, with the idea growing and evolving over time.

On how to get things off the ground with your own beauty brand, she says, “You just really need a good idea and a good place to start.” When she started talking about wanting to sell her own beauty line, her dad had concerns. “Get a job, get a job,” she remembers him saying, but she was determined, felt prepared and decided to just go for it.

Jenny Frankel, founder, co-creator and executive vice president of Cover FX, actually started out as a chemist working for MAC (she created Clear Lipglass!). “It was tremendous for me,” she says of her time at MAC, “because it was a great learning experience.” On starting your own line, she says the real secret is doing your homework. “Before you invest your money, do your homework. Test on your friends, and if it’s something you want to do as a business, do a business plan. Do a little homework.”

Jenny and Marissa both suggest running your ideas by your closest friends and family first, the people you know you can trust, before you invest a lot of your own time and money into it. If your friends love it, other people might, too.

Jenny’s idea with Cover FX was to create a product that was for sensitive skin but provided full coverage and had lots of color choices.

“Seventy-five percent of all beauty ideas fail,” she warns, “but if you have a compelling point of difference, and you’ve done your homework and have a good idea, that still means that the other 25% of the ideas out there succeed.”
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There are 13 comments on this post. Leave yours.

Categories: News Keywords: beautysocial, blogging

BlogHer 2011: Video Storyboarding and Scripting for the Writer

August 8th, 2011 by Karen 6 Comments

BlogHer 2011: Video Storyboarding and Scripting for the Writer
Speakers from the left: Corinne Leigh, Sarah Lane

This class and that one on writing the other day were absolutely my favorites of BlogHer 2011, but I missed the first 30 or so minutes of this one, which, based on the part of the class I actually was present for, I’m assuming was the part that covered storyboarding and scripting. 🙂

LOL! I may have missed the titular topics, but I was present for a really fantastic discussion on video blogging.

The two speakers are very accomplished video bloggers/podcasters, and I think I might try to connect with them again.

Here’s a video from one of the speakers, Corrine. Isn’t it fantastic?

She has a whole bunch of great DIY videos up on her Tumblr page.

The other speaker, Sarah, has a background in professional broadcasting and is a Producer/Host/Writer/Editor at TWiT, where she hosts a show called The Social Hour.

The speakers…

Sarah Lane

@sarahlane
Producer/writer/editor at TWiT, co-host of iPad Today, Tech News Today & The Social Hour. Formerly of Current TV, Revision3, G4TV, TechTV. Catwoman.
about.me/sarahlane

Corinne Leigh

@corinneleigh
I am a DIYer by nature. You can check out my past projects on Threadbanger and new projects in my Craft Closet.
corinneleigh.tumblr.com

Video Workflow Tips

These are just some general tips. There are of course an endless number ways to produce videos and different styles, but I was really interested in doing voiceovers of the style like Michelle Phan.

Once you know what kind of video you want to make, check out some related ones online. You’ll get ideas for lighting setups, what an appropriate duration might be, where to position the camera, what the speaker’s hands are doing, does she use background music, does she have a jazzy intro, how are her on-screen titles handled (are they easy to read?), does she speak clearly? — things like that.

  1. Here’s a time-saving tip for filming how-to’s with a voiceover: Sometimes it helps to do a run through of your project first, before filming, to rehearse what you’re going to do when you film the actual video. Do the project all the way through at least once beforehand. Then, do it again while filming, and it can help to have a friend who can move the camera around for you, because it can be tough to peek through a viewfinder while you’re trying to do something else.
  2. If you know how to use an editing program like Apple Final Cut or Adobe Premiere, shoot more footage than you need, so that you can pick and choose your best stuff later.
  3. After filming, sit down and write out a script describing what you did for the project. When you’re done, read and record what you’ve written. You can use your same video camera, but all you’ll be using from this step is the voiceover (audio) track. In your editing program, extract the audio and lay it over the video you recorded in the previous step.

For voiceovers, it can help to film the entire video first after doing a quick run through. Some people then put the video into their editing program’s timeline as a “rough cut,” which they then watch as they read and record their script into a new track. (NOTE: You can use any video camera to record a voiceover track, so you don’t need a dedicated microphone, although a good mic doesn’t hurt. If you’re using a video camera to record your voiceover, just extract the audio track and delete the video.)

Interviews

Live, off-camera, conversational — you’ve seen all kinds of different interviews before.

  1. For easy interviews where you’re going to be off camera, ask the person to repeat each question you give them first before answering, like, “How do I find the best beauty bargains? I look through the weekly drugstore ads that I get in the mail, and the ones that come with the Sunday paper.”
  2. Ask the people you interview to sign a simple release form, which protects you in the unlikely event that the person you’re interviewing later says that they never gave you permission to film them. Here’s an example form.
  3. With standard interviews where you’re talking back and forth with someone, you want to be conversational, make good eye contact, and be really engaged with the person. You do want to have your list of questions in mind, and with you in a notebook, but you don’t want to rely on it like a crutch.

[Continue reading…]

There are 6 comments on this post. Leave yours.

Categories: Just For Fun Keywords: blogging, blogher

BlogHer 2011: Perfecting Product Reviews

August 6th, 2011 by Karen 38 Comments

BlogHer 2011: Perfecting Product Reviews

The second class I took here at BlogHer was on writing product reviews, something I’ve done a few thousand times, but there’s always room to grow. 🙂 The class was sort of dominated by questions related to the business of writing product reviews, rather than actual writing techniques and mechanics, but I think I still got a little something out of it nevertheless.

The speakers…

Stacie Haight Connerty

@stacieinatlanta
Mom of 3, Writer, Social Media Consultant, Foodie, Lifestyle & Travel Blogger, Into Marketing & PR, Groupon Addict, Food Truck Stalker, TV Junkie, Follow Back
thedivinemissmommy.com

Amy Bellgardt

@momspark
Wife, Mom, Blogger, Business Woman, Social Media Addict & Founder of MomSpark.net, MomSparkMedia.com, & MomMadeThat.com
momspark.net

Niri Jaganath

@mommyniri
Social Media Junkie and Founder of MommyNiri.com and MommyNiriCares.com
mommyniri.com

1. How do you get free products to review?

This question seemed to dominate the conversation in the class. In one form or another, it was asked several different times. Here’s what the panelists had to say.

  1. The best way is to just start blogging about the products you already buy, own and like because the brands are out there looking and watching. They have staff members monitoring social networking sites, have Google Alerts set for specific words and use Twitter search to find people discussing their products. The companies do sometimes contact new bloggers when they come across reviews of their products that are getting large numbers of readers engaged, either in the comments on the blog or elsewhere.
  2. Try to attend as many in-store events, brand-sponsored classes, conferences and release parties as you can, and while you’re there, introduce yourself and your blog to any company reps and PR people present (bring business cards with you!).
  3. Send pitch letters. A pitch letter is basically a brief email (no more than a few short paragraphs) sent to a company rep or a PR person where you introduce yourself and — to be blunt — usually ask for something, be it a free product that you’d like to review or give away to your readers, or some other type of partnership.

    First things first — brands are in business, and they want positive publicity. They need help getting the word out about their brands and new products, and they know that blogs are one way for them to do that, but they can’t afford to just ship out free products to everyone who asks.

    PR reps sometimes receive hundreds of email pitches per day. They’re busy people, and what they’re looking for are established sites with active readerships. They didn’t mention this in the class, but I think it’s easier to get a foot in the door if you have thousands of readers per day (versus hundreds), and thousands of followers, fans and subscribers. The reps will want to see your blog traffic stats, Twitter followers, Facebook fans, YouTube Chanel subscribers, etc. — basically, they need to be able to gauge your level of influence online.

    They also want to hear some specific ideas, and not just “I would like to hold a giveaway on my blog,” so propose something new in a short bulleted list, and try to be different.

2. How do you handle negative reviews when you have a relationship with the company that provided the product?

Above all, be honest and fair in your reviews. No relationship with any company is ever worth the loss of your credibility.

Try to find the positives when you’re doing a review because people want solutions. Remember that even with a product you didn’t really like, there may be other people for whom it works better, so be fair, and try to look at the product from all sides.

When something really doesn’t meet your expectations, it might be worth it to contact the company directly for a response. They may already be aware of the issues you had with their product and have tips or suggestions to improve its performance. Those would be great to share with your readers, along with any alternatives that you think might also work better.
[Continue reading…]

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Categories: Just For Fun Keywords: blogging, blogher

BlogHer 2011: The Write Brain | Essential Writing and Editing Skills

August 5th, 2011 by Karen 20 Comments

BlogHer 2011: Essential Writing and Editing Skills
Speakers from left to right: Jane Byers Goodwin, K.T. Bradford, Polly Pagenhart

Talk about fantastic! My first of two BlogHer sessions here today was one of the most interesting classes I’ve taken in a while. I love it when the instructors actually sound like people you’d like to get to know in real life. I actually laughed out loud a couple times!

As you can probably tell by the title of this post, the first session I attended here today was about writing and editing, two very important aspects of not just blogging, but also day-to-day life.

Most of us probably have the need to convey something clearly in print, and so I hope that even if you aren’t a blogger, you’re still able to take something useful away from this.

The speakers…

Jane Byers Goodwin

@mamacita
Social Media Specialist, Writer, Speaker, Internet Watchdog, Absentminded Professor, Education Advocate/Critic, Mommy
janegoodwin.net

K.T. Bradford

@ktbradford
TechGeek, ChicGeek, Just Plain Geek — Writer at Notebooks.com and Android Central
ktbradford.com

Polly Pagenhart

@lesbiandad
Utterly unable to contain myself to 140 chars. But will try valiantly. Wish me lu-
lesbiandad.net

Here are some tidbits I grasped and managed to jot down. These shouldn’t be taken as direct quotes, as I was repeatedly distracted by all of the stylish looking girls in the room. 🙂

K.T.: The biggest thing I’ve learned is that writing is rewriting. My biggest message today would have to be that the first draft you put out there might be pretty good, but you shouldn’t be afraid to rewrite.

K.T.: Most of us have learned these skills [about grammar] at one point, but they get pushed aside because we’re busy, etc. The purpose of this session is to help you tighten up your prose so that it makes the fullest impact.

JANE: Often the first draft is the one that comes out that’s closest to our hearts, but people will notice your grammar and your spelling before they notice your message. Often if your spelling and grammar aren’t good, your message will be lost. With my students, I call this the trust factor.

K.T.: What underpins good writing? Voice does have quite a bit to do with it, but having an authentic voice isn’t necessarily about writing the way that you talk. It’s more about making sure that the things you’re passionate about are being delivered clearly. Try not to let grammar rules trip you up too much.

K.T.: Bird by Bird, by Anne Lamott, is really an excellent book. In it she has a chapter called Writing the Sh*tty First Draft. You should never be afraid to write a sh*tty first draft. Don’t be afraid to let that first draft come out in your natural voice. The first draft is where you want to let your authentic voice shine through without it being blocked by editing. The best way to preserve your voice is to just let it out.

JANE: Spell check is not your friend. Spell check hates you. Spell check is your enemy. Use it for a once through, but it doesn’t know the difference between affect and effect.

JANE: Serious pieces require serious checking. Little folksy pieces, not so much. Never use a four-syllable word when a two-syllable word will do. It makes us sound pretentious, and none of us need to do that unless we’re writing about fine wine.

BlogHer 2011 Essential Writing and Editing Skills
Spell check was here…
[Continue reading…]

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Categories: Just For Fun Keywords: blogging, blogher

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