What if Sanrio and Sephora merged, like a Mighty Morphin’ Power Ranger, to form a new superstore called Sephrio? And what if the new store carried a much larger selection of Hello Kitty-themed accessories and makeup?
Yeah…that would be cool.
As a 30-something beauty fanatic who still remembers making mix tapes from songs on the radio and blowing all of her birthday money at the Sanrio store at the mall (OMG! The pens with the dangling charms on the end!), I almost dropped my phone when I bumped into the limited edition Hello Kitty Mon Amour Palette ($21) at Sephora the other day.
Paris? Kitty…? Cute!
The little drawings and the balloons filled with pans of powder shadow (eight) and blush (two)? Nope. No way. That’s just too cute.
Not gonna lie, though, I expected these to be annoyingly sheer and chalky — just not up to snuff compared to brands like MAC and NARS — but wow. That wasn’t the case at all. They felt surprisingly smooth and looked beautiful, I thought, in the swatches.