The Basin White store in Las Vegas, Nevada

All work and no play makes moi a cranky beauty addict, but the Las Vegas Basin White store, a beauty brand I’d never even heard of before, saved me from myself.

The company has just two stores for now (Vegas and Orlando, Florida). The Vegas one, located among the Grande Canal Shoppes at The Venetian Hotel, is brand spankin’ new. If you’d like to learn more about the company, the line’s also available online.

I guess it’s fitting that after their Downtown Disney store in Orlando, Basin White chose the Disney-like Grande Canal indoor mall for their second location.

Gondolas packed with tourists weave through Venetian-inspired canals as shoppers cross footbridges and live opera singers provide the background music for ambiance. Yeah … it’s Vegas cheesy, but still pretty fun.

The store itself stopped me in my tracks. It’s gorgeous and smells wonderful. There are other brands out there like Basin White, with similar rows of colorful glycerin soaps, tubs with gigantic bath bombs and various scents, but this one stood out to me for a bunch of reasons.

Like Lush but with subtler scents

Their products look Lush-y — similar shampoo bars and solid moisturizers — but I think the shopping experience at Basin White beats Lush hands down, as a lot of Lush’s products pack too much fragrance for my sensitive schnozz. Sometimes it’s just too much.

Basin White’s products smell lighter and generally less synthetic to me. Granted, scent’s a very personal thing, but I absolutely love Basin White’s approach to fragrance.

Time to play, aka the shopping experience

The store feels like a spa. The open layout, lighting and black/white tiled floor reminded me of a Pottery Barn-inspired bathroom.

Like any good beauty store should, Basin White makes samples of everything available to smell, touch and test. The highly interactive staff isn’t pushy either, and they encourage product playtime, waiting at the ready by testing sinks with paper towels and smiling faces.

Quality ingredients

Josh Jacks, one of the sales associates at the Vegas store, gave me the background on Basin White while showing me around.

With only two physical locations, the line’s still pretty exclusive, but I expect that to change. Their products are made without synthetic fillers, parabens, alcohol or mineral oil and contain high-quality ingredients like shea butter, beeswax and sunflower oil.

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If a picture’s worth 1,000 words, what’s a moving picture worth? Blog World 2009 speaker Cali Lewis of GeekBrief.tv posed that question at the convention yesterday, and it really made me think…

The answer depends on the quality of the video, right?

I’m on a mission to improve the quality of my videos (not just for the blog, but for home/travel videos too), so I sought out the sessions on video yesterday and took copious notes.

Tip 1: Write a script

When it comes to video, material trumps production quality, but watch any random 10 videos on YouTube, and what do most of them have in common? According to Sara and Lee O’Donnell, the couple behind Average Betty, the most popular short-form food entertainment web series online, most of them weren’t made with a script.

It doesn’t have to be fancy — even a few notes scribbled on index cards — but working from an outline or script can really make your videos stand out.

Tip 2: Choosing the right camcorder

“Buy a camera with the biggest lens, best glass and best sensor you can afford,” says Cali. Of course, that’s more for professional setups. Serious home movie makers and beginning web videographers might take a look at the Kodak Zi8 (about $180). Not only does it shoot in 1080p high definition video, but it’s image stabilized (less shaky in your hands) and has an external microphone jack (more on that later), too.

If you’re willing to spend more, both Cali and the O’Donnells mentioned the $550 Canon VIXIA HF200 HD Flash Memory Camcorder. It can do everything the Kodak Zi8 can do, does it better and does more.

For help choosing a camcorder, check out camcorderinfo.com.

Tip 3: Use an external microphone

Poor audio can ruin even the highest quality videos, and the microphones built into most small camcorders just aren’t very good. They struggle to capture clear voices more than a few feet away from them, and they tend to pick up too much background noise outside.

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Good mornin’, ladies. How’s it going? Are you glad it’s Saturday? It’s just after 8 a.m. here on my last day in Las Vegas. I’m taking it easy and blogging to you from bed in the hotel, whee! I thought I’d skip the morning keynote at Blog World to tell you about the convention yesterday and share what I learned about a topic that interests a lot of bloggers, monetization, aka Blogging for Benjamins.

Now, most of the 70+ million blogs out there aren’t run as businesses. They’re small personal endeavors or not-for-profit initiatives, but I think some of these tips can be applied to those kinds of blogs as well. For example, if you’re blogging about a local church or charity, consider the tip on using YouTube to drive donations, or the tip on placing your most important messages “above the fold.”

I have A LOT more information from the convention (tips on using video, Twitter, Facebook and more), but some of it will have to wait until I get back home to share.

In the meantime, have a great weekend!

Tip 1: Maintain a regular posting schedule

There are a couple of different reasons for this one, and the first one has to do with Google. Posting on a regular schedule — say once per day or week — actually trains the Google bot (that’s really what they call it), the program that scours the web looking for new content to include in the Google search listings.

The second reason to maintain a regular posting schedule has to do with people. We come to expect and appreciate things that follow a recognizable pattern.

Tip 2: If it’s your business, don’t be shy

Be considerate, but don’t be shy. It’s never easy to talk about money, particularly in a public place (like on a blog), but if you’re hoping to earn more money online, don’t be ashamed to let your readers know.

Tip 3: Diversify revenue streams

The most widespread and common way to earn money from a blog is by placing ads. Google Adsense is the industry standard because of how quick, easy and effective it is. I’m running them here on MBB (below the masthead at the top and in the right sidebar).

But look for additional revenue streams if you’re serious about earning a stable income with your blog. You wouldn’t want a policy change at Google HQ to suddenly cut your earnings in half.

Things to consider: writing and selling a book (or an e-book), incorporating more than one ad network (Kontera is one that was mentioned a lot yesterday), creating a product to sell, joining affiliate programs (Amazon.com, Clickbank, Commission Junction) or creating a paid membership site.

Tip 4: Placing ads above the fold

I’ve always struggled with this one… The experts suggest placing all of your ads right up near the top of the page where visitors will see them as soon as they open the page. The problem with that is it’s kinda annoying to open a webpage and see nothing but ads, right?

My suggestion: Try to balance ad placement “above the fold” (which basically means at/near the top of the page) with a dash of common sense and design appreciation.

The World’s Littlest Showgirl…

Tip 5: Affiliate programs

I mentioned some of these in Tip 3, but the experts yesterday all agreed that affiliate programs can be great ways to earn money from your blog, particularly if you blog about a topic tied to something people actually buy (beauty products, books, clothes, shoes, food, baby products, household supplies, etc.).

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What’s a blog?

Because I blog and I know that some of you do, too, I wanted to share what I’ve been learning about here at the Blog World and New Media Expo 2009 (new media as in Twitter, Facebook and YouTube).

The first question I get a lot when I tell people I blog is, “What’s that [blogs]? Like a website?”

Yup, you got it. The word’s just a contraction of the term “Web log.” They come in countless shapes and sizes but usually contain regular entries (articles/journal entries) of commentary, descriptions of events or fancy stuff like graphics or video. Most (but not all) of them display content in reverse-chronological order.

I came to Blog World 1) because it’s held here in Vegas , 2) because I spend a big chunk of my life blogging, 3) because I’d like to be able to express myself in new and more creative ways, 4) because blogging is more fun for me when I know that it’s also fun for my readers and 5) because I’d like to grow the blog’s traffic and find out about income opportunities/blogging for a living.

I’ll report more specific tips than the ones in this post as the Expo progresses, but one of my favorite sessions so far has been Stimulating Conversations with Women in the Social Mediasphere, with Aliza Sherman, author of The Everything Blogging Book.

Aliza and some of the speakers talked about the differences between how men and women tend to communicate and how those differences are reflected in blogs and social media (speaking very generally, women tend to appreciate building relationships more than most men do).

That blogs are about community and interaction are growing themes. The social aspects of the web have taken the internet by storm. Specifically, what can bloggers do to tap into an increasingly social internet?

They can focus on building authentic relationships with readers, which I read to mean being honest, respectful, useful, and speaking with people vs. talking at them.

But what if you want to start a blog in a highly competitive niche (like beauty)? Is it too late to start?

No, none of the experts thought so, but competition can impact the size of your audience. It may be harder to reach thousands of readers/day (if that’s even your goal), but it’s still possible.

When you want to blog

Figure out what you want out of blogging or Twitter or Facebook (but not necessarily the day you start). If you’ve never blogged before, take it slowly, remembering that you’re putting yourself out there in front of the entire planet (only share what you’re comfortable sharing with the world). Eventually, though, the experts agree, know your goals and objectives. It’ll help you get where you’re trying to go.

I started MBB back in 2007 not really knowing what I was doing or what my goals were. Within six months, though, I’d decided that I wanted to blog daily, to grow my audience and to earn some blog rent from it if possible.

While fun, blogging can also be hard work.

It depends on your goals, but since 2007, 2,100 posts later, I’ve read through my camera’s manual at least 10 times (to learn how to take vibrant, sharp pics), have spent thousands of dollars on camera equipment and computers (I recommend Macs), have completed dozens of Photoshop tutorials and have spent thousands of hours writing more than 1 million words online. All of that’s just to restate the obvious, “Know what you’re getting into and why you want to do it.”

Other quick tips from yesterday’s event:

1. Keep an editorial calendar — I’m a firm believer in ‘em. Mine helps me plan what I’m going to blog about. I also use it to jot down the release dates of makeup collections to help me remember.
2. Are you speaking with your readers or talking at them? — Remember that there’s a real live human being on the other side of that connection, someone who doesn’t like to be talked at.


Absolutely love Problogger.net

3. Build relationships — The experts seem to agree that success in blogging (unless your goal is to use your blog as a journal) comes down to building relationships with people and doing something that both you and your readers find rewarding.

Growing your audience

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Imagine it’s Monday morning; the weekend’s over, and you’re not 100% enthusiastic about work.

Why not ease your way into the workweek with some makeup and beauty?

Each morning at around 11 o’clock my time (Pacific Standard), an email with my latest posts goes out to Makeup and Beauty Blog subscribers.

If you aren’t already subscribed, the daily emails can be a nice way to start your day. I try to keep things interesting, alternating makeup and beauty news with giveaways, product reviews, photo posts, tutorials and tips. I’ll never share your address with anyone for anything. You’ll get just one email per day, delivered fresh and hot out the kitchen (not really, but you know what I mean).

Thanks for visiting.

Your friendly neighborhood beauty addict,

Karen

P.S. If you’re completely swamped with email, you can also subscribe by RSS feed or follow me on twitter or facebook.