“Italians are always well-dressed.”
Who hasn’t heard that one at least once in their life?
It’s one of many stereotypes about Italians and, just like any stereotype, it’s not entirely true…but it does have a kernel of truth to it.
In my experience, people here are generally very concerned with the way they look, and they’ll usually put a lot of thought into what they wear.
There’s also a general sense of decorum that people are expected to observe. For instance, you’ll never see college students go to class in sweats and flip-flops. Here, dressing appropriately and looking nice are real social conventions.
So, what is makeup’s role in a country where most people always try to dress well and look good?
Well, Italians don’t normally use as much makeup as you might expect. A typical Italian look, which I’ve recreated for you today, will usually feature very few products.
Care to know which ones?
Foundation (often a shade too dark)
That’s for two main reasons. The first one is that many people think the purpose of foundation is to make them look tanned, while the second one is that it’s pretty hard for those here with lighter skin tones to find the right color match.
The lightest shade of foundations from Italian brands will usually be my skin tone or darker and, although I’m pretty pale, I’m definitely not the palest. Even international brands will often have a more limited shade range here than abroad.
Most Italians don’t contour very much, but they definitely like to bronze. A LOT.