I panic a little when I can’t find my stick of Bobbi Brown Jet.
Okay, a lot. I panic a lot. And based on the fact that Jet is almost always out of stock when I stop by a Bobbi counter, I’m probably not the only one.
Jet, a deep, true black long-wearing gel liner in pencil form, has a flat matte finish and sells for $24 as part of Bobbi’s permanent line.
That may sound like a lot for a basic black eye liner, but seriously — Jet is anything but basic. I think it’s easily the best black pencil liner available on any counter now.
The long-running Unsung Heroes series features some of my favorite permanent collection products from a variety of bodacious beauty brands.
Why do I like it so much?
Because it gets great, great mileage. Like a Prius times 12. We’re talkin’ crazy good wear time on my lash and water lines.
Over the years, I’ve worn (and stockpiled) dozens of black liners, and Jet is the only one that consistently lasts 16 or more hours for me (yes, some days are REALLY long) without getting patchy or breaking up throughout those infernal, eternal days. When it’s on, it’s on like Donkey Kong.
Whenever some cruel twist of fate/scheduling forces me to start my day well before dawn (when even the chickens are still snoring) I grab Jet.
Sometimes I’ll see some very minor smudging around hour 12 (!), but still — hour 12? That’s impressive.
And it’s super easy to apply. Jet’s silky, soft formula coasts along my lash and water lines like a private jet at 30,000 feet, and one swipe delivers a dark, dramatic black line.
For smudgier looks, I’ll buff out the edges before Jet sets, which usually takes around 3-4 minutes.
Where Jet doesn’t rock my boat is in super blended looks with powder eye shadows; for instance, when I use an eye pencil as a base for smokey eyes. In those cases, when I need maybe 10-15 minutes to manipulate my products, Jet simply sets too fast.