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make up for ever

It’s Prime Time for Bright Eyes With Make Up For Ever Eye Prime

June 19th, 2012 by Karen 28 Comments

make up for ever eye prime

I was lying awake in bed the other night, nestled like the insomnia meat in the middle of an epic El Hub/Tabs snoring sandwich, when I thought, “It’s bad enough that El Hub snores, but when did Tabs start?”

As I lay there, wide awake, I wondered a great many things…like are there Breathe Right strips for cats? And if there are, I bet they look pretty funny.

It occurred to me that maybe that’s what I could do when I grow up, be the inventor of Kitty Breathe Right Strips, because I still don’t know what I want to do with the rest of my life.

Purr right stripsI started ticking off a list of things I know to be true. 1. Tabs loves gravy, 2. Nutella and asparagus taste terrible together, 3. the world really didn’t need a sequel to Honey…

I must have dozed off somewhere around 3-4 in the morning, only to wake up a few hours later, more than a little cranky and with zombie-fied eyes.

Some serious eye-brightening action was in order.

I grabbed my iPhone (“Siri, remind me to research cures for insomnia!”) and peered into my makeup bag…

That’s when I saw it — Make Up For Ever’s new nude brightening Eye Prime ($22), the brand’s very first eye primer.

A magical brew of waxes and fixing polymers that, according to MUFE, creates a smooth, long-lasting base upon which to apply other eye makeup products. The supposedly universally flattering nude shade (for every skin tone) is also supposed to brighten while amplifying eye makeup colors and reducing creasing, and it’s designed to work with everything, from powder eyeshadows, to cream eyeshadows, liners, and basically the whole gamut of eye makeup deliciousness.

Well, hello, bright eyes. 🙂

Turn around, bright eyes… Every now and then I fall apart! And I need you more tonight! And I need you more than evuh!

(Sorry. Spontaneous ’80s sing-a-long moment.)

make up for ever eye prime in hand

make up for ever eye prime swatch
Unblended (left) and blended (right)
[Continue reading…]

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Categories: Eyes, Make Up For Ever, Makeup, Product Reviews Keywords: make up for ever

Make Up For Ever Eye Prime

June 18th, 2012 by Karen 5 Comments


The new Make Up For Ever Eye Prime, $22. Available now at Sephora and sephora.com.

There are 5 comments on this post. Leave yours.

Categories: Daily Beauty Keywords: make up for ever

Pop of Purple

June 17th, 2012 by Karen 6 Comments

Perhaps we all need a little more purple in our lives. 🙂

The new Make Up For Ever Aqua Cream in #26 Purple, $23. Available now at Sephora and sephora.com.

There are 6 comments on this post. Leave yours.

Categories: Daily Beauty Keywords: make up for ever

Pop of Yellow

June 16th, 2012 by Karen 3 Comments


So lovely and bright! It’s almost like staring at the sun.

The new Make Up For Ever Aqua Cream in #24 Yellow, $23. Available now at Sephora and sephora.com.

There are 3 comments on this post. Leave yours.

Categories: Daily Beauty Keywords: make up for ever

A Friday Face of the Day With the New Make Up For Ever Aqua Shadows

April 20th, 2012 by Karen 13 Comments

make up for ever aqua shadow fotd

Dang, it’s hot out here in Nor Cal today! It must be in the low 80s. That, or I’m just not at all used to the warmer weather yet.

To hurry up and get into the spirit of swimming pools and water parks, I thought I’d bust out a few of the new waterproof Make Up For Ever Aqua Shadows ($20 each) for my makeup today.

The Aqua Shadows, which are available now at Sephora, are a new line of long-lasting waterproof eyeshadow crayons. They come in 12 smudge-resistant shades designed to resist fading and creasing just as much as they resist water (more on that in a minute).

Apply, count to five (or 10, to be safe), and then bring on the water!

A few things about the Make Up For Ever Aqua Shadows…

  • Easy does it with these. My lids turn into cake central when I over-apply.
  • From my experience, they live up to the “Aqua” in their name, resisting water like our resident tabby cat. They also last all day long for me, but I do get some creasing when I wear them without an eye primer.
  • They feel drier and thicker than some of the other shadow pencils I’ve tried, like Urban Decay’s 24/7 Glide-On Eyeshadow Pencils and the NARS Soft Touch Shadow Pencils, and take a little more time and effort to blend.

For this look, I also used a few other Make Up For Ever favorites that I recently noticed at Sephora — the Compact Shine On Powder highlighter ($30; comes in two shades), Sculpting Blush ($25; available in four shades) and Mat Bronze bronzing powder ($32; available in two shades).

make up for ever aqua shadows

make up for ever aqua shadows
Make Up For Ever Aqua Shadows from the left: 30E (a pearly pink beige), 26E (a pearly peach) and 4E (a matte taupe gray), $20 each

make up for ever sculpting blush
Make Up For Ever Sculpting Blush in 10, $25
[Continue reading…]

There are 13 comments on this post. Leave yours.

Categories: Eyes, Face of the Day (FOTD), Make Up For Ever Keywords: make up for ever

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Welcome to Makeup and Beauty Blog
Hi there! I’m Karen, your friendly neighborhood beauty addict, and I’m a Bay Area girl who hoards brown eyeshadow and covets coral lipstick. Every morning, I wake up and say, “I’m going to do something other than a smoky eye today.” Then…I end up doing a smoky eye anyway (most days). When I’m not putting on makeup, taking pictures of makeup or writing about makeup, which I’ve been doing daily since 2007 (!), you’ll find me hanging out with my hubby (“El Hub”), my four-year-old daughter (Connor Claire) and my torbie girl cat (Pretty Girl Rosie, a.k.a. PGR).

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