Question: How does Chanel intend to weather the down economy?
Answer: Simple, they’re gonna release another $375 skincare product.
Their Sublimage franchise has been a big hit, accounting for half the brand’s skincare sales wherever they’ve been sold, so this January the company plans to add a new product to the mix, Sublimage Texture Universelle, an identically priced cream offering the same broad anti-aging benefits as the original Sublimage cream, but in a lighter texture for even more skin types.
Back in April I tried and LOVED Chanel’s Sublimage Eye Cream (I even kept the empty 0.13 ounce sample jar as a memento, LOL!), but Chanel broke my heart by charging $225 per ounce!!!
The addition of Sublimage Texture Universelle brings the Sublimage line to a total of four products, including an eye cream and a serum. Introduced in September 2006, the original cream has been renamed Sublimage Texture Supreme.
As Chanel’s premiere skincare line (no kidding), Sublimage targets wrinkles, loss of firmness, dehydration, lack of radiance and uneven pigmentation.
Why does Sublimage work so well?
Psychosomatic placebo factors aside … it’s thanks to a compound Chanel calls Plantifolia-PFA, the line’s active ingredient, derived from the fresh fruit of a Madagascan orchid-family plant. Chanel claims the compound boosts skin’s inter-cellular communication. “If Texture Supreme is cashmere,” the press release says, “Texture Universelle is silk.”
That’s mostly marketing fancy talk, but I did think the rich, jasmine-scented Sublimage eye cream worked well. I loved it even more than my previous eye cream crush, MAC Moisturelush ($30, 0.5 oz jar), and that’s saying a lot.
Chanel must agree because they’ve priced Sublimage out of reach of most consumers. The new Texture Universelle will cost $375.00 for 1.7 oz. The other sizes will be priced from $175.00 to $385.00.
Because of the price, the Sublimage line gets limited distribution, but you can usually find it on Chanel’s counters in Bergdorf Goodman and Saks Fifth Avenue stores.
Your friendly neighborhood beauty addict,
P.S. Because we all love SPF (learn from my mistakes, girls!), I should also mention that Chanel plans to launch a facial sunscreen in March. UV Essentiel ($48 for 1 oz) will offer full spectrum UV and pollution protection with SPF 30+. “We didn’t want to compromise an existing product by putting in a high level of sun filter,” said Elizabeth Mankin, vice president of marketing at Chanel Beaute, “so we decided to create one that is a stand-alone.” With a light matte texture, the lotion will target UVA/UVB rays, pollution, free radicals and dark spots. Stay tuned for more info…