I pictured card-carrying members of the Urban Decay Eyeshadow Primer Potion cult dancing around the ceremonial bonfire when I heard about the new Eyeshadow Primer Potion Professional Size ($29).
For an extra $11 dollars, you get more than twice as much product as the regular size. Yes, the new 0.85 oz tube works out to about $34/ounce, versus the original 0.34 oz bottle at $53/ounce. Both still sound like a lot, but the larger bottle is clearly a better deal, especially if you wear the product daily (as many women do).
If you’re new to the stuff, Primer Potion’s a nude eyeshadow primer praised for its ability to increase the wear time of other eye products worn on top, and it’s been one of the most talked about eyeshadow primers of the past few years. Gals also use it to prevent/delay shadows from creasing and colors from fading, and it consistently receives high marks from devoted makeup fans.
I’d call myself a fan, but I wouldn’t say I’m a member of the cult.
When it comes to simple eye looks, I like Primer Potion. I use it to lock shadows down and for simple washes of color over the entire lid, but when it comes to more complicated eyeshadow looks with multiple colors and extensive blending, I actually think it makes it tougher to blend away harsh lines.
Instead, for more complex eye looks, I’ll reach for Urban Decay’s Eden Primer Potion, a newer formulation released earlier this year that I find makes shadows easier to blend.
.34 oz bottle of Urban Decay Eden (left), .85 oz tube of Eyeshadow Primer Potion Professional Size (right)
Swatch of Urban Decay Eyeshadow Primer Potion on NC35 skin unblended (left) and blended (right)
Anyone else notice how the new tube packaging looks like Too Faced’s Shadow Insurance Primer? It’s bulkier and obviously bigger than the orignal curvy bottle, but I give it props for efficiency. I find it easier to control how much product I use without wasting a drop, and I sure hope they release a version of Eden in the same style packaging.
Makeup and Beauty Blog Rating: I’m not Primer Potion’s biggest fan, but I do like a good value and the new packaging. If it’s a staple in your makeup kit, you’re in luck. Available now at Sephora and sephora.com. Grade: B/B+
Speaking of Urban Decay…
UD loves pushing out their holiday stuff early, and I’ve been seeing more and more of it online already. This week they released their Urbanglow Cream Highlighters ($24), a new line of multi-purpose cream highlighters for eyes, cheeks and face in four shimmery shades — Brown Sugar (a warm brownish taupe), Moonshine (an iridescent shimmer), Sin (a shimmering champagne) and Wicked (a pinkish shimmer).
I wonder if they’ll work as well as the MAC Cream Color Bases. Hmm…
Last year’s Smoke Out Kits ($34) in Yerba have resurfaced online as well, so if you missed those eyeshadow/primer kits the first time around, you’ll have another chance to stock up. 🙂
Your friendly neighborhood beauty addict,
Karen
jojoba (My Makeup Reviews) says
September 18th, 2010 at 1:52 pmit’s not the size, it’s the new packaging that’s far better than the old. now i’d consider getting one. 🙂
thanks for the post.
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Katrina says
September 18th, 2010 at 2:25 pmOoh, I’ll be going for the professional size next time I run out! Woo!
Tracy says
September 18th, 2010 at 3:05 pmI’m like you- a fan but not a member of the cult. But I give props to them making it in a tube finally. I hope it doesn’t separate like Too Faced Shadow Insurance does.
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Jeni says
September 18th, 2010 at 3:12 pmI can’t believe I haven’t tried the UD eyeshadow primer yet – I am embarrassed! I bought the Too Faced primer last year, and I guess I don’t use it a lot cause it still hasn’t run out. I’m dying to try the UD Sin primer (the shimmery one), so I’ll probably get that next, even though it has the lousy packaging.
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stephanie says
September 18th, 2010 at 3:24 pmohhh a tube , very nice…i want!!!
Megan says
September 18th, 2010 at 3:27 pmWhat a good deal! And I love the larger size!
Helen says
September 18th, 2010 at 3:35 pmI’m a fan of UD’s Primer Potion and although I prefer the Sin version for looks that really make your eyes pop, I usually wear the original version as an everyday primer. Thanks for the side-by-side size comparison, I hadn’t got an idea of scale from the UD website. Does the larger packaging come with any applicator though or were you using your fingers or a brush to apply it?
Tiffany H. says
September 18th, 2010 at 3:47 pmI have the new professional size. It does not come with an applicator.
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Maria says
September 18th, 2010 at 3:45 pmI think they’re a little too late for this – I switched to Too Faced a long time ago, no point in switching back… (besides, I think it’s easier to blend! :))
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Michelle C says
September 18th, 2010 at 4:08 pmFor me, UDPP does prevent creasing but after about a half hour my eyeshadow starts to all blend together and becomes muddy. Any advice?
Niki says
September 18th, 2010 at 4:51 pmKaren, any word on whether the tube applicator is here to stay? That’s my only worry is that they’ll go back to the genie bottle. I’m curious if they’ll release the other bases in tubes too, I really want to try Eden but I am hoping to hold off until they do that.
Jen says
September 19th, 2010 at 2:39 amThe tube applicator will be permanent; the size itself is limited edition. I hope they change the other versions to this tube one, too!
Karen says
September 19th, 2010 at 10:38 amI really hope they do this for Eden. That would be awesome!
Nina says
September 18th, 2010 at 5:30 pmI want that size in Eden too!!! 🙂
I am a card carrying cult member of the UDPP as well. 🙂
Shah'ada says
September 18th, 2010 at 6:25 pmReally interesting about Eden . . . I may have to try because I get sick of blending again and again over UDPP regular. TY for that tidbit 😀
Jana says
September 19th, 2010 at 5:14 amLove the new size. You said u don’t like the product very much, so what other product would you suggest? Love.
Karen says
September 19th, 2010 at 10:37 amUrban Decay Eden! I find it easier to blend shadows on top of it.
Amee says
September 19th, 2010 at 7:09 amWOW!!!!… good news… thanks for the post dear..
Karen says
September 19th, 2010 at 10:36 amSure!
Christy says
September 19th, 2010 at 8:41 amThat is one mega size tube of primer! I use mine pretty much daily, so I think this will go into my Christmas wish list. I’m not quite done my XL size bottle of Primer Potion, but will be done soon I think 😉
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Giselle says
September 19th, 2010 at 10:35 amSpeaking of Urban Decay, does anyone know when the next friends and family sale will be?
Gina says
September 20th, 2010 at 10:11 amIt usually happens in the spring, around April I think.
Stavroula Plag says
September 19th, 2010 at 12:21 pmThis great packaging is LE though! I hope they’ll make it permanent! I’ve also heard that it expires 6 months after opening it ! How on earth will you use up all that product in just 6 months? :/
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Stavroula Plag says
September 19th, 2010 at 12:23 pmHow long does the original UDPP last after opening it??
Stavroula Plag recently posted … Random Tip of the Day 19092010
Kim says
September 20th, 2010 at 8:08 amI’ve never used a primer before (I know, put on your surprised face!). I am an oily lid gal, though, so maybe I should consider one more seriously.
Rengirl says
September 20th, 2010 at 12:49 pmI’m on the fence about this. Ofcourse I am excited about the new package but I tend to have dry lids and I find that TFSI is better for my dry lids than UDPP. But on the other hand, UDPP makes my eyeshadow more vibrant and longer lasting and it does not separate like TFSI. First world dilemmas…
anita says
September 22nd, 2010 at 12:31 amthat’s pretty cool. I love Urban Decay. I have their eyeliners (liquid & pencil) their Primer Potion and their Mineral Foundation (that I got at a super sweet sale deal online xD). But, anyway! I would LOVELOVELOVE!! to go for this when my Primer Potion runs out!
Is it only for Professional Make-Up Artists/students, or can regular (make-up loving) girls purchase it also?
Stavroula Plag says
September 22nd, 2010 at 2:36 amregular girls can get it too! 😉
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Liz Diaz says
September 22nd, 2010 at 11:04 amDoes anyone know if “sin” is better when you are on the darker skin tone (maybe tan)??