Yo, is Cyberdyne Systems engineering mascaras now? Because everything about Lancome’s new Grandiose Mascara ($32, available in one shade, Noir) says, “BEHOLD! I am from the future, primitive bipedal creature, and I am here to rewrite mascara history as we know it! I mean…as you know it, because I already know it, of course, so I’m referring to you. As YOU know it… That’s what I meant to say. Oh, never mind!”
The wonderfully weird curved neck and tapered tube, the black rose silhouetted on the side — it’s as if an advanced artificial intelligence developed what we humans were too daft to figure out.
It’s all very sci-fi, if you ask me. 🙂
The purpose of this mascara’s programming is pretty obvs. The funky brush. Lancome says they spent three years developing a brush that could grab every last lash — even the hard-to-reach buggers that hide in the inner and outer corners — and coupling it with a formula for a dramatic, fanned lash look with lots of length, volume and curl.
Inside the box, there’s even a fairly detailed schematic demonstrating wand positions and brush flips, which may or may not leave you feeling as though you’re about to attempt brain surgery (or build a cabinet from Ikea).
Right off the bat, I will say that I do think this mascara delivers the goods. I say that because I immediately notice a difference in lash volume, length and lift after a single coat, and my lashes are naturally pretty average. Not particularly long, curly or thick.
Despite my lash curler slightly relaxing the curl (boo), my fringe still looks long, lush and lifted (yay!). The lashes actually get so long that the ends brush up against the lenses of my glasses, which is a rare feat round these parts.
And after a full day of wear, about 10-12 hours, my lower lash line remains smudge-free, and I don’t see any flakes. All good things.
That said, I think this stuff could use some minor tweaking in the definition and separation departments. You might want to keep a lash comb handy when you wear it, because I’ve noticed that my lashes will group together in twos and threes unless I run a comb through them. Also, things do start to get a little messy after more than two coats.
As for that swan-neck wand, eh, it’s OK. It’s easy enough to use, and it does seem to reach into the corners well, but it doesn’t blow me away.
In other words, I wouldn’t call it a revelation. Don’t expect your side-swept bangs to be blown back or anything. 🙂 I think I could just as easily get into those spots with a regular brush and wand.
AVAILABILITY: Available now at Lancome counters, Sephora and online at neimanmarcus.com
MAKEUP AND BEAUTY BLOG RATING: B+ (sure, it’s got game, but it’s also expensive, and that brush seems kinda gimmicky)
Your friendly neighborhood beauty addict,