OUAI Dry Texture Wheat Protein-Infused Texturizing Foam Creates Instant Undone Texture and Hold

ouai dry texture foam — Say it with me — “WHEY.”

I love that I can walk around nowadays with messy hair that looks like I just woke up, but have it be, like, a legit hairstyle (Dear Beauty Goddesses, please don’t let this trend go away!). Texturizing sprays (or naps on the couch) are the typical way to get this lived-in look, where you’ve got clumps of hair sticking together and tussled waves like you just emerged from a wind tunnel, and there are lots of good ones out there, but now there’s a new way to get the same look by going down a different path, and it’s from OUAI (you’ve probably seen them all over the ‘gram).

Dry Texture Foam is $28 for a decently-sized 5.8-oz. bottle, and it’s for curly, wavy and straight hair types. You shoot a little foam into your palm, then work it through your hair while it’s dry, starting at the tips and working your way up the shaft.

It does everything a texturizing spray does — you know, roughing up the hair, upping volume, keeping the curl pattern — but in some ways, it does them so much better. I really like the “piece-y” effect I get from this foam.

The foam gathers up more strands and clumps them together into chunkier pieces than the sprays I’ve used, which makes my hair more visually interesting, a.k.a. messier. LOL! I also like that it roughs up the strands just a touch, like you took a 10-minute cat nap at your desk at work (hey, no judgement), but not like you got caught in a tornado.

Now, OUAI products generally have strong fragrances, and when I put this in my hair in the morning, I smell it all day long. It’s SUPER strong and gets up in your business like that one Auntie at Filipino parties who’s all, “Why aren’t you married to your boyfriend yet? Why don’t you have kids? Aren’t your parents sad they don’t have grandchildren yet?” It smells exactly like OUAI’s shampoo and conditioner or a Byredo white floral with honeysuckle, jasmine, lily of the valley, and some white musk thrown in there for schmexiness.

I like it. I think it’s a very pretty scent. It’s just VERY strong and lingers.

I like it a lot, but I’m afraid I’m gonna finish the bottle quickly, though. It’s available at Sephora, if you’re curious.

Your friendly neighborhood beauty addict,

Karen

Comments

lilly says
April 3rd, 2018 at 10:17 am

Your hair has looked SO great lately!

- Karen says
  April 3rd, 2018 at 11:00 am
  
  Thanks, Lilly! Ya know, I think the big thing that’s helped me so much is to quitting the blow dryer. I still love my T3 but rarely use it, and that’s completely changed the health of my hair. Also doing a color that’s close to my natural one. Light brown and caramel were fun but so damaging.
  
  What hair products are you loving these days?
  
Jenny says
April 3rd, 2018 at 1:52 pm

Omg Karen I need you to love me and show me how you did you makeup for this post please!!!! ???????

p.s I can’t believe our little babies are 2!

Michele DiCola says
April 3rd, 2018 at 3:03 pm

What will it do for perpetually curly hair ?
A miracle right ?

Renee says
April 3rd, 2018 at 4:36 pm

Your hair has gotten long and it is stunning!!!

- Karen says
  April 3rd, 2018 at 8:06 pm
  
  Thanks, Renee! Having this long makes it easier for me to take care of, believe it or not. I can just throw it in a bun or wear it wavy/messy; either way it takes less than 5 minutes to style. I’ve had shorter hair a few times in my adult life and it was always a pain to style. I do miss how thick it was during my pregnancy, though!
  
  Do you have long hair too?
  
Linda Libra Loca says
April 4th, 2018 at 5:15 am

I usually prefer the “nap on the couch” method, but with the kids I think I need to revert to products soon. A shame!

Ruchita says
April 4th, 2018 at 6:58 am

Karen, I didn’t know your hair was that long. It looks gorgeous! My hair has a little bit of natural wave to it and I think this would help get a more intentionally messy look, if that makes sense. And I love how you compared the scent to Filipino Aunties. Same goes for Indian Aunties! 🙂

- Karen says
  April 4th, 2018 at 7:52 am
  
  Haha, they are ALL up in your business and they have absolutely no shame. They also have a knack for grilling you in front of a room full of people so that everyone’s eyes are on you when they ask the kids question. I used to say, “I have a kid. He’s a cat.” 🙂
  
  Yes, I totally know what you mean about bringing out those waves. Your slight waves are totally in style now, you’ve got to work it!