The other day I blogged about the increasing use of some silly sounding marketing terms by beauty companies. Well, there’s another term that’s been showing up in a lot of makeup and beauty products lately: organic.
Worldwide, more than 15% of new beauty products launched this year either claimed to be organic, ethical or all natural, according to a new study by Mintel Beauty Innovation, a big marketing research firm. In 2007, that figure was 11%. And in the US, it’s even higher. Almost 30% (that’s one in three!) of US beauty products launched this year made some kind of organic or natural claims, up from 23% in 2007.
I think we all like the idea of companies using pure, natural ingredients in their products.
Your friendly neighborhood beauty addict,
P.S. El Hub got home safely last night, and Tabs (that user!) even showed up for a late dinner of Fancy Feast tuna in gravy at Chez Karen. Must be nice being a cat… when everything’s on your terms, and people serve your meals and give you free room and board and health care. Of course… they also snip your kitty balls, so I guess it’s a fair trade.