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Brazil’s Beauty Industry Ranks Third Among 193 Countries Worldwide

June 26th, 2010 by Karen 57 Comments

Beauty is big business for Brazil

Beauty isn’t just big business in Brazil — it’s HUGE! With a value of $28 billion by sales volume, Brazil’s beauty market is now the third largest on the planet (behind the U.S. and Japan), and despite a sluggish global economy it’s also one of the world’s fastest growing, at a 14% compounded rate from 2004-2009.

When Rio beat out a long list of famous cities to host the 2016 Olympic Games, it came as a shock to many, but Brazil, a country of 192 million, has been making strides for decades, capitalizing on vast natural resources and one of the world’s most favorable climates for agribusiness.

Map of BrazilBrazil’s beauty industry isn’t just big because of the country’s size, either. It’s a multi-faceted industry, both internally with sales to Brazilians (their deodorants sector is the largest in the world; also top 5 in hair care products, toiletries and oral care) and externally through beauty industry exports, which now exceed $600 million per year. Demand for natural products and exotic plants (Brazil is home to 250,000 native botanical species) have led most of the world’s largest cosmetics companies to Brazil for ingredients like maracujá (passion fruit), açaí, acerola, mango and castanha do pará (Brazil Nut).

While unfamiliar to many outside the country, Brazilian beauty companies like Natura and O Boticário (the largest cosmetics franchise in the world; also the world’s largest perfumery) stand with the likes of L’Oréal and Estée Lauder as powerhouses of beauty on the world stage.

On your beauty travels, keep those peepers peeled for even bigger and better things from Brazil over the next few years. It’s a vast country with seemingly endless space and resources, and their beauty industry is among the strongest and fastest growing in the world.

Your friendly neighborhood beauty addict,

Karen

Brazil’s Beauty Industry Ranks Third Among 193 Countries Worldwide / Originally published June 26th, 2010

There are 57 comments on this post. Leave yours.

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Comments

  1. Tango says

    June 26th, 2010 at 7:50 pm

    Oh, this reminds me of one of my favorite issues ever of Self, where they had all the most popular beauty trends and traditions from around the world! Brazil’s thing was hair moisturizing masks made with avacado.

    Reply
    • Karen says

      June 26th, 2010 at 10:01 pm

      I bet that works really well. Avocado’s so rich and moisturizing!

      Reply
    • afraa says

      June 5th, 2014 at 12:23 pm

      Hi,
      I’m coming to brazil next week and I would like to buy some makeup.
      Can anyone advise the best cosmetics shops in there?
      Thanks a lot

      Reply
  2. Juliana says

    June 26th, 2010 at 8:57 pm

    Karen!

    Here in Brazil we love make up!!!! And your great blog have a Brazilian fan!!! (and the twitter too!)

    “Muito Origada” for all amazing posts!!!

    Juliana!

    Reply
    • Karen says

      June 26th, 2010 at 10:01 pm

      Hi Juliana,

      Hello from San Francisco! If I ever go to Brazil, you’ll have to let me know where I need to shop for makeup. 😉

      Hope you’re having a great weekend!

      Reply
      • Mabia Barros says

        June 27th, 2010 at 7:55 pm

        I don’t know if you should buy our make up stuff. We have some products that are fenomenal, but we copy lots of colors and products.

        BUT, i recommend to you perfume, moisturizing and hair products. We use our botanical studies to develop new things and they are amazing!

        Reply
        • Karen says

          June 28th, 2010 at 7:42 am

          Hi Mabia,

          Thanks for your input. What are your favorite perfumes?

          Reply
          • Mabia Barros says

            June 29th, 2010 at 9:45 am

            I like Boticario and Natura. Natura has a line of products based on plants and fruits native from de the Amazon forest. U can buy everythig. It’s really very good.
            .-= Mabia Barros’s last blog post… Persuasão – Jane Austen =-.

  3. snoopysteph says

    June 26th, 2010 at 9:52 pm

    I heart all things Brazilian ever since I visited Rio in 2007, Ever tried Brazilian coconut water? YUM! And so good for you.

    Reply
    • Karen says

      June 26th, 2010 at 10:00 pm

      Lucky! I’ve always wanted to go to Rio. How long were you there for? Did you go for fun or for work?

      And nope, I don’t think I’ve ever had Brazilian coconut water. I love coconut, though, so I think I would totes dig it.

      Reply
  4. Amber says

    June 26th, 2010 at 10:33 pm

    I would love to visit Brazil. My company is one of the major sponsors of the American Carbon Society’s annual conference, and apparently there was talk of holding the 2013 conference in Rio, but they decided nobody would show up to the sessions! I probably would have gotten to go, too!
    .-= Amber’s last blog post… Diamond Head- four ways =-.

    Reply
    • Karen says

      June 27th, 2010 at 10:34 am

      That’s a bummer. I would’ve loved to have vicariously lived through you, LOL!

      Reply
  5. Lily says

    June 27th, 2010 at 4:33 am

    No wonder why Brazil has such beautiful people! Just kidding! Now I want to go beauty shopping in Brazil; vacation time!

    Reply
    • Karen says

      June 27th, 2010 at 10:31 am

      I know! The women (and men) are beautiful!

      Reply
  6. Michelle says

    June 27th, 2010 at 6:56 am

    My husband lived in Brazil for 2 years and loved it. He did say you have to be careful in some parts of Rio, though (theft, kidnapping, etc). He was in Sao Paolo Norte (sp?) and loved it. Although I’m sure he didn’t pay much attention to the beauty products — I definitely will if we ever visit! Thanks for the informative post!

    Reply
    • Karen says

      June 27th, 2010 at 10:31 am

      I bet your hub has the skinny on the good eats. I’ve only had Brazilian food once or twice, and both times were SO GRUBBIN’!

      Reply
      • Michelle says

        June 27th, 2010 at 3:19 pm

        All I hear about is their Beans and Rice. So simple — but my hubs absolute fave!! I need to get my hands on some authentic recipes 🙂

        Reply
      • Karen says

        June 28th, 2010 at 7:41 am

        Yum! If you find any good recipes please send them my way. 🙂

        Reply
        • Cat says

          June 28th, 2010 at 9:32 pm

          Great post, Karen! Speaking of food, I could eat my weight in pão de queijo!

          Reply
  7. Maira says

    June 27th, 2010 at 6:57 am

    Hi!! I’m a Brazilian living in Montreal – Canada. One of the things I miss most in Brazil is the weekly beauty ritual I used to have. There, I used to go to beauty salons and have everything I deserved. And yes, the Natura and Boticário products are amazing. When I go there, I always buy the Sève oil (Natura), and the sun tanning from Boticario (golden plus óleo bronzeador urucum & canela) that gives me an gorgeous tan.

    Reply
    • Karen says

      June 27th, 2010 at 10:30 am

      Hi Maira,

      It sounds like beauty is quite the ritual in your country! I would love to go someday to experience it!

      How are you liking Montreal? That’s quite a change!

      Reply
  8. Juliana says

    June 27th, 2010 at 7:26 am

    Hi Karen!

    Ok, if you come to Brazil, we go shop make up together! hehe
    Natura and O Boticário products are great but brazilian girls loves MAC too! hehe (i love it!)

    Reply
    • Karen says

      June 27th, 2010 at 10:29 am

      Hi Juliana,

      I would love that. 🙂 I’d probably have to bring an extra suitcase just so I could stock up on beauty goodies!

      How’s your weekend going so far? I hope you’re having a nice Sunday.

      Reply
  9. Nina says

    June 27th, 2010 at 7:28 am

    Our company just ended a year long job in offshore Brazil and I would always kiddingly volunteer myself to go and take a turn on the boat because I so want to go to Brazil.

    With their emphasis on beauty and beauty products, I now want to go even more! That and the gorgeous beaches! 🙂

    Reply
    • Karen says

      June 27th, 2010 at 10:28 am

      Don’t forget the food!! 🙂

      Reply
      • Nina says

        June 27th, 2010 at 10:55 am

        Of course … nom is vewy, vewy important!!!

        Reply
      • Karen says

        June 28th, 2010 at 7:39 am

        Very important! Eating yummy local food is one of my favorite things about traveling. 😀

        Reply
  10. reesa says

    June 27th, 2010 at 8:25 am

    I just recently started using brazilian hair care products and they are really, really, nice. I just love them. Looking forward to trying other products.

    Reply
    • Karen says

      June 27th, 2010 at 10:25 am

      That’s cool. Which products are you using?

      Reply
      • reesa says

        June 27th, 2010 at 6:48 pm

        I’m using the Skala brand of hair products…,mainly the conditioners. I was skeptical at first, but they are working very well. Making my hair manageable and keeping it moisturized. I am eager to try more of the brand….right now I’m using the Avocado, Shea Butter and Aloe Vera. *LOVE*

        Reply
      • Karen says

        June 28th, 2010 at 7:39 am

        Sounds really moisturizing! Do the products smell good, too?

        Reply
  11. Cristina says

    June 27th, 2010 at 9:21 am

    Thanks for the really informative post. It was really interesting to hear, I also think it’s very interesting that you have readers from all over the world! Hi from Venezuela:)
    .-= Cristina’s last blog post… Rimmel Fix -amp Perfect Primer =-.

    Reply
    • Karen says

      June 27th, 2010 at 10:24 am

      Hello from San Francisco, Cristina!

      What are the big beauty brands in your country?

      Reply
  12. Daphnne says

    June 27th, 2010 at 1:35 pm

    Hi there!
    I’m Brazilian (i live in Rio de Janeiro) and i follow your blog for quite a time and i’m very happy to read your post! Thank you so much for the kindness in your text and i’m flattered!
    To increment those informations already given, i have to say that you’re quite accutare in the post, telling about Natura and Boticário. There are several products made of natural components, making their smell unique. The best of the best for me is the Andiroba Nut hair care line from Natura.
    The food here takes a lot of fishes and a big “range” of flavoring herbs, making any fish just delicious. There are a dish unique in the Espirito Santo state that is the ultimate “must try” in the fish area. Called Moqueca, it’s made in a mud pan (yeah! Its a pan made of mud!!) and can be eaten with rice, shrimp and manioc flour. It’s just like the brazilian people mood, flavoured and a little spicy hehehehe
    Buuuuut… he have just a few MACs, CHANELs, D&G…. we don’t have Benefit or Too Faced… even less some NARS..
    But thank you for the post. We brazilians aprecciate the compliments and will recive anyone from anyhere with opened arms!
    See ya!

    Reply
    • Karen says

      June 28th, 2010 at 7:38 am

      Hi Daphnne,

      So glad you enjoyed this post, and thank you for sharing the the info on the beauty products and the food :).

      Hopefully I’ll be able to make it there someday… I love to travel and would love to visit your country someday!

      Reply
  13. beautylogicblog says

    June 27th, 2010 at 1:43 pm

    Yay, I’m heading to Brazil in September. I can’t wait. It’s supposed to be so beautiful!

    Reply
    • Karen says

      June 28th, 2010 at 7:36 am

      Lucky! How long will you be there for?

      Reply
  14. Trinidad says

    June 27th, 2010 at 3:19 pm

    It makes sense that originator of the Brazilian bikini wax would rank high on the beauty list! Brazil rocks!
    .-= Trinidad’s last blog post… What’s on Sample Sale- 6-25 =-.

    Reply
    • Karen says

      June 28th, 2010 at 7:36 am

      So true!

      Reply
  15. Livia Cavalcante says

    June 27th, 2010 at 6:25 pm

    Hi Karen!!!
    I am Brazilian and I live in Fortaleza – Ceará. In the northeast of the map. Step on your blog almost every day and I love very much. I never mentioned that my English is not good. You’ll love Brazil.
    We are passionate about makeup.
    Our country for being too large has a great diversity culianaria. Every state has very delicious typical food.

    Kisses

    Reply
    • Karen says

      June 28th, 2010 at 7:36 am

      Hi Livia,

      It’s so neat to hear from all the Brazilian MBB readers! Thank you for popping in and saying hello!

      Reply
  16. Tatiana says

    June 27th, 2010 at 7:08 pm

    Thanks for doing this post Karen! I like that you give us ALL types of beauty news not only limited to products.

    Reply
    • Karen says

      June 28th, 2010 at 7:35 am

      Hi Tatiana,

      So glad to hear you enjoy these newsy posts. 🙂

      Reply
  17. Samara says

    June 28th, 2010 at 5:34 am

    I am also from Fortaleza – Brazil and have been living in the U.S. for almost 6 years. Like someone mentioned here, what I miss the most is the weekly routine with very prepared professionals, one salon on every corner and VERY affordable prices. Natura is a wonderful brand, really like it and the food is UNBELIEVABLE, its what I miss the most, not to mention the beaches and the relaxed pace.

    Thank you for the wonderful post, it made me a little homesick!

    Reply
    • Karen says

      June 28th, 2010 at 7:32 am

      You’re welcome, Samara!

      Have a great week!

      Reply
  18. Marina Smith says

    June 28th, 2010 at 1:55 pm

    OMG! I’ve been a fan of your blog for two years now and I never write comments and stuff, but this time I just have to say something because I’m from Brazil and it makes me really happy to see my country featured here. YAY!

    If you ever come to Brazil, YOU HAVE TO GET YOUR NAILS DONE at a salon. We’re really GREAT with nails stuff. Your hands will never be the same!

    You should also try our barbecue and our rice & black beans. Delicious!!

    XOXOXOXOXO
    Marina

    Reply
  19. Lidiany says

    June 28th, 2010 at 2:05 pm

    Hello! I’m Brazilian too, from Bahia, I didn’t know your blog until now. This post has been retweeted between Brazilian bloggers about Make-up. Now I know this place and I liked very much!
    =D
    I hate eating avocado, but everybody says that it’s amazing, and bananas and coconut water too. Our cosmetics products have a lot of food way…LOL
    Great blog and great post!
    .-= Lidiany’s last blog post… Fridays books- A Song of Ice and Fire =-.

    Reply
  20. Viviane says

    June 28th, 2010 at 2:12 pm

    Hi Karen, I’m new here and I am Brazilian, do not worry about my English because I’m using google tradutor.Here in Brazil women go far to beauty salons and are concerned about hair, nails and waxing. the service price and very cheap compared to standard american.here enamels are very handsome, Avon Brazil also has products for body, hair and face that uses fruits, nuts and plants of the Amazon.
    It is common here mixes exotic aromas in perfumes, shampoos and creams you’ll love it, but come on, you will be well received here, we’re very hospitable to tourists and bring an extra suitcase to carry so many products! Kisses

    Reply
  21. claudia says

    June 28th, 2010 at 7:28 pm

    Hi! I’m brazilian too and a cat lover as well :)) Brazilian beauty market could be even bigger were the prices of imported products not so high. Everything is so terribly expensive, it’s simply not worth buying imported make-up here. A MAC lipstick on a store here is almost three times the price of the same lippie in US. Even drugstore brands become very expensive. I’m not a big fan of made in brazil make up but it’s true, the quality of beauty related services like haircuts, nails and waxing is great and the prices are very cheap, especially compared to prices charged in US. Also, we have great neautiful beaches and it’s safe to say that you can get a very beautiful, natural tan if you want to, during almost the whole year 🙂

    Reply
  22. Milena says

    June 28th, 2010 at 9:44 pm

    Hello!
    Today was the first time I read your blog and was surprised to find such a topic about Brazil and our beauty products! It´s sure a growing market, but mostly for hair and body products. Unfortunately make up is not a big industry here, like in the US or Europe. The imported brands are too expensive and the national ones narrow down to Natura, Boticario and Avon. I think there is still a huge unexplored market for make up products in Brazil, comparing to the other cosmetics areas.

    Reply
  23. Mari says

    June 29th, 2010 at 4:54 am

    I never knew there were so many girls from Brazil who follow your blog. It seems we Brazilians are hooked up on makeup indeed!^^ Our national makeup brands use a lot of native ingredients, since this is a market in which the international brands can’t compete – as of yet. Fruits and nuts from Amazon forest makes our products quite unique, but that’s all there is to it – our makeup tends to melt under this hot, humid whether and has got little lasting power even during the winter – which is not that intense since we live in a tropical country. I think that’s the reason why so many are into MAC, Revlon, Maybelline and Bourjois. Even Avon. Some even think Avon is a national brand since we see it everywhere. I’m not saying O Boticario isn’t good. It is – by national standards. But its strength isn’t in makeup, but rather on perfumes and creams. Now, Natura is far better, both in makeup and body butters and cosmetics in general – but it’s soooo expensive people don’t buy it all that much. We’d rather buy it from Avon. Besides, Natura’s selling scheme is much like Avon – door to door – and there aren’t a lot of places where you can find special stores that sell it. And unlike Avon, there aren’t testers for Natura products, and that’s a enthusiasm killer for girls. You have to go to a Natura centre to be able to test the products – and there are few of them. It’s far simpler to just buy Maybelline – better quality, half the price. O Boticario, on the other hand, is THE place to buy if you want to please a Brazilian woman. It gets terribly crowded by Valentine’s day – and Mother’s Day. There you can buy creams and perfumes for women and makeup for little girls. There’s another brand called Contém 1g that’s got makeup for grownups, but it’s price is skyhigh. Not worth it.

    Reply
  24. Michelle says

    June 29th, 2010 at 4:55 pm

    Hey!
    This is really creepy… I lived in brazil for four years and some family friends from there own O Boticario… weird!!!!!!
    The products way back then (I’m talking 2002 to 2006) weren’t that awesome, but maybe i think that cause I was a pre-teen on those years.

    Reply
  25. Marianna :) says

    June 30th, 2010 at 2:37 pm

    I’m Brazilian, but I’ve been living in Canada for over 10 years. I try to visit every year because Brazil is an amazing country! You should definately try to go there (and bring an extra suitcase)!
    Natura has amazing products, their perfumes smell amazing and O Boticario also has amazing products! My first eyeliner ever is from there, so it has a special place in my heart 😉

    I hope you get to go someday, because it’s a beautiful and diverse country. 🙂

    Love your blog!

    Reply
  26. Renata says

    July 2nd, 2010 at 9:11 pm

    Say what?! You don’t have coconut water there? How come???

    Ok, Brazil is amazing, brazilian women are beautiful and market is huge. But I don’t agree Natura and O Boticario make good quality products. Well, they are perhaps the best produced here, but I don’t think they are good at all. They’re just average if so.

    But I totally agree you should try pão de queijo! And brigadeiro and quindim! 😀

    http://en.wikipedia.org/wiki/Brigadeiro

    http://en.wikipedia.org/wiki/Quindim

    Renata, from Sao Paulo
    .-= Renata’s last blog post… Review Meu esmalte hoje é- Sally Hansen “Thinking of Blue” =-.

    Reply
  27. Renata says

    November 19th, 2010 at 9:32 am

    You forgot to mention Racco, a Brazilian cosmetic company that has been in the market for 23 years, and that sells in 6 different countries, including the US! I agree with the other brazilians that the quality of Natura and Boticario is not that great, but I do LOVE Racco products. They are know for their high quality, and recommended by dermatologists in Brazil!
    Check out http://www.racco.com

    Reply
  28. Thais Volpi says

    November 23rd, 2010 at 1:56 pm

    I love Racco products too and I became a consultant here in San Francisco. I’m having a great experience by selling their products and the acceptance is amazing. I find that Americans tend to feel very attracted because it’s a Brazilian line and it’s unique. I do everything from their website racco.com, pretty easy.

    Reply
  29. ubuyez.com says

    January 19th, 2011 at 8:49 am

    Great post about the beauty industry in Brazil. It will be interesting to see what new endeavors may come from this country over the next couple of years.

    Reply

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Hi there! I’m Karen, your friendly neighborhood beauty addict, and I’m a Bay Area girl who hoards brown eyeshadow and covets coral lipstick. Every morning, I wake up and say, “I’m going to do something other than a smoky eye today.” Then…I end up doing a smoky eye anyway (most days). When I’m not putting on makeup, taking pictures of makeup or writing about makeup, which I’ve been doing daily since 2007 (!), you’ll find me hanging out with my hubby (“El Hub”), my four-year-old daughter (Connor Claire) and my torbie girl cat (Pretty Girl Rosie, a.k.a. PGR).

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