Yes, ma’am, you’ll find me in the front row at a Sephora beauty class, taking notes like the nerd I am. 🙂 I’ll be the girl with the glittery purple notebook and the noisy four-color click pen, click-click-click-click!
I’ve mentioned these classes a few times on the blog since I started going to them this summer, and I’ve gotten quite a few questions. Long story short, they’re free, fun and highly recommended.
Picture a college classroom, except instead of learning about chair versus boat conformations of cyclohexane (which is about the only thing I remember from O-Chem), you learn about skin care and makeup. There’s a long list of different classes available, too (now in all U.S. stores). So far I’ve taken the Correcting and Concealing, Perfectly Paired Lips and Cheeks, and Daytime Smoky Eyes classes, and I learned some good stuff in each one.
The classes take place right inside the stores, like right in the middle of the sales floor, usually with 12-30 students seated lecture style, with an instructor at the front of the class working with a model. After the instructor finishes demonstrating the lesson, the class breaks up into smaller groups, and you get the chance to try the look or technique on yourself, so it’s very hands-on.
At the Sephora I go to in Novato, California, they usually host the classes at the crack of dawn on Saturday mornings before the store opens. The classes start at 8 and run till about 9:30, and after they’re done, they let you shop around the store or just hang out and ask the instructors or beauty coaches questions.
I usually go by myself, but I see groups of girlfriends go together all the time. Maybe meet your best beauty buddy early for breakfast, and then head to the class together? That would be fun!
From the classes I’ve been to, I didn’t get the impression that you have to be a hardcore makeup professional to enjoy them. They’re geared toward casual makeup enthusiasts.
And did I mention that the classes are free?? Yes, totally free. And they don’t feel “salesy” at all. There’s no pressure to buy stuff (although you might still be tempted to!). The coaches and instructors use products that are available at the store, and they talk about the things they love and use on themselves and on their clients all the time. That’s another reason I like going — the product recommendations.
Lots more info in the video at the top, including tips on how to sign up (hint: forget about doing it online).
As always, thank you again for watching!
Your friendly neighborhood beauty addict,