With tons of luxury fashion brands already in the beauty market, H&M is mixing it up with their own huge and affordable makeup line — H&M Beauty. It’s available online and in certain stores, but shopping at H&M is like a retail black hole… What did I come here looking for?? When did it get so dark outside?? The Beauty Line is no different. There are hundreds of products to look through! Luckily enough, I have an eyeshadow palette, blush, and lipstick to try out and share for you.
I’m mostly an online shopper, which is tough for makeup, so I’ll get straight to the nitty-gritty… Prepare your carts!
I think the best product is a tie between the Cream Lipstick and the Pressed Powder Blush (both $9.99). The Cream Lipstick in Rambling Rose is gorgeoussssss. It has a sweet strawberry scent, a moisturizing texture, and a bright, opaque pink color. And it’s perfectly named.
The blush, Golden Peach, is a classic coral with gold shift, and it looks like the famous NARS Orgasm blush but without glitters. The gold shift is very prominent, too, and it takes a few layers to build up. I’m not sure why, but the packaging on this one was the most disappointing… It’s a thin plastic, and I have trouble opening it without digging my fingernail in.
Finally, I am sad to say that I was not impressed with the Eyeshadow Palette, Aubergine Dream. While it’s also only $9.99, the formula is dry and stiff, and the powders blend away too easily.
Oh, but the potential! The colors in this arrangement are to-die-for, and the bottom left eyeshadow has really unique crystal glitter that catches my eye every time. It swatched fairly well, but as you can see in my full-face wearing the collection, it’s hardly noticeable.
People really seem to like the Single Eyeshadows ($6.99 each), but I don’t think these eyeshadows are of the same quality.
Swatch time
Hope you enjoyed this quick look at H&M Beauty! Do you have anything from the line? I’d love to know what you think about it.
See you in the next,
Anna
Erin says
April 25th, 2016 at 1:19 pmToo bad about the palette!
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Adia says
April 25th, 2016 at 4:45 pmI have a few of the cream eyeshadows and one cream blush and LOVE everything that I tried.
sarahc says
April 25th, 2016 at 5:54 pmI don’t know with h&m quality, I’m skeptical. Do you think the quality is up to nyx and rimmel? How is a palette the same as lipstick for $10??
Anna Oh says
April 30th, 2016 at 8:52 amRight! I do think the single eyeshadows will be more up to par with NYX and Rimmel from what I’ve heard. But the lipsticks and blush are just as good or better 😉
Jenni says
April 26th, 2016 at 1:18 amI really love all the cream products in the range! I have one of the lippies, a cream blush and a cream eyeshadow and they’re all really good quality for the price. Not to mention that the packaging is gorgeous! xx
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Kiss & Make-up says
April 26th, 2016 at 3:16 amAw, pity about the eyeshadow palette. But I do like the look of that lippie!
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Kelly B. says
April 26th, 2016 at 7:24 amTotal bummer about that palette! I nwvwr have truly high expectations for “cheap chic” lines like this, but rhat blush does seen promising!
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Anna Oh says
April 30th, 2016 at 8:55 amThe color choices are REALLY nice and show a high-level of color direction…if only it didn’t blend away! I have also heard amazing things about the cream blushes 🙂
Rachel R, says
April 26th, 2016 at 2:35 pmI saw that purple palette and got excited. Pity about the quality. The blush looks great, though.
LindaLibraLoca says
April 26th, 2016 at 6:45 pmI havent gotten round to trying anything myself as it isn’t available anywhere close to me and I don’t like shopping for makeup online.
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