In five short years the Garnier Fructis hair care brand from L’Oreal has become a giant in the $5 billion US shampoo, conditioning and styling category, ranking as the number two brand overall. Next month, the company launches seven new products and, according to Garnier Assistant Vice President Mario Aragon, becomes the first mass range (read: $budget$) to target wavy hair.
The new Wonder Waves shampoo and conditioner are supposed to strengthen and promote wave retention throughout the day. The styling products — a mousse and a spray — will provide lightweight control and definition. Priced at $3.99 SRP each (daaAAaamn!), the shampoo and conditioner weigh in at 13 oz., while the mousse will come in a 6.8 oz. can. Expect the hair spray in an 8.5 oz. pump.
I can’t wait to give these a try, even though I don’t expect them to set the world on fire. I’m just glad to see they’re priced accordingly and take the economy into consideration.
And in January Garnier releases some new volumizing products. The company says the new Fructis Body Boost Fortifying Shampoo and Body Boost Fortifying Conditioner will pack lightweight formulations to add volume with a relaxed effect. Like the new Wonder Waves products, they’ll be priced at $3.99 SRP each (big 13 oz. bottles), and a companion product, Fructis Style Full Control Mousse, will complement the volumizing shampoo and conditioner with lightweight control formulated for all hair types. It, too, will cost just $3.99 (for 6.8 oz.).
I like what Garnier is doing as far as their pricing model… It’s easy to remember. Rather than fluctuating the prices of their different products, they alter the quantity while maintaining the same $3.99 price point, so the most costly products still cost $3.99 but come in a smaller container.
Your friendly neighborhood beauty addict,
Karen
Dao says
November 29th, 2008 at 10:47 amI love Garnier Fructis a lot, I think it’s the only brand that I bought more than one bottle. Also, the styling products are the only drugstore ones that don’t make me break out along the hair line. And the price is awesome as well. If you shop at Sam’s Club or Costco, you can get a giant bottle for 7 dollars!
Dao´s last blog post..Happy Thanksgiving!
Karen says
November 30th, 2008 at 10:10 amHi Dao,
That’s a good deal! Have you used any of their skin products?
Dao says
November 30th, 2008 at 4:04 pmUnfortunately I find their skincare products not as good as the haircare line. I tried that eye roller thing and it felt nice for a minute and that was it, nothing so wonderful.
Karen says
November 30th, 2008 at 6:53 pmHi Dao,
Ahh, I was tempted by that! I didn’t get it though.
When I went to the UK a few years ago Garnier had the best body lotion called Body Cocoon, and I am still waiting for the day they bring it here. It’s SO GREAT! I swear I cried when I ran out of it.
Eve says
June 22nd, 2009 at 7:21 pmSkincare products? They sell that stuff? Hmm, I guess I have been missing out. Anyways, my hair is naturally wavy and straight. I can’t just wear it the way it is, it is awful! Then I found this product, and Wonder Waves really worked! (Tongue Twister!) They kept my waves manageable, it is such a great feeling to wake up and go! Thanks Garnier!
Pia Z says
April 12th, 2011 at 9:40 amI have long and wavy hair. I do not play with my hair a lot and spend very little time on it. The Shielo Hydrate conditioner helps me in that.
After using Shielo’s conditioner my hair is so manageable that I do not have to blow dry my hair even and they are so soft, smooth and silky all day long, Using this conditioner can reduce your visit to a hair salon so often and you can still look beautiful.
Its smell is great too and its long lasting. Shielo has different shampoos and conditioners for different hair types and so everyone can find one suiting their hair needs. It also makes the hair less frizzy and what I do is I do not wash it out completely from my hair. I would definitely recommend thsi conditioner to anyone who wants a quick, easy and affordable solution to make theri hair soft, smooth, silky and manageable.