I think I’m going to call 2016 “The Year of Foundations.” There have been so many new foundations coming out, like PUR HydraFluid Water Serum Foundation, which is new for spring 2016.
It promises an “instant youthful complexion,” which sounds pretty perfect to me, and it’s supposed to do it by adding moisture and radiance. At first glance, I love the packaging (I like serum foundations but don’t usually like the droppers they come with). When I saw that there were only five shades, I got a little nervous, but the light-to-medium coverage means that the finish is sheer enough that I don’t need an exact match. I swatched the colors and happily discovered that Tan is a great match for me (insert sigh of relief).
Here’s a look at the packaging and the shades:
At first, I thought I’d use Dark (I’m a MAC NC45 for reference), but it turns out that Tan is a much better match for me. I do get darker in the summer, though, so I could see myself using Dark then.
The formula feels super light, but it’s still moisturizing, which I love. I have combination skin, so I’m always skeptical about “moisturizing” foundations, because sometimes they feel too heavy and make my T-zone outrageously shiny; however, the first time I tested this, I didn’t use a primer or setting powder, and it lasted quite well. At the end of the day, there was a little bit of shine on my nose, but not enough to bother me at all. It didn’t break up across my cheeks or settle into my smile lines, either, which is another huge plus.
I’d call this light-to-medium coverage with a natural satin finish. The package describes the finish as “dewy,” but I’d say it’s on the subtle side of dewy, if that makes sense. When I applied a dime-sized amount using my Real Techniques Buffing Brush, it did a good job of evening out my skin tone.
I have an acne scar on my forehead, and it still shows through, but I think I could layer a bit more to get more coverage.
PUR HydraFluid Water Serum Foundation is perfect for low-key makeup days, and I could see myself wearing it on weekends for running errands, or for mornings when I’m in a rush to head to work.
You can definitely tell it’s a water-based foundation because it blends very nicely onto the skin (you could easily apply it with your hands and be fine). I have to point out that there is a little note on the packaging that says that it includes an alpha hydroxy acid, which may increase sun sensitivity. I always wear sunscreen, so that doesn’t bother me, but if you’re sensitive to the sun, keep it in mind.
Here are swatches of all five shades:
Overall, I’m really impressed with the lightweight, moisturizing feel, and I’ll definitely add PUR HydraFluid Water Serum Foundation to my everyday foundation rotation. It’s long-lasting and comfortable too. Look into it if you want something with light coverage and a natural satin finish. It’s $39 (for 1 ounce) and available now.