I mean…is this new Dior Diorshow Pump’N’Volume Mascara gimmicky?
Yeah, a little.
The tube is soft and squishy, like a really good pair of flip-flops! There’s an indentation toward the bottom of the tube to place your thumb and forefinger into. Then you give it a good squeeze.
BAM! — the brush loads with MOAR MASCARA for MOAR VOLUME.
I try not to squeeze too hard, though, because when I do, the brush gets overloaded and I apply way too much (and end up with smudgy mascara a few hours later).
My point here is to say that a little bit of this $29.50 mascara goes a long way. Resist the temptation to use that T-rex claw and go ham on that a$$!
I like the brush a lot. It has stubby, pointy nubs similar to those on the brush that comes with Chanel Le Volume de Chanel.
Now that I think about it…Dior Pump’N’Volume looks a lot like Le Volume looks on lashes. It thickens and lengthens similarly and looks just dramatic enough to make a difference, but not so dramatic that it looks spidery or like cheap Halloween makeup, ya know?
I call them “ladylike ba-bam lashes.”
I do like Diorshow Pump’n’Volume more than Le Volume as far as curl hold. It definitely has Le Volume beat in that department.
Don’t get me wrong — I love Le Volume. It’s a staple, but Diorshow Pump’N’Volume lifts the roots much better and locks down the curl.
Just watch out when you’re using it on your lower lashes, though. That big brush tends to get messy.
Other than that, Pump’N’Volume is A-OK with me, and you can find it at Sephora right meow.
Your friendly neighborhood beauty addict,