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In Vice3, Urban Decay Clutches to Its Vices With 20 New Eyeshadows

September 12th, 2014 by Karen 26 Comments

Urban Decay Vice3
Wearing the new Urban Decay Vice3 ($60) Palette on my eyes

Vice, thrice. Nice!

I enjoy humming the Miami Vice theme song to myself when I use the new Urban Decay Vice3 Palette ($60).

Duun-dah-dun, dah-dahdun dah-dah-dahda-dun.

Dahdun-dahdun-dun-dun-dun, dahda-dun-dahdun-dahdun-dun-dun-dun…

Why?

Because I can. 🙂

Urban Decay Vice3
Inside the palette…
Urban Decay Vice3
So much Vice

But that’s just one of many reasons to break into song while using this palette, with another being the included cute matchy-matchy clutch.

(In some circles, I go by the nickname “Clutch Collector,” or “Hoarder of Bags,” or “Lover of Anything She Can Stuff Gel Pens and Cat Treats Into…That Still Zips Up.”)

Urban Decay Vice3 packaging
The latest in Vice from Urban Decay…

The new case is one of several tweaks Urban Decay made to Vice3, the new followup to their popular Vice and Vice2 palettes. The brand also trimmed it down, making it slimmer and easier to travel with (this Vice is goin’ places!); raised the price by a taco (that’s $1 in layman’s terms); changed the layout; and included 20 new eyeshadow shades.

Urban Decay Vice 3
Follow the rows down vertically


The shadows are grouped together by column, with coordinating neutrals in the column on the far left, jewel tones in middle columns and smokey shades in the column on the far right.

I don’t know why, but this layout works well for me. I find it easy to wrap my head around and, oddly, quite thrilling…like petting my cat with my bare feet or biting into a cold slice of leftover pizza.

Maybe it’s ’cause each column looks like the colors in a standalone quad.

Instead of a palette with shadows that seem haphazardly strewn about — hello, Vice and Vice 2 — Vice3 is laid out like five quads, each with a distinct personality, and for me that one change makes this palette, among the Vices, easier to use.

Yeah, I’m pretty sure I’ll be grabbing this often.

Urban Decay Vice3 swatches from the left: Truth, Undone, Downfall and DTF
Swatches from the left: Truth, Undone, Downfall and DTF

Urban Decay Vice3 swatches from the left: Dragon, Freeze, Heroine and Brokedown
Dragon, Freeze, Heroine and Brokedown

Urban Decay Vice3 swatches from the left: Vanity, Lucky, Reign and Bobby Dazzle
Vanity, Lucky, Reign and Bobby Dazzle

Urban Decay Vice3 swatches from the left: Alien, Alchemy, Bondage and Sonic
Alien, Alchemy, Bondage and Sonic

Urban Decay Vice3 swatches from the left: Last Sin, Angel, Defy and Revolver
Last Sin, Angel, Defy and Revolver

Urban Decay Vice3 back of the palette
Back of the palette

Urban Decay Vice3 with a MAC Lipglass for scale
With a MAC Lipglass for scale…

Urban Decay Vice3
Wearing Downfall in the crease, Lucky on the lids, Reign on the upper lash line and outer corner, Last Sin in the center of the lids, and Bobby Dazzle in the inner corner

As Urban Decay fans might expect, UD unleashed the proverbial pigment hounds unto these shades! Plus, they’re easy to blend and last for me from 10-12 hours.

But dude…the fallout? With the technology we have now — we can send unmanned probes 34.8 million miles to Mars — we can’t prevent eyeshadow from leaping off brushes and landing on our cheekbones?

Until that glorious day arrives, you will find me, Vice3 and my eye brushes doing our best Morse code impressions, tap-tap-tapping away the excess powder before applying these shadows to my lids.

PRICE: $60
AVAILABILITY: Coming soon to Sephora, Ulta and select Macy’s stores; and coming September 13 to urbandecay.com
MAKEUP AND BEAUTY BLOG RATING: A-

Your friendly neighborhood beauty addict,

Karen

Urban Decay Vice3 Eyeshadow Palette Review / Originally published September 12th, 2014

There are 26 comments on this post. Leave yours.

Categories: Eyes, Makeup, Palettes, Urban Decay

The products in this entry were provided by the manufacturer for consideration. For information about my posting policy, please see my Disclaimer.

Previous Post: Pack Less and Do More With a Multitasking Neutral Eyeshadow Quad You Can Also Use as a Highlighter
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Reader Interactions

Comments

  1. Katherine M says

    September 12th, 2014 at 5:35 pm

    I have been LOVING some of the new palettes out there. May have to pick up this one. I love that UD has great palettes for travel – it means I don’t have so much to pack. I really love that Vice 3 comes with so many different shades to choose from. One of my current fave palettes is Too Faced in Country – it’s small and comes with some fun colors (Paper Roses is my favorite for enhancing my hazel/green eyes). I think I will definitely pick up Vice 3….

    Reply
    • Karen says

      September 12th, 2014 at 6:06 pm

      Hi Katherine!

      The TF Country Palette is a lot of fun. 🙂 I like it a lot, too! Do you have a rose gold liner? I find that it looks really pretty with the shadows from that palette, especially if you do the rose gold lower lash line.

      Reply
  2. Marisa says

    September 12th, 2014 at 5:47 pm

    I like the look of the blue shadows !
    I think blue will be be trending this holiday season because the be Balm palette looks to have similar blue shades.
    I might have to pick this one up…

    Reply
    • Karen says

      September 12th, 2014 at 6:04 pm

      Hi Marisa,

      I LOVE blue eyeshadow, especially deep navy blues. Do you wear blue often? I feel like I should wear it more, but I get so comfortable with my go-to neutrals, you know?

      Reply
  3. Jessica says

    September 12th, 2014 at 6:07 pm

    I’ve always loved UD but hated the fallout. I’ve found that using their primer potion beforehand seems to help the shadow stick better so I’m a lot happier 🙂

    Reply
    • Karen says

      September 12th, 2014 at 6:28 pm

      Hi Jessica,

      Even with primer I get fallout, gah! Kind of related (not really) but have you tried any of the new UD false lashes? I’m wearing the Instalush ones today and they’re really lovely!

      Reply
  4. JenJ says

    September 12th, 2014 at 6:23 pm

    See how you do me Karen?! I was allllll set to pass on this after seeing another post and photos in Instagram. Then I see your post. Gah! Let me start counting pennies.
    JenJ recently posted … Polish Play September 2014

    Reply
    • Karen says

      September 12th, 2014 at 6:27 pm

      I just saw that you RT’d it on twitter. TY! Did you change your thumbnail pic? I almost didn’t recognize you! 😀

      Reply
  5. Agata says

    September 12th, 2014 at 7:36 pm

    I love this palette and I want it so bad but I just got the UD Basics 2…
    Agata recently posted … Pick Your Weapon- Powder or Liquid Foundation?

    Reply
  6. B says

    September 12th, 2014 at 8:12 pm

    off topic but what are you wearing on your cheeks karen? Whatever it is it looks fantastic!

    Reply
    • Karen says

      September 12th, 2014 at 10:30 pm

      Thanks, B. It’s the CC+ Radiance Palette by It Cosmetics. 🙂 I’m also wearing UD’s new Aura baked highlighter.

      Reply
  7. Ankita@corallista says

    September 12th, 2014 at 8:36 pm

    I really like the smokey shades from this palette!
    Ankita@corallista recently posted … NARS Narsissist Eye shadow Palette : Swatches, Review, Photos

    Reply
  8. Sylirael says

    September 13th, 2014 at 12:43 am

    …So, I just clicked onto the UD website a couple of minutes ago.

    Vice 3 was up.

    Things get kind of blurry after that, but I think one might be on its way to me…

    …I think I need to have a lie down… 😉
    Sylirael recently posted … A Quest in Fluoro Pink Armour Through the Heart of a Volcano! Polishes by Formula X and Nailstation

    Reply
  9. Fancie says

    September 13th, 2014 at 1:20 am

    So, so m pretty! I’m glad you mentioned the colors working in columns. It makes so much more sense now! Before it just looked random (like the last 2) but I totally see how they work together now. I really like this!
    Fancie recently posted … OCC Hoochie Cosmetic Colour Pencil Review

    Reply
  10. Kiss & Make-up says

    September 13th, 2014 at 5:36 am

    Chances are that I’m picking this one up as soon as UD comes to Switzerland! There’s a launch party next week, so hopefully the actual store will open soon after!
    Kiss & Make-up recently posted … My Zalando wish list for fall

    Reply
  11. Laarni says

    September 13th, 2014 at 5:51 am

    Gorgeous! I also like the idea that UD grouped the shades in columns. Awesome!!! Thanks for the swatches!!
    Laarni recently posted … Maybelline Pink Alert by Color Sensational Lip Colors in POW2

    Reply
  12. Kim says

    September 13th, 2014 at 9:31 am

    I was trying to wait for friends and family to buy this, but your review makes me wait it now! Love your pics and the eye look you did.

    Reply
  13. Laurie says

    September 13th, 2014 at 12:25 pm

    I just got this last week, and my reactions were similar to yours, Karen. Upon opening Vice 3, I was so pleased to see such a well-balanced palette from UD. It looked like it hit all the right notes: a great mix of fall’s demanded jewel tones, some nice matte/ neutrals, soft shimmers — a solid mix of bold and more pedestrian colors that, taken together, can make for very un-boring day-to-day looks. I was amped, and of course, had to play with my new toy ASAP! Well. Pigments, as expected, were fantastic; blendability was, more or less, there; but my god, the fallout.

    I was literally looking down at my brush, wondering, “What is this? Did I do something wrong? Why is there blue pigment on my cheeks?!” (this did NOTHING to help my undereye situation, either, but that’s neither here nor there). I was sincerely surprised at the level of fallout/ dryness in some of the shades — particularly considering the palette’s price point. Fallout is one of my BIGGEST pet peeves from better brand eyeshadows… I guess it’s just a buyer’s remorse trigger, or something, for me. Anywho, needless to say, ladies, apply your undereye primers/ concealer(s) AFTER you apply from your Vice 3!

    Reply
  14. Natalye says

    September 13th, 2014 at 1:50 pm

    the shades are pretty but I think I’m going to have to pass on this. they’re not as vibrant as I thought they were going to be.
    Natalye recently posted … Urban Decay: Naked Lipgloss in Naked Review and Swatches

    Reply
  15. Marina(Makeup4all) says

    September 13th, 2014 at 2:43 pm

    The burgundy shades look amazing! And I also love the makeup you did with this palette.
    Marina(Makeup4all) recently posted … Nails Of The Day: CND Vinylux Weekly Polish Black Pool

    Reply
  16. Nicole says

    September 13th, 2014 at 6:38 pm

    Bobby Dazzle really makes this whole look pop.

    I <3 it!
    Nicole recently posted … Straight to the Principal’s office: Kerastase’s Discipline

    Reply
  17. Poo@beautyandmakeupmatters says

    September 13th, 2014 at 7:24 pm

    I am all eyes for this palette.. So many amazing shades..

    It would have been best with the fallout.. but still i cant get over this one.. I wannttss.. <3
    Poo@beautyandmakeupmatters recently posted … What Am I Wearing Today – Yummy Plummy Makeup

    Reply
  18. MizzJ says

    September 13th, 2014 at 11:41 pm

    This looks so pretty and would definitely fill that niche for colored shadows that I’m lacking. Ugh love UD but you’re right about the fallout. It’s okay though, I’d rather put up with tapping off excess to get that lovely pigmentation!
    MizzJ recently posted … Tangle Teezer review

    Reply
  19. Amy says

    September 14th, 2014 at 4:31 am

    The Vice loojs stunning on you! I am locing the colors, but stating the obvious again, the fallou t on UD shadows killa me. 🙁

    Reply
    • Karen says

      September 15th, 2014 at 8:50 am

      Thanks, Amy. If they could just tweak the shadows so they didn’t fall out they’d be perfect, right? Still, you gotta love the pigment and blendability.

      I hope you had a lovely weekend!

      Reply
  20. Kim says

    September 15th, 2014 at 11:57 am

    That’s a whole lot of intriguing shadow! I’m a big fan of column 4 but I’m sure it would put me in hot mess territory. And, ugh, the fallout. So with you on that.

    Reply

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About Makeup and Beauty Blog

Welcome to Makeup and Beauty Blog
Hi there! I’m Karen, your friendly neighborhood beauty addict, and I’m a Bay Area girl who hoards brown eyeshadow and covets coral lipstick. Every morning, I wake up and say, “I’m going to do something other than a smoky eye today.” Then…I end up doing a smoky eye anyway (most days). When I’m not putting on makeup, taking pictures of makeup or writing about makeup, which I’ve been doing daily since 2007 (!), you’ll find me hanging out with my hubby (“El Hub”), my four-year-old daughter (Connor Claire) and my torbie girl cat (Pretty Girl Rosie, a.k.a. PGR).

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