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Soo AE

3 Up-and-Coming Beauty Brands to Watch: Eva NYC, Soo AE and NOTE Cosmetics

July 31st, 2017 by Karen 12 Comments

3 beauty brands to watch
Keep an eye out for ’em!

Yesterday I went to something called Generation Beauty San Francisco, a.k.a. #GenBeauty SF, a beauty/makeup/skin care convention for product pros and part-time makeup luvuhs. It was sponsored by Ipsy, Michelle Phan’s subscription box company.

There were booths staffed by the bigger brands, like MAC and Benefit, but there were also some cool up-and-coming lines, and here are three — one hair care, one skin care and a makeup line — to keep on your radar.

eva nyc mane tamer rock a wave
Eva NYC Mane Tamer

Eva NYC

Who they are: Eva NYC is an affordable, cruelty-free hair care and hair styling tool brand from Brooklyn, New Yorrrrrk! They’ve been around since 2012, but they’re expanding, and they’re all about good prices on professional-caliber products with pizzazz.

There’s lots of pink in their packaging to target all the girly girls out there (like moi!).

You know I’m a sucker for cute pink bottles. 🙂 These remind me a little of Soap & Glory…but less cheeky.

Where to find them: Ulta, Costco, CVS, Urban Outfitters and Anthropologie, although I haven’t seem them at some of those places lately, so I think they may only be carried at select locations for now.

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Categories: Eva NYC, NOTE Cosmetics, Soo AE

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Welcome to Makeup and Beauty Blog
Hi there! I’m Karen, your friendly neighborhood beauty addict, and I’m a Bay Area girl who hoards brown eyeshadow and covets coral lipstick. Every morning, I wake up and say, “I’m going to do something other than a smoky eye today.” Then…I end up doing a smoky eye anyway (most days). When I’m not putting on makeup, taking pictures of makeup or writing about makeup, which I’ve been doing daily since 2007 (!), you’ll find me hanging out with my hubby (“El Hub”), my four-year-old daughter (Connor Claire) and my torbie girl cat (Pretty Girl Rosie, a.k.a. PGR).

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