You’re doin’ it right, Soap & Glory!
In an era when so many beauty brands are charging more for less product, Soap & Glory bucked the trend by actually reducing a price.
Yup, that’s right! They’re making it more affordable to get your body butter on.
They used to charge $22 for a 10.1-oz. tub of The Righteous Butter body moisturizing lotion, their epically hydrating heavy-hitter, but now it’s $15! — and I couldn’t be more thrilled.
I discovered this stuff last Christmas and literally used my tub all the way down to the last drop.
No, for real. I was in my bathroom one day, just out of the shower and naked as the day I was born, and I ran my fingers around the inside of the tub to get every last drop. This stuff is the real deal if you have alligator skin like moi. It’s super moisturizing and doesn’t leave an annoying residue behind.
Apparently, I’m not the only one who loves this fluffy body butter either. According to Soap & Glory, a tub of The Righteous Butter is sold every 20 seconds worldwide.
That’s a lotta buttah, baby! (4,320 per day)
It contains glycerin, cocoa and shea butters, and cocoanut oil (fancy talk for “coconut”) to lock in moisture, and it smells divine. It’s like a lotion-y version of my favorite Chanel Coco Mademoiselle fragrance, although I’ve heard through the grapevine (also known as the comments here on MBB, LOL!) that it also smells like the discontinued old-school Dior Miss Cherie.
And now it’s $15! I mean, seriously, who does that?? I can’t even remember the last time a beauty brand made one of their top products this much more affordable. Hats off to you, Soap & Glory. I’m your new #1 fan. 🙂