I have combination oily/dry skin and have been using Aveeno’s kick arse moisturizing lotions for years (“Ahhh, Aveeno!”). I expected a lot when I found out the company plans to release a new hair care line this April.
Nourish+ contains what Aveeno calls Nourishing Wheat Complex (LOL, reminds me of my endless quest for fiber), a compound that targets damaged hair.
A few days ago I started my testing, running Aveeno Nourish+ Revitalize Shampoo, Nourish+ Revitalize Conditioner and Nourish+Condition Leave-In Treatment ($7 each) through their paces.
The marketing said I’d see results in just three washes — that’s an incredible claim, right? — with the product supposedly working by zeroing in on the weakest part of the hair follicle and then depositing just the right amount of proteins to make hair look and feel stronger, softer and shinier.
Softness, shine and volume: check!
Well, three washes later, and the verdict’s in: I do see an increase in softness, shine and volume.
But in terms of damage repair, I think it’s harder to tell. Even though my ends are dry, I didn’t have many split ends to begin with, and I haven’t really seen a visible change in hair strength. I’m glad to see that the products haven’t made the situation worse… That’s always a good thing.
The change in softness and shine were both obvious enough for me to notice, and for that I’m sold on Nourish+.
A clean, fresh scent and fewer knots
Beyond the added softness and shine, all three products are excellent detanglers. Since I started my Nourish+ regimen, brushing my hair has been easier. I have fewer knots and have been seeing less hair go down the drain in the shower.