Rihanna’s no stranger to the makeup world. She’s collaborated on collections with MAC and was a spokesperson for CoverGirl, among other makeup endeavors, so it’s not a big surprise that she decided to bust a move and create her own makeup line.
And surprise! — it’s really good. Not to say that I didn’t expect great things from Badgal Riri (a.k.a Robin Rihanna Fenty), because I did. I just didn’t expect such an extensive line, or a line this wonderfully focused on skin. I mean, there are 40 foundation shades (!). FORTY! And they have these subtle undertone shifts, which are kind of incredible, but we’ll get to that later because I gotta stay on task…
The entire line is available right now at Sephora.
OK, let’s talk about the primer first. 🙂 It’s called Pro Filt’r Instant Retouch, and it’s $32 for a 1.08-oz. glass tube with a pump.
I saw a video of Rihanna talking about her vision for the line, and she said that she wanted to make makeup that would look like perfect skin, but not like skin that looks like it’s wearing a ton of makeup, which I can totally relate to because that’s what I’d want to do too, and that’s what I think my skin looks like when I wear this cruelty-free liquid primer (everything in the line is cruelty-free, BTW).
First, I think it smells fab (like Stella perfume). Second, the soft matte finish completely cuts down on shine without being obsessive about it, which is to say that it leaves behind a lovely, subtle radiance on my combo 40-somethin’-somethin’ skin. No pearl. Just a hint of light reflecting back at ya to keep the finish from looking flat.