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ESUM

Bay Area Beauty Love: ESUM

November 19th, 2019 by Karen 4 Comments

esum cosmetics
With ❤️ from the Bay!

Shout-out to San Francisco, my former home, and the current home of ESUM Cosmetics, an as-yet under-the-radar Bay Area beauty brand.

ESUM has been around for about 10 years, but I just recently discovered them. They have a line of brushes and makeup pencils made for industry pros and makeup enthusiasts.

I really like their specialty eye brushes, which range in price from $18-58.

They have these precision eye brushes with small, unusually shaped (but useful!) brush heads, so, for instance, if you only have a little lid space, or you don’t have a deep crease (like, if you’ve got slightly hooded eyes like I do), they’re fab for blending and applying eyeshadow, and for fine detail work.

I’ve been all about the W36 and T37, both of which have a smaller-than-usual angled brush head, so they’re awfully handy when I have to blend in a small space, like in the outer or inner v, or when I want to keep my eyeshadow low and tight on the crease.

esum brushes
It’s all about the details.

I’ve also tried a couple of their workhorse tapered blending brushes, namely the medium size G34 (which is slightly smaller than a MAC 224) and the small S33, which excel at placing and blending shadow exactly where you want it to go.

Along with their brushes, ESUM also sells a small selection of makeup pencil — a few dual-ended lip liners and eyeliners (silky and long-wearing, they feel a lot like the Urban Decay 24/7 Glide-Ons), and a handful of skinny twist-up brow pencils (they’re similar to the awesome NARS ones).
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Categories: ESUM, Eyes, Makeup Tips/How To, Product Reviews

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Welcome to Makeup and Beauty Blog
Hi there! I’m Karen, your friendly neighborhood beauty addict, and I’m a Bay Area girl who hoards brown eyeshadow and covets coral lipstick. Every morning, I wake up and say, “I’m going to do something other than a smoky eye today.” Then…I end up doing a smoky eye anyway (most days). When I’m not putting on makeup, taking pictures of makeup or writing about makeup, which I’ve been doing daily since 2007 (!), you’ll find me hanging out with my hubby (“El Hub”), my four-year-old daughter (Connor Claire) and my torbie girl cat (Pretty Girl Rosie, a.k.a. PGR).

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