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Briogeo

Briogeo Now at Ulta!

January 22nd, 2021 by Karen 8 Comments

briogeo at ulta
Now you have another reason to visit Ulta!

Wait — hold up! Now I’ve got yet another excuse to fill my Ulta cart, because now they carry Briogeo hair products at Ulta.

YESSSS! 🤗

A couple of their products are pretty well known, like their Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Masks and Don’t Despair, Repair! Deep Conditioning Masks. Both won Allure Best of Beauty and Reader’s Choice Awards in 2020.

briogeo at ulta
Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Mask has spinach, chia seeds and cocoa seed butter to lock in moisture.

But the brand is probably BEST known for their haircare products for curly, wavy and textured hair; mind you, they do have products for all different types of hair.

They’re considered a “clean line” (air quotes, because there really isn’t a standardized definition for what “clean” means in the beauty industry), because everything’s vegan, cruelty-free, gluten-free, and they omit sulfates, silicones, parabens, artificial dyes, DEA, and phthalates. That’s good. Instead, they incorporate what they call the NOVA complex, which is a proprietary blend of natural oils, vitamins and antioxidants.

The founder, Nancy Twine, used to work in finance, and she started the company after tragically losing her mom in a car accident.

“That profound loss changed my world, and also inspired me to begin a soul-searching journey to find new meaning and purpose in my own life and create a meaningful career rooted in inspiration. This journey led me to reconnect with memories which brought me the most joy and happiness: the times I spent with my mom when I was young, concoting our own beauty treatments from scratch in our home kitchen (something she learned from her mom growing up in rural West Virginia).”

— Nancy Twine, Founder and CEO of Briogeo (from official Briogeo PR)

They have a great reputation for their products for wavy and curly gals, and I’ve used their Don’t Despair Repair Deep Conditioning Mask before and loved it. It’s rich yet lightweight, and it moisturizes my very dry ends without weighing everything down.

briogeo at ulta
Made for dry, brittle, colored, or over-processed hair, the Don’t Despair, Repair! Deep Conditioning Mask has rosehip oil, B-vitamins and algae extract to restore moisture and hydration to thirsty hair.

I’m also stoked to give these few things a try…

  • Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Mask ($36): Inspired by green smoothies, this deep conditioning mask contains antioxidant kiwi (known for its high levels of vitamin C), spinach extracts and rich avocado oil, and is made for all hair types.
  • Curl Charisma Rice Amino + Avocado Shampoo ($24): A hydrating shampoo that cleanses curly hair without stripping. Contains shea butter and avocado oil to enhance softness without weighing hair down.
  • Curl Charisma Rice Amino + She Curl Defining Conditioner ($24): A moisturizing conditioner loaded with rice amino acids to seal the hair cuticle and lock out frizz-causing humidity and fermented tomato to encourage the formation of uniform curls.
  • Curl Charimsa Rice Amino Leave-In Defining Creme ($20): A moisturizing and de-frizzing leave-in with light, flexible hold.

Are you familiar with Briogeo? If you are, you’ll have to let me know how you feel about their products!

Your friendly neighborhood beauty addict,

Karen

P.S. TGIF! 😁

There are 8 comments on this post. Leave yours.

Categories: Briogeo, Hair, Ulta

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Welcome to Makeup and Beauty Blog
Hi there! I’m Karen, your friendly neighborhood beauty addict, and I’m a Bay Area girl who hoards brown eyeshadow and covets coral lipstick. Every morning, I wake up and say, “I’m going to do something other than a smoky eye today.” Then…I end up doing a smoky eye anyway (most days). When I’m not putting on makeup, taking pictures of makeup or writing about makeup, which I’ve been doing daily since 2007 (!), you’ll find me hanging out with my hubby (“El Hub”), my four-year-old daughter (Connor Claire) and my torbie girl cat (Pretty Girl Rosie, a.k.a. PGR).

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