Maybe it really is Maybelline!
I have a theory that if by some magical force we were all turned back into babies and allowed to go buck wild in a drugstore, I doubt that very many of us would go goo-goo, gaa-gaa over Maybelline Full ‘N Soft Waterproof Mascara based solely on its simple, unassuming tube.
I mean, just look at it. That’s some pretty basic packaging right there. No neon to speak of, vibrating brushes, fancy fonts or flashing lights.
But man! — I gotta say, this $7 workhorse is quite a wonderful drugstore gem.
My reasons for having kept a tube of it in my makeup bag for the past few years (I literally never leave home without it) reads like an awesome laundry list (or an awesome list of awesomeness from Trader Joe’s).
First and foremost, it’s only seven bucks! And it’s carried in probably 5,000 drugstores nationwide.
I think those are two pretty great reasons, but Full ‘N Soft Waterproof also does all of the things I want a mascara to do — adding length and separation to my lashes while holding a curl, so that I look wide awake (even when I’m not).
What about raccoon eyes? you might ask.
Great question, but nope. None of that. Full ‘N Soft doesn’t flake, smudge or run, and one of the things I really like about it is how well it layers.
No bumps or clumps, just smooth, evenly coated lashes, which means I get control over how my lashes look.
When I want them to look natural, like for the beach, I just apply one or two layers for that feathery, separated look. Or when I’m craving something more dramatic, I’ll do three or four.
Either way, I think my results with this mascara are consistently great.
Hop on a unicycle, hitch a ride with a team of sled dogs, or lace up those rollerblades — use any means necessary to get thee to a drugstore to see these new Maybelline Color Tattoo 24HR Eyeshadows ($7 each) up close.
The potent pigments span an eclectic range of 10 colors from neutrals to brights, and either worn by themselves or as bases for powder shadows, these budget beauties can swagger all night long.
Maybe not the 24 hours advertised, but 10-12, nevertheless.
Of course, there is a catch (isn’t there always?)…
To coax out that kind of wear time, I have to wear them with something else — something like a primer applied beneath them or a powder shadow on top — and really pack them on my lids with a finger or a firm synthetic brush (like the MAC 249).
Even when I don’t, though, these shadows still hang tough for 5-6 hours before succumbing to creases and fading.
Not bad for seven bucks.
Their fluffy, smooth texture reminds me of the pricier Make Up For Ever Aqua Creams, but I think the Aqua Creams do have them beat in terms of drying time, which could be good or bad, depending on your point of view (or in my case, how far I’m running behind, haha), and longevity. MUFE’s versions last me 14-16 hours, versus 10-12 for these.
If you prefer brights, check out Tenacious Teal and Edgy Emerald. Both should look great by themselves or as bases for teal/green eye looks.
Wearing Bad to the Bronze
We were very happy together for a while, Instant Brow, my brows and I, but then around my third or fourth $20 pencil, I developed drugstore wandering eyes and started looking for a more affordable long-term option. Maybe something like these new Maybelline Master Shape Brow Pencils, which just arrived in drugstores earlier this month.
They’re $8 each and come in four shades — Blonde, Soft Brown, Deep Brown and Auburn. At the rate I was going through $20 Instant Brows, $8 sounded pretty good.
Like Instant Brow, they’re makeup multi-tools and have a pencil on one end and a grooming brush on the other.
I tried two of the shades, Soft Brown and Deep Brown; for me, Deep Brown was the better fit.
First impressions? One and a half thumbs up for convenience (uh…). I like having the brush and pencil together in one place, and the only thing that would make the packaging more convenient for me is a twist-up pencil tip that I didn’t have to sharpen.
You know how I’m always looking for my next hit of lash crack, right? For a lash lengthening, volumizing velociraptor capable of fast-tracking me to drag queen lash nirvana? Well, when I heard tell of a new “illegal” mascara from Maybelline — that’s actually its name, Maybelline Illegal Length Fiber Extensions Mascara ($8.95) — I desperately wanted to give it a whirl.
It’s new for spring 2012 and just arrived this month in drugstores. It comes in three non-waterproof shades (Blackest Black, Very Black and Brownish Black) and two waterproof ones (Blackest Black and Very Black). All of them utilize some fancy talk Maybelline calls “fiber-extension technology” to promise longer-looking, extended lashes that aren’t supposed to flake.
Before (top) and after two coats of Illegal Length Mascara (bottom)
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