MBB’s “Fresh Friday” series takes a look at new beauty brands (and venerable O.G. brands that are new to me). Let’s discover new makeup!
One of the issue I’ve had with some synthetic makeup brushes is how stiff their bristles are, but that is not a prob for the brushes I’ve tried from aDesign, a new makeup brush line exclusive to Amazon. The angled buffing brush, for one, is so soft that it feels like you’re getting kitten kisses. Sometimes I’ll sit at my desk just rubbing it all over my face. If soft is what you want, soft is what you’ll get with these cruelty-free vegan brushes.
The line is the beauty brainchild of Anisa Telwar Kaicker of Anisa International (Forbes recently gave them a shout-out as one of the best small companies of 2018). Incidentally, Anisa makes brushes for some of the biggest beauty brands out there (Estée Lauder, NARS, Sephora, MAC, Hourglas, La mer and Laura Mercier, to name a few), so I guess it’s safe to say they know brushes.
The new aDesign line has 30 brushes, which are sold in sets of two brushes each. The sets range from $14 on the lower end (for a pair of eye brushes, which breaks down to $7 a brush = not bad!) to $34 on the higher end (for two face brushes). The brushes are lightweight with medium-length handles, and they feel a lot like It Cosmetics brushes in my hand.
How do you choose which set to get? Well, they’re categorized by function. For example, the Eye Power Duo ($14) is all about smoky eyes and comes with two eye brushes for applying and blending cream or powder shadows for smoky looks.