Dear Too Faced Shadow Insurance ($17),
How I dig thee. Your priming powers imbue eyeshadows with hours of extra staying power, and you’re easy to apply, never settling into fine lines. I’m crushing on you hard…
Primed to Party
If you’re new to makeup, you might be thinking, “Uh, what’s an eye primer?”
Fair enough. Eyeshadow primers create a smooth layer on top of your skin to which powder and cream shadows can better affix themselves. It translates into longer-lasting eyeshadow.
There are lots of different eye primers on the market. Urban Decay Potion Primer is one of the more (in)famous ones. Much loved by many, Urban Decay Potion Primer doesn’t really do it for me. Yes, it makes eyeshadow last longer, but I find it also makes colors more difficult to blend. I end up with (long-lasting) harsh lines at the edges of the colors on my lids. Note to file: this is not cute.
Too Faced says that Shadow Insurance’s silicone-based formula smooths lines while intensifying shadow colors, and it does so without making shadows more difficult to blend.
I put it to the test.
For one week I used Shadow Insurance beneath Clinique, Dior and MAC eyeshadows and had much better luck with it than I had with Urban Decay’s primer. I had no problem blending eyeshadows layered on top of Shadow Insurance.