MBB’s “Fresh Friday” series takes a look at new beauty brands (and venerable O.G. brands that are new to me). Let’s discover new makeup!
One of the issue I’ve had with some synthetic makeup brushes is how stiff their bristles are, but that is not a prob for the brushes I’ve tried from aDesign, a new makeup brush line exclusive to Amazon. The angled buffing brush, for one, is so soft that it feels like you’re getting kitten kisses. Sometimes I’ll sit at my desk just rubbing it all over my face. If soft is what you want, soft is what you’ll get with these cruelty-free vegan brushes.
The line is the beauty brainchild of Anisa Telwar Kaicker of Anisa International (Forbes recently gave them a shout-out as one of the best small companies of 2018). Incidentally, Anisa makes brushes for some of the biggest beauty brands out there (Estée Lauder, NARS, Sephora, MAC, Hourglas, La mer and Laura Mercier, to name a few), so I guess it’s safe to say they know brushes.
The new aDesign line has 30 brushes, which are sold in sets of two brushes each. The sets range from $14 on the lower end (for a pair of eye brushes, which breaks down to $7 a brush = not bad!) to $34 on the higher end (for two face brushes). The brushes are lightweight with medium-length handles, and they feel a lot like It Cosmetics brushes in my hand.
How do you choose which set to get? Well, they’re categorized by function. For example, the Eye Power Duo ($14) is all about smoky eyes and comes with two eye brushes for applying and blending cream or powder shadows for smoky looks.
Two of the face brush kits caught my attention… Check out the $20 Detail Face Duo and the $30 Buff Duo. The Detail Face Duo lays down a deliciously sheer layer of foundation or concealer, and you know me… I’d rather apply less base than more. I also like the Buff Duo, which I use between base layers to polish and buff the product. The bristles leave behind an airbrushed effect, which looks very natural.
I’ve also tried a few of the eye brushes… I think they’re just OK. They’re super soft (YES) and fine for blending and applying creams, but for some reason, they don’t pick up powder particles as well creams (maybe that should be obvious), so my powder eyeshadows end up applying sheer.
Don’t get me wrong — I think sheer eyeshadow can look great, but I feel like I have to use more product than usual with the eye brushes.
If you’re curious, you can find the entire aDesign brush line (exclusively) at Amazon.
Your friendly neighborhood beauty addict,
P.S. TGIFFFFFFFFF! 😂