The minute I sat down with the new Urban Decay Ammo palette, Tabs jumped up on the couch, pushed Ammo aside and started making biscuits on my lap.
Perhaps this impromptu biscuit sesh happened because I reeked of tuna fish and onions (um, guess what I had for lunch!), or maybe the universe was trying to tell me something…
Maybe the universe had something to say about Urban Decay’s habit of re-launching previously released eyeshadow palettes (like the Feminine, Dangerous and Fun palettes from late last year), and how it’s a little like Tabs and kitty biscuits, in that, sure, you know the drill, you know it’s going to happen when you sit down a certain way on the couch, but you really can’t do anything to stop it, so you just sit back, relax and enjoy.
The palette thing does get a little confusing, though, especially when UD releases new palettes with old names — names they’ve used before — like with their latest re-lauch, Ammo ($34), which is based on their original Ammo palette from a few years back.
Same name, same 10 colors (UD bestsellers!), but these use Urban Decay’s newer eyeshadow formulation.
UD also revamped the packaging, swapped out the old sponge-tip applicator for a mini-eyeshadow brush, and added a sample-sized tube of their primer potion.
Basically, it’s an updated version of Ammo. Ammo 2.0, so to speak.
Like the original palette, the products in this new Ammo are divided into two rows. You can mix and match any of the shades together, or use the recommended pairs.
Each column of colors creates a recommended duo; my faves are Chopper and Sin, because I just like how neutral they are, but I also like wearing the trio of Smog, Maui Wowie and Last Call together.
I have the original Ammo palette, and I have to say, although I get less fallout from these shadows, I can’t help but wonder if Urban Decay really had to do this again.
I mean, I love shouts-out to the past (says the girl who’s always talking about her eighth-grade dance), and this palette has a nice mix of long-lasting colors (they last me all day), but it would have been SO GREAT if UD had hit us with something completely fresh and new.
AVAILABILITY: Coming to Urban Decay counters, Sephora, Macy’s and Ulta stores this spring, but it’s available now online at urbandecay.com
MAKEUP AND BEAUTY BLOG RATING: B+
Your friendly neighborhood beauty addict,