Next time you happen to pass within 100 yards of a LUSH store and catch yourself breathing deeply of its fragrant aroma (“ah…”), I encourage you to follow your nose and stop by.
The company just reformulated a few of its most popular products, making them from hence forth “self-preserving.”
So — self-preserving — what does that actually mean?
Well, it’s LUSH lingo for “We reformulated a few of our bestselling products to make them more natural.”
LUSH removed the synthetic preservatives, which were already pretty minimal (small amounts of methylparaben and proplyparaben), according to LUSH product trainer Jeff Brown, and replaced them with preservatives that the average person can actually pronounce, like honey, clay, cocoa butter, vegetable glycerin and sea salt…and tofu (say wha?!).
They also reduced the water content in the products, which they did to discourage bacterial growth. Less water means less space for microorganisms to multiply.
Dream Cream is $26.95 for an 8.4-oz. jar; Ocean Salt is $21.95 for a 4.2-oz. jar and $35.95 for an 8.8-oz. jar; and Mask of Magnaminty is $12.95 for a 4.4-oz jar and $24.95 for a 11.1-oz. jar. All three products are available now at LUSH counters, stores and online at lushusa.com.
The first thing I noticed about these new formulas (I’ve used the previous versions of all three) was how much thicker and richer they feel.
I kind of love it (as do my alligator shins). 🙂
Now, with the thicker formulas, I also feel like I can get away with using less of each product.
Other than the way they feel, all three of these seem the same as the older versions, and I think they work just as well.
Dream Cream still smells like an entire field of lavender, and it hydrates the heck out of my hands and my parmesan cheese rind-like heels.
Ocean Salt still smells like sliced limes, and scrubbing with it makes my skin softer than Brad Pitt’s freshly shaved cheeks.
Mask of Magnaminty still smells just as minty as ever, and it defends my chin from the acne that always threatens to flare up whenever “Aunt Flo” stops by for a visit.
That reminds me…has anyone seen my box of PMS tea? Because I really, REALLY need it, and if I don’t find it soon, poor El Hub will bear the brunt of my hormonally induced rage.
Your friendly neighborhood beauty addict,