I’m Jerrod Blandino of Too Faced Cosmetics, and This Is My Makeup Life

Published in: Guest Post, Makeup Tips/How To, My Makeup Life, Skin Care, Too Faced

Jerrod Blandino of Too Faced Cosmetics

Jerrod Blandino of Too Faced Cosmetics

The My Makeup Life series asks beauty biz insiders, bloggers, makeup mavens and artists to share their holy grail products, tricks, tips and favorite beauty tools. Is there anyone you would like to see featured in My Makeup Life or questions you think I should ask? Let me know here.

Name: Jerrod Blandino
Location: Irvine, California
Day job/current gig: Co-Founder and Creative Director of Too Faced Cosmetics
Hangouts online: Twitter, Facebook and toofaced.com.
Beauty inspirations: First and foremost, it’s the women in my life. My sister growing up. Kind of the idea of being little and seeing my really feminine, fabulous sister, but she was also super kick-@ss. Fashion. Interiors. Wallpapers. Car paint. Cupcakes. Pastries. California. Of course, the beach. It’s such a big part part of who I am. You know, it literally comes from everywhere. I become very obsessed with things. I love anything retro glam, classic. Ya know, I love trends and I love the ’80s and I’m obsessed with, you know, just accessories and fashion. I love stationary and wedding cakes and chocolate and clovers and chihuahuas. I love horses. I don’t know, I’m obsessed with horses all of a sudden…
One word that best describes your outlook on beauty: Joyful!


What makeup/beauty products can’t you live without?

I cannot live without and will never live without my Bulletproof Brows, which is my new product that’s coming out. People will be ADDICTED to it. It will change your life.



Too Faced Bulletproof Brows Universal Brunette

Bulletproof Brows in Universal Brunette (one of two shades; the other one is Universal Taupe), $30

My bronzers, my bronzing wardrobe. I have a different bronzer for every different outfit. Every different time of year, every moment. It depends on where I’m going, what I’m doing. I’ve built a bronzing wardrobe that I’m absolutely addicted to and will never give up.

And I love my Amazing Face Powder Foundation. It’s the quickest way to look like you’ve been completely taking care of your skin and have been getting eight hours of sleep and drinking all the water that you should be drinking.

So, those are my obsessive products that I use every day.

When did you start getting into makeup?

Well, that’s kind of funny that you asked that because it’s kind of weird. I was always an artist growing up. I was that little kid who won art shows and was always drawing, and I was obsessed with The Muppets! I went to art school and actually became an art teacher and taught kids art.

Ya know… Well, really in high school, I remember my friend, Bernadette was amazing, and she would spend three hours in the mirror doing her makeup. It was the late ’80s and early ’90s, and I remember thinking that this was just like another form of art. I clicked into that, and I remember the moment it clicked. I was sitting in her bathroom watching her. She was putting on, like, eight different lipsticks to create whatever look she was doing.

And so, then I went to art school. I went to animation school for Disney and Warner Brothers. It was a sort of school where they’d find talent and furrow them in [and it was there] I discovered makeup on accident. I got a job at Estee Lauder behind the counter at Saks Fifth Avenue — it was all totally an accident, freakishly — and on my very first day behind the counter, it all made sense. My art background, my creative background, my dreaming — the way I looked at the world was very cartoonish, always, growing up. I was always ready for, you know, the stuffed animal to come alive and talk to you. I was that kid. I would wait for the rainbow to come into my background so I could climb it and go into the clouds. That was me.

And when I got my first client in the chair, I saw that this was just a different type of art medium, but it was an art medium that would transform people. It would embed self-esteem into women. I saw the transformation that occurred when I was doing my art on people, not on paper. And I was hooked.

What’s your best beauty time-saving trick?

My best beauty time-saving trick? Okay! Alright, so this is what you’re going to do. You’ve going to wake up, and wash your face. You’re going to apply my tinted BB Creme, my BB Balm, because it’s got every amazing skincare serum that I’ve ever tried in my life embedded into that formula. It’s full of moisture, full of anti-oxidants, full of anti-aging, decongesting, wonderful ingredients but it also gives great coverage. So, instantly, boom — we’ve got your skin covered.

Too Faced Bronzer Boxes

Too Faced Bronzers, $30 each

We’re going to take my Chocolate Soleil Matte Bronzer that’s full of antioxidants and moisturizing ingredients, and we’re going to spread that around the perimeter around your face, closest to the hairline, around the jaw, and through your cheekbones. Boom! We’ve got you sculpted and you’re ready go.

You’ve got to put on my Better Than Sex Mascara, because it’s so rich, and so thick, and the powered peptides in that thing make it so black that you don’t need eyeliner. So you’re going to wiggle that right along your lash line. After that, a little bit of my Lip Injection Plumping Lip Gloss will get your lips full, pink and luscious, and you’re out the door. You’re ready to go to work, you’re ready to go on a date, you’re ready to meet your kid’s future husband, you’re ready to have sex, whatever you want.

What’s your favorite beauty tool?

Easy. It’s my Teddy Bear Hair Retractable Kabuki Brush. It’s great for bronzers, it’s great for blushes, it’s great for powders. It’s retractable and twists up and down.

If you keep the head twisted down almost so it’s really tight, and you just get a mound, and the bristles are tight, you get a lot of coverage. You could even use it as a quick eyeshadow brush if you wanted. You could use it as a sculptor. When you twist it up all the way and it gets to its fluffiest self, it’s the perfect bronzer, loose powder, powder foundation applicator. And because it’s synthetic hair, you could even apply your liquid foundations with it. So it does everything!

What’s the best beauty advice you ever received?

You’ve gotta smile. You’ve got to feel it. You’ve got to love your life, you have to feel it from the inside. Because you can do anything you want in the world to the outside, and it’s not going to make any difference. The most beautiful people in the world are the people who are happy, who are self-confident, and who love to be alive. Who are joyful, who are kind and full of love. You know?

Too Faced Haute Chocolate Spring 2014

The new Too Faced Haute Chocolate Spring 2014 collection, available now at toofaced.com

What’s your skincare routine?

Oh sh*t, do you really want to get into that? Honey, we’ll be on this call for eight hours.

[KAREN: Okay...so give me the abbreviated version]

Ooooooh, HONEY. Obsessed with skincare! I have lots of great friends in the industry. No, I’m lucky enough to meet and call friends like Dr. Brandt one of them. I’ve been given too much information so… (Laughs.) But because of that, because I know of this, I’ll tell you what I do. A lot of the things I use and love and depend on are in my makeup. Because I’ve realized how important it is, and how important it is to preserve and take good care of your skin. And with science, nowadays, I can incorporate that into my cosmetics.

I’m going to abbreviate it for you because it gets scary! I use DermaQuest Peptide Mobilizer, and then I use Stem Cell Day Serum, and then I use a skin growth gel, it’s Bio-Serum, it makes your skin grow thicker and stay healthy. I do that. Then, I use an eye serum. And I fluctuate back and forth.

And then I use La Mer Eye Concentrate. The green one. It’s amazing. There’s nothing better. Let’s just be honest. Let’s stop looking, let’s stop hunting. It’s the bomb!

Then I use Dr. Brant Glow for the day… I layer a lot of sh*t on.

Sometimes I use Erno Lazlo REM Day Lotion SPF 30. It’s insane! And nobody talks about it, but everybody compliments me on my skin when I wear it.

And then sometimes, I mix the Creme De La Mer Lotion, and I mix it with their new SPF 30, so I mix both of those together and I wear that. You always have to use sunscreen, always, always, always.

Right on top of that baby I use my Chocolate Soleil Bronzer. It’s perfect for me. If you’re paler, you use the Milk Chocolate. Then I add a little Bulletproof Brows to keep everything hunky dory, and I’m out the door.

And do you want my night routine?

[KAREN: You know, I think we're good for now.]

I know, right? I told you! I don’t know if you want to go there. It gets intense.

What’s the weirdest thing you’ve tried in the name of beauty?

Oh, sh*t! The weirdest thing I’ve tried? Well, I don’t know if I should say this… A friend of mine (who we’ve talked about) works with a lot of celebrities. Madonna, in particular. So I’m in my friend’s office, and like, Beyonce’s in the hall, and Madonna’s in the room next to me.

Can I tell this story? Am I going to get in trouble? Maybe I shouldn’t tell this story…

Well, listen, I just simply said [to my friend] in a joking fashion, “Madonna Me.” Like whatever’s going on in there, do it to me. Because she looks amazing up close. Seriously. She has, like, no lines. Her skin’s rich. Have you ever seen her up close?

[KAREN: Dude. If I ever saw Madonna up close, I would die. I WOULD JUST DIE.]

Okay, well, she’s got like a late 20-year-old’s skin. I’m not kidding. It’s weird. So I said, “Madonna me!” and I laughed, “Ha ha!” and then a sh*t-storm of stuff happened. I’m not going to tell you what happened, but it wasn’t painless. It was really intense. But I looked AH-MAY-ZING.

Do you have a trademark look (hair/styling/makeup)?

Well, really, I was born and blessed with great brows. It’s just something that I have. I’m not tan, I’m not tall, and ya know, all of that. But I’ve always had good brows, and that’s kind of what I’m known for. I don’t groom them, I don’t tweeze them, I don’t have to do anything to them. I’m Italian, so my grandmother gave me amazing brows.

I always wear cardigans. That’s my signature. And I like diamonds! Listen, if I’m going to wear something, it’s going to be big, and it’s going to offend people.

Too Faced Cosmetics Co-Founder and Creative Director Jerrod Blandino

You know I love a guy who isn’t shy about accessorizing.

Are there any beauty decisions you’ve made that you look back on and ask yourself “why?!”

Well, I laugh, but you’ve gotta take risks, you’ve gotta have fun, you’ve gotta push it. I love style, any kind, even “bad.” What I don’t like is when somebody has no style, or they’re afraid, or they’re just copying somebody else. Personal style to me is such a gift and such an important part of how you feel about yourself and how you express the inside of you. So, no. I’ve made some crazy-@ss decisions. I mean, I’ve had, like, blue hair, and I did all that stuff, and I had kind of a checkerboard on the side of my head at one point of my life, but it’s funny, ya know? I don’t regret anything like that. It all goes away.

Where are your favorite places to shop?

I love Bergdorf’s, I love Barneys, I love Mr. Porter. I love One King’s Lane for really cool vintage home accessories.

Anything else you want to share?

The most important thing I’ve learned on this journey is we do good in the world. And that whether it’s lipgloss or burritos or curing cancer, I don’t care whatever lane you’re in, but do good, have integrity, build the best product you can, be the best person you can, and don’t sell out your morals. And god will bless you, and you will be successful, and you’ll get to happy land. Because money doesn’t equal happiness. I’ve learned that. But what money does offer are options. And the more options you have, the more responsibility you have to do good. So be the best “you” you can be, and hopefully Too Faced can help you feel your best on your journey.

26 Comments

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So far, 26 people have commented on this article. How cool is that?

  1. Chic Lapin says:

    Jerrod is such a sweetheart, and he’s totally right about the be good/ do good way of life. Very inspiring!

  2. Erin says:

    That man just exudes happiness and enthusiasm. It’s such a wonderful, contagious thing. I have a few awesome Too Faced products in my collection, but now a few more have been added to the list of things to try (I’ve never even looked at the BB Balm before).
    Erin recently posted … I found my new favorite lip balm in an unlikely place

  3. Chaitra says:

    I loved the ‘be the best you can be’ thing! Nice words in the last answer! <3
    Chaitra recently posted … One Night Stand with NARS

  4. Chelsea says:

    I loved reading this! I’ve never owned anything Too Faced, but that might have to change!

  5. Alison M says:

    I love the way Jerrod focuses on true beauty all the time. Beauty is so much more than what we put on our faces!
    Alison M recently posted … Blog Sale is Live!

  6. Lorraine says:

    Thanks for featuring one of my Orange County idols on My Makeup Life. Now if we could get Gwen Stefani on here, too, we’d be complete!

  7. natalie says:

    This was such a great “My Makeup Life”, I love his infectious happiness and his upbeat outlook on life. It really shows in Too Faced’s line, his joy and vibrancy, its really amazing.
    natalie recently posted … Dior 5 Colors Palette in 754 Rosy Tan

  8. Allison says:

    What a sweetie! He seems like the kind of guy to be one of the prime movers at Too Faced, such a sweet brand. I just bought the Too Faced 3 Way liner, and La Creme is still my favorite lippie line. Thank you Jerrod!
    Allison recently posted … Urban Decay Revolution Lipstick Holiday Set

  9. sarahc says:

    I loved this interview so much Karen. Thank you! My wish list is a lot longer now. :)

  10. Phyrra says:

    What a great interview! He’s such a great guy.
    Phyrra recently posted … bareMinerals READY Eyeshadow 4.0 The Afterparty Review

  11. camille says:

    oh, i love LOVE this interview!!!!

    tell me why i was reading it like he was talking super fast?! haha. he sounds like a delightful person to be around. i might go broke trying to start to do the skin routine he’s on! but great skin is important…

    i’ve always loved too faced. and the teddy bear brush!!! i’ll have to figure what works for me in that line.

    thanks for sharing his enthusiastic interview. :)

  12. meredith says:

    Great interview, great brand. This was fun and inspiring to read.

  13. Rachel P says:

    I love this interview. So amazing. I had no idea about anyone behind the brand of Too Faced, and seeing all Jerrod stands for and his ideas and routines and inspiration… it’s just the bomb!! Love this interview!

  14. Greta says:

    What a great interview! Is it sad that I really want to know his nighttime skin care routine? Haha

  15. hanna says:

    I love this interview
    hanna recently posted … Christmas Play With Big Hair

  16. Maggie says:

    Oh wow…this a phone interview that you transcribed? I didn’t realize you have been doing that. You’re an awesome writer–his voice really comes out. I really enjoyed reading this.

  17. Colleen says:

    I would hang with Jerrod anytime. Love his philosophy on life and beauty.

  18. Lena says:

    i LOVE this conversation, karen! he’s such a talked, and you did good in conveying the tone of the tawk!

    you know, i had a too faced phase at one time. remember the quickie chronicles palettes with the naughty ladies on the cover? and then there’s the eyeshadow duos, they were really great, so buttery and long lasting. and then somehow i just drifted to other brands, and never gave too-faced another thought. well, time to bust out the old shadows from the bottom of the pile!
    Lena recently posted … Review and Swatches: Tarte Off the Cuff Amazonian Clay 12 Hour Blush Palette

  19. BETSY says:

    I believe Jerrod needs to move to the East Coast…we could hang, have makeup parties, philosophize etc. I’m 58, and he has learned the secret to life that I am still learning- do good, share, be authentic, love, make mistakes, and be the best you can. I have cancer, and when I feel a bit of a pity party rearing it’s ugly head, I find that if I can share any kindness or help somebody else it’s an incredible booster. That is the big secret; it’s love in action. It’s been a while since I purchased any Too Faced. After reading about Jerrod I want to get more- now! Bless your sweet hearts Jerrod and Karen! I really enjoyed hearing what he had to say today.

  20. Sherry says:

    Wow…Jerrod seems like such a genuinely down to earth guy!! Thanks for posting this interview Karen. I need to get some Too Faced makeup now!!

  21. Cindy says:

    How amazing it is to have the opportunity to speak to these amazing people that are behind these amazing products. I also love what he said about having integrity and keeping your morals. I love that. Great Post!!

  22. Denise S. says:

    Great interview! What a happy smart guy, I totally agree with his life philosophy. I use Too Faced shadow insurance everyday it’s my favorite eye shadow primer. I’m going to look for that the bullet proof brow kit.

  23. Tania says:

    That whole Madonna Me thing, ha ha ha. Good Lord!!! Great stuff Karen. BTW: I want to have a slumber party with him and we could do makeup and talk about boys!!

  24. Anastasia says:

    I loved this – thanks Karen! One of the funniest interviews I’ve read in a long time, but heartfelt and informative too. Jerrod’s enthusiasm shines through, and I have to say I have a sudden urge to run out and buy Bulletproof Brows! hehe

  25. Amanda says:

    LOVE THIS!!!

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