BB creams have been around for years, but it seems like they’re having a moment.
The Sephora by my house even has a special section for ’em, an area dedicated to BB creams, among them the new Urban Decay Naked Skin Beauty Balm, the latest batch of 10-in-1 Beauty Balms from Stila and some older creams from Too Faced and Smashbox.
I perused shelf after shelf crowded with tubes standing at attention, each one promising some combo of sheer coverage and skin care, like anti-aging benefits, priming, moisturizing — you name it.
Tarte’s new BB Tinted Treatment 12 Hour Primer SPF 30 and its white packaging caught my eye (is that “BB” font Helvetica Neue Ultra Light?).
Most of the tubes were smeared with makeup, and dirty, and not in a dirrrrrty Christina Aguilera kind of way. Without thinking, I tried to wipe them clean with my fingers (it was one of those, “holy crap, I’m REALLY my mother’s daughter” moments), but no luck. Apparently, it was going to take a cleanser more powerful than my thumbs.
Just as a heads up, if you decide to bring one of these home, you might not be able to keep the tubes pristine for long.
The product comes in four oil-free shades with broad-spectrum SPF 30 (protects against UVA and UVB rays) — Fair, Light, Medium and Tan — each of which are $34 and can be worn as a primer beneath your regular makeup or all by themselves for light or medium coverage.
Tarte claims all of them will last 12 hours and offer a bunch of skin benefits. First, they’re supposed to be moisturizing, supposed to have anti-aging properties, supposed to diffuse the look of fine lines, and bolster skin’s elasticity.
Of the four, Tan probably comes closest to matching my NC42 skin.
I didn’t try it on my mug in the store, but based on feel of the formula in the swatches and the semi-opaque coverage, it reminded me of NARS Pure Radiant Tinted Moisturizer.
The coverage definitely seemed fuller than Tarte’s Smooth Operator Tinted Moisturizer, which I’ve used before and loved for its sheer, barely-there coverage.
I also took a look at the Fair shade, the lightest of the four, which seemed to live up to its name. I’m guessing it might be popular as it’s currently sold out on Sephora’s website. If you’re very fair and have a hard time finding shades you match, it might be worth considering.
These have a subtly dewy finish to ’em — not necessarily a shimmer or shine — but just a hushed glow, so if you like the look of skin that’s not too flat or matte, you might really like these.
They seem promising. I think I may have to head back to the store this weekend to grab a sample from the nice Sephora gals (and the one lonely dude).
Your friendly neighborhood beauty addict,