Section: Tips and Tutorials

I’m Finally Trying Zoeva! Here Are My First Impressions…

Published in: Guest Post, Makeup, Makeup Tools, Palettes, Video, ZOEVA

zoeva first impressions

So, I have been wanting to try Zoeva makeup brushes and cosmetics for the longest time.  I’ve seen so many bloggers and YouTubers rave about them — the pigmented eyeshadows and gorgeous brushes — and the day has finally come. I’m finally trying Zoeva!

I wanted to share my excitement with you guys, so I filmed my first impressions in this video:

I also have photos and swatches of everything I talk about in the video (down below), so that hopefully you guys can get a good idea of what Zoeva has to offer.

ZOEVA History

“ZOEVA is a German brand, founded in 2008 by Zoe Boikou. The brand name ZOEVA is composed of ZOE, the Greek word for ‘life’ and EVA, the very first woman. From a basic range of only 10 makeup brushes, ZOEVA now offers a professional portfolio of over 50 makeup tools and 100 colors for a full face makeup routine. Our products are designed to make a real difference in the way women experience their beauty rituals.”

www.zoeva-shop.de

Zoeva Warm Spectrum Eyeshadow Palette

zoeva first impressions

Zoeva Warm Spectrum Eyeshadow Palette swatches from top to bottom:

zoeva first impressions

L to R: WR 130, WR 100, WR 070, WR 040 and WR 010

zoeva first impressions

L to R: WR 140, WR 110, WR 080, WR 050 and WR 020

zoeva first impressions

L to R: WR 150, WR 120, WR 090, WR 050 and WR 030

“ZOEVA is dedicated to the self-confidence and unique beauty of all women. Every ZOEVA product is made with love and designed with conviction and passion for makeup. Our ultimate goal is to offer luxurious, high quality products. Helping every woman to discover her individual beauty is our highest ambition. ZOEVA means celebrating yourself and being aware of your individual beauty.”

www.zoeva-shop.de

Zoeva Luxe Color Blushes in Burning Up and He Loves Me, Maybe

zoeva first impressions

zoeva first impressions

For size comparison, here are the Zoeva blushes compared to NARS and MAC blushes:

zoeva first impressions

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One Wash Wonders: 4 Eyeshadows You’ll Love if You’re Lazy or Busy

Published in: Burberry, Essence, Eyes, Guest Post, KIKO Milano, Makeup Tips/How To, Maybelline

KIKO Long Lasting Stick Eyeshadow 06 Golden Brown

KIKO Long-Lasting Stick Eyeshadow in 06 Golden Brown on my eyes and MAC Velvetease Lip Pencil in Lover’s Lane on my lips

One Wash Wonder Eyeshadows

My favorite One Wash Wonders. Clockwise, from top left corner: Burberry Eye Colour Wet & Dry Glow Shadow in 002 Nude, Essence I Love Nude Eyeshadow in 04 Sweet Like Chocolate, Maybelline Eye Studio Color Tattoo Leather 24hr in Creamy Beige, KIKO Long-Lasting Stick Eyeshadow in 06 Golden Brown

Can we all please take a moment to thank the Beauty Gods profusely for creating One Wash Wonders?

Those magical neutrals that look amazing on their own, don’t require any makeup skills, and cut down the time you spend on your eyes to a handful of seconds are definitely the types of shadows I’m most grateful for.

In case you need a little inspiration for your first (or tenth) OWW purchase, here are my all-time favorites!

One Wash Wonder Eyeshadows

L-R: Essence Sweet Like Chocolate, Burberry Nude dry, Byrberry Nude wet, Maybelline Creamy Beige, KIKO Golden Brown

The Budget Buy: Essence I Love Nude Eyeshadow in 04 Sweet Like Chocolate (€3.19/$3.56)

Essence I Love Nude Eyeshadow 04 Sweet Like Chocolate

Essence I Love Nude Eyeshadow 04 Sweet Like Chocolate

Wearing Essence I Love Nude Eyeshadow in 04 Sweet Like Chocolate last summer…


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The Ultimate Italian Makeup Look May Not Be What You Expect

Published in: Face, Guest Post, Just For Fun, Makeup, Makeup Tips/How To, Travel

Italian Makeup Look

“Italians are always well-dressed.”

Who hasn’t heard that one at least once in their life?

It’s one of many stereotypes about Italians and, just like any stereotype, it’s not entirely true…but it does have a kernel of truth to it.

In my experience, people here are generally very concerned with the way they look, and they’ll usually put a lot of thought into what they wear.

There’s also a general sense of decorum that people are expected to observe. For instance, you’ll never see college students go to class in sweats and flip-flops. Here, dressing appropriately and looking nice are real social conventions.

So, what is makeup’s role in a country where most people always try to dress well and look good?

Well, Italians don’t normally use as much makeup as you might expect. A typical Italian look, which I’ve recreated for you today, will usually feature very few products.

Care to know which ones? :)

Foundation (often a shade too dark)

Italian Makeup Look

The foundation I’m wearing today is Diego Dalla Palma 2 W. W. Mattifying Foundation in 43 Warm Beige

That’s for two main reasons. The first one is that many people think the purpose of foundation is to make them look tanned, while the second one is that it’s pretty hard for those here with lighter skin tones to find the right color match.

The lightest shade of foundations from Italian brands will usually be my skin tone or darker and, although I’m pretty pale, I’m definitely not the palest. Even international brands will often have a more limited shade range here than abroad.

Bronzer

Italian Makeup Look

KIKO Flawless Fusion Bronzer in 03 Cinnamon dusted all over my face

Most Italians don’t contour very much, but they definitely like to bronze. A LOT.
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:)

An Easy, Beautiful Golden Bronze Eye Makeup Look Using the $5.49 Essence All About Bronze Eyeshadow Palette

Published in: Essence, Eyes, Face of the Day (FOTD), Guest Post, Makeup, Makeup Tips/How To

spring bronze eye makeup look

Is the weather starting to warm up where you live? I’m looking out the window at a gloomy night that is chucking it down with SNOW. Waahh! I just went on (what I thought was) a spring walk the other day, and now I have to bring out my winter coat again! If any of you are familiar with Utah weather, you know that, unfortunately, this isn’t that weird.

I’ll probably have to scrape off my car in the morning, but I’m choosing to be more optimistic with my makeup choices. I’m channeling sunshine with this springtime golden/bronze eyeshadow look.

This look is so flattering on every single eye color, and it’s so easy to do. AND the palette I’m using is only $5.49! It’s the Essence All About Bronze Eyeshadow Palette.

You guys, every single one of you needs to go out and buy one of these palettes. If bronze-y shades aren’t your thing, they’ve got a bunch of different options. Nudes, Roses, Greys, and more! They blend out like a dream and are so pigmented. Love, love, LOVE.

IMG_6493

IMG_6505

I started out with a matte transition shade in the crease to help the gold blend better with my skin. That’s the thing about this palette — the one con. There are no matte shades.

But, no worries. If you have one, just use a different shade from your stash. I actually used my contour powder today as my transition shade.

IMG_6499_edited-1

I’m using the three “starred” shades in this look!


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Egyptian Magic Skin Cream: A Multitude of Uses for This Multifaceted Potion

Published in: Beauty Tips, Guest Post, Skin Care

egyptian magic, skin cream, acne treatment, spot treatment

Positively magical…

Typically, I do everything I can to remove grease and oil from my face. At 25, with adult acne and a slew of medications to combat it, I never thought I’d actually slather my face with anything oil based. I’ve tried coconut oil, as well as oil-based cleansers, and they never seemed to perform any magic.

Egyptian Magic, on the other hand, might have a few tricks up its sleeve. Containing only six ingredients, the cult beauty favorite has been around since the early ’90s, and it’s easy to see why it’s become such a must-have item.

My first impressions upon investigation were that it did seem very similar in the style of packaging to Dr. Bronner’s Castile Soap (with the prayers and simple fonts). The red font, coupled with the blue and white background, screams drugstore product, but EM seems to fall somewhere in the middle. Price/size wise, I would have to call it “lower to middle high end,” with a 2-oz. jar ringing in at $26 and a 4-oz. jar coming in just under $40 (though you can also purchase it at drugstores).

Egyptian Magic Skin Cream

Touted as an “all-purpose skin cream,” Egyptian Magic contains six ingredients that are said to be identical to a formula found in ancient tombs. While I’m not sure of that, I am sure that this formulation is somewhat of a miracle worker when it comes to difficult skin.

Here are just a few of the different ways I’ve used it over the past two weeks:

As an eyebrow tamer and conditioner

Seriously, I don’t know what possessed me to put this on my eyebrows, but something told me, “Marcy, put it on your damn brows. It’ll do them good.” And it did. I found that just dabbing my finger in the cream and applying before bed left my brows silky and soft (all the better for filling, my dear).

Note: it looks slightly wet if applied too heavily.

As a cuticle cream

This was sort of a “duh” moment for me. Applying EM to my cuticles daily and letting it sink in (5-10 minutes) is like heaven for my constant hangnails. I typically do so before bed, but if you have to during the day, it won’t make too much of a mess.

A moisturizer

A few times during testing I found myself without my regular moisturizer, or that I had forgotten my moisturizer. I was also moving at this time, and at one point, all of my products, except this one, which was in my purse, were packed away. Enter Egyptian Magic. Slathered on my face and properly rubbed in, I could go about my day without looking greasy. I didn’t exactly look matte, but I didn’t look overly oily, you get me?

A spot treatment

Also packed away were my acne treatments. Dabbing this on any problem areas has kept the few spots that have reared their ugly heads (literally) away for the last few days. Stress zits are real, ya’ll, especially when you stay up until 5 a.m. on the day your lease ends moving the last of your possessions (and your terrified cats).

To relieve hives/allergic reactions

I have a severe mold allergy, and due to some wayward mushrooms I found myself with a tiny patch of hives. This product did the trick better than the prescription cream an allergist (that I spent potentially hundreds on) prescribed me. Additionally, my boyfriend had a strange allergic reaction at this time, resulting in red welts on his arms, and rubbing a little bit of EM on his arms daily helped the itching.

As a lip balm

The first thing I thought of to apply this as was a lip balm. NYC winters and the winds that come with them can be extra harsh, and up until a few days ago, it was mighty cold around here. When I applied the cream to my lips, it was slightly exfoliating at first (TMI, that might have just been because of all the dead skin on my lips), and then came the pillowy softness and the realization, IS THIS WHAT SOFT LIPS FEEL LIKE? Applying this before bed and after a lip scrub will have you ready for any lipstick.

(Here’s a more comprehensive list of the product’s possible uses.)

All in all, I thoroughly enjoy this product. The only thing I own that is similar that I have enjoyed is Lush’s Ultrabalm. For $14.95 for 1.4 oz., it’s just slightly more expensive per ounce than the 4-oz. jar of Egyptian Magic. While Ultrabalm is vegan, I feel it doesn’t have as many uses as its contender. EM is a thoroughly universal product that anyone can find a practical use for.


Marcella Yakalis


Marcella Yakalis is a freelance writer living and working in Brooklyn, New York, with two cats, one snake, and one very patient boyfriend. She writes about family, relationships, and oppressive retail culture. She can also be found on Twitter and Instagram.

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