100% Pure Cosmetics, or Makeup to Feel Like a Jungle Princess

Published in: Guest Post, Makeup, Product Reviews, Purity Cosmetics

100% Pure Cosmetics

100% Pure Cosmetics Fruit Pigmented Lip Glaze in Fig, Fruit Pigmented Blush, Fruit Pigmented Pomegranate Oil Anti Aging Lipstick in Poppy and Foxglove, and Healthy Flawless Skin Foundation Powders

100% Pure is an all-natural and cruelty-free cosmetic brand that’s also free of artificial colors, fragrances, synthetic chemical preservatives, and all other toxins. They were founded in Napa but are now based in Silicon Valley, so we’re basically neighbors (I live in Oakland).

100% Pure Cosmetics

100% Pure Cosmetics Lipstick in Poppy, Blush in Peach, Foundation Powder in Peach Bisque (as bronzer), Luminating Créme in Starlight, Black Tea Long Last Liquid Eye Liner, Punk Princess & Pretty Naked palettes

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick in Poppy ($28) is a bright classic red, very similar in color to Sephora’s Cream Lip Stain in Always Red. It makes me feel like I’m a jungle princess who makes her own lipstick from local berries.


I haven’t used it with a liner but have had zero signs of feathering. I don’t remember the last time I wore a lipstick that wasn’t matte, but I’ve been reaching for this one day in and day out because it smells absolutely divine and makes my lips look full. The formula is also moisturizing and fades evenly throughout the day. What more could you ask for?

Honorable mentions: Foxglove ($28) and Fig ($25). Foxglove is a good my-lips-but-better shade, and Fig is a mauve. The formula is consistent across every shade I’ve tried, and each color looks just as lovely as a stain and opaque color.

Big fan, big fan.

100% Pure Cosmetics

Using the Black Tea Long Last Liquid Eye Liner ($28) brings me great satisfaction. Not only is the packaging shiny and eye-catching, but the product itself is really exceptional. It’s pretty pigmented but did benefit from two coats on my eyelids. The pigment comes from crushed black tea leaves, how cool is that? Plus, it doesn’t make my eyes water and smells so wonderful (like tea). It’s marketed as water resistant, but I have a really hard time scrubbing swatches of it off of my arm. The staying power is incredible.

Honorable mention: Maracuja Mascara in Black Tea ($25). The mascara smells just like the eyeliner and doesn’t make my eyes water. I typically go for volumizing formulas over lengthening ones, so while this is a great lengthening mascara, I wouldn’t use it unless I was going to put on some falsies. If you have sensitive eyes and love lengthening mascaras, definitely give this one a go.

Luminating Créme in Starlight ($21) is a cream highlighter with a doe-foot applicator. The shade is a versatile white gold that creates a natural (but buildable) glow. I’ve been enjoying wearing it on its own and setting it with something like Lunch Money by Colourpop. On its own, it lasts on my skin all day long.

100% Pure Cosmetics

Fruit Pigmented Blush in Peach ($35) is a peachy shade that leans terracotta. The formula is silky smooth, blendable, and very pigmented. This shade is a staple, versatile shade that’s great for a healthy flush across a variety of skin tones. It lasts all day on my normal/combination skin, and the tin is totally adorable. A+.

Honorable mention: Healthy Flawless Skin Foundation Powder in Peach Bisque ($38). I’ve been using Peach Bisque as a bronzer, and it works wonderfully for that with my skin tone. The formula is consistent with the blush, and it lasts all day on me. Here’s my gripe: if you had a couple shades of this foundation powder in your makeup routine, it would be difficult to tell them apart quickly. While the tins look gorgeous, they’re impractical in my routine.

100% Pure Cosmetics

Top: Punk Princess and Mermaid; Bottom: Pretty Naked and Sex Kitten

The Fruit Pigmented Palettes: Pretty Naked ($45), Punk Princess ($48), Mermaid ($48), and Sex Kitten ($48). Compared to how much I love the lipsticks, liquid liner and cream highlighter, the palettes underwhelm me. The packaging is a-d-o-r-a-b-l-e, right down to the names of each shade, and every palette (except Pretty Naked) has a highlight, blush, and three shadows. Pretty Naked, on the other hand, has an illuminating blush and four shadows.

100% Pure Cosmetics

100% Pure Cosmetics Lip Glaze in Fig, Foundation Powder in Peach Bisque (as bronzer), Luminating Créme in Starlight, and the Sex Kitten & Pretty Naked palettes

I had a hard time making a solid look with one palette. Pretty Naked is the only palette with matte shades, and it has two. These shadows definitely require a primer and a good packing brush if you want to get the best color payoff, and I really had to pack color on to achieve a look I was happy with.


The highlight shades don’t really do it for me, either. While they cast a nice glow, I can see the powder on my skin from a distance. That’s alright though because the cream version exists.

Yay, Starlight!

The top performing products I’ve tried from 100% Pure are things that make sense in my mind to be pigmented with fruit, like the lipsticks and blush. The eyeliner and mascara are also very pigmented and smell just like what they’re made from, and the luminzer is obviously made from fairy dust.

What do you think about fruit pigmented makeup? Would you rock one of these items here?

Nicole Fraser-Herron

Nicole was born a red-headed fairy child and nothing has changed. Ditching the mountains tucked away in East L.A. for the mountains in Oakland, she became a photographer with a flair for too much glitter. You can check out her work and follow her adventures on her website and @elephantinfantry on Instagram.


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So far, 19 people have commented on this article. How cool is that?

  1. Christine says:

    Ah, thank you for reviewing some 100% Pure products. I’ve been curious & would like to try; I’m moving to an environment that makes me not want (or need) to wear full-coverage anything. The blush, liquid highlighter & lipsticks seem to be good for such an environment. They look great on you!

  2. Kwmechelle says:

    Bright red Poppy has my name written all over it. And methinks any day would be a great day to be a jungle princess! As an added bonus: makeup that looks good AND smells good enough to eat? Win-win. Great photos, btw 🙂

    • Thank you! You know, I bet you could eat them if you really wanted to. Their lip products kind of remind me of chapsticks and glosses I had when I was a kid but like, a million times more sophisticated. They’re so yummy!

  3. Indya says:

    Very pretty! That eyeliner gives me satisfaction, also 🙂
    Indya recently posted … A Festival for Dionysus

  4. A fruit pigmented lipstick that looks like Always Red, is moisturizing and doesn’t feather?! YES, PLEASE!!!
    Carolina Braina recently posted … My Makeup Bag Staples – For When Experimenting Is Not an Option

  5. Sakura says:

    I would love to try that Black Tea eyeliner! I love natural, cruelty free skin products. Thanks for the review!

  6. Erin says:

    I love the sound of the lipsticks! Unfortunately Maracuja tends to give me pimples! I’d hate to get s sty or something.
    Erin recently posted … Urban Decay Gwen Stefani Firebird Lipstick

  7. sarahc says:

    omg your white shirt with the black cats and black shirt with white cats! Where did you get them????

  8. I don’t think I’ve ever heard of this brand… so thanks for sharing! And this is totally unrelated but… I love your style! 🙂

  9. Fran says:

    This lipstick looks gorgeous on you, Nicole! (especially Poppy) These kinds of companies/collections/promotional efforts leave me a bit confused, though… are we really supposed to believe that the other makeup we buy is full of toxins that are poisoning us?

  10. Chris25 says:

    A natural and cruelty free brand with great quality products? You’ve got my attention!
    Chris25 recently posted … Review: Chagrin Valley Aloe Aloe Aloe Soap

  11. Wow, that lipstick! And I am a big tea lover, so just for this reason one of the tea products intrigues me.
    LindaLibraLoca recently posted … Omorovicza Deep Cleansing Mask – Swimming in the Dead Sea

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