100% Pure is an all-natural and cruelty-free cosmetic brand that’s also free of artificial colors, fragrances, synthetic chemical preservatives, and all other toxins. They were founded in Napa but are now based in Silicon Valley, so we’re basically neighbors (I live in Oakland).
Fruit Pigmented Pomegranate Oil Anti Aging Lipstick in Poppy ($28) is a bright classic red, very similar in color to Sephora’s Cream Lip Stain in Always Red. It makes me feel like I’m a jungle princess who makes her own lipstick from local berries.
I haven’t used it with a liner but have had zero signs of feathering. I don’t remember the last time I wore a lipstick that wasn’t matte, but I’ve been reaching for this one day in and day out because it smells absolutely divine and makes my lips look full. The formula is also moisturizing and fades evenly throughout the day. What more could you ask for?
Honorable mentions: Foxglove ($28) and Fig ($25). Foxglove is a good my-lips-but-better shade, and Fig is a mauve. The formula is consistent across every shade I’ve tried, and each color looks just as lovely as a stain and opaque color.
Big fan, big fan.
Using the Black Tea Long Last Liquid Eye Liner ($28) brings me great satisfaction. Not only is the packaging shiny and eye-catching, but the product itself is really exceptional. It’s pretty pigmented but did benefit from two coats on my eyelids. The pigment comes from crushed black tea leaves, how cool is that? Plus, it doesn’t make my eyes water and smells so wonderful (like tea). It’s marketed as water resistant, but I have a really hard time scrubbing swatches of it off of my arm. The staying power is incredible.
Honorable mention: Maracuja Mascara in Black Tea ($25). The mascara smells just like the eyeliner and doesn’t make my eyes water. I typically go for volumizing formulas over lengthening ones, so while this is a great lengthening mascara, I wouldn’t use it unless I was going to put on some falsies. If you have sensitive eyes and love lengthening mascaras, definitely give this one a go.
Luminating Créme in Starlight ($21) is a cream highlighter with a doe-foot applicator. The shade is a versatile white gold that creates a natural (but buildable) glow. I’ve been enjoying wearing it on its own and setting it with something like Lunch Money by Colourpop. On its own, it lasts on my skin all day long.
Fruit Pigmented Blush in Peach ($35) is a peachy shade that leans terracotta. The formula is silky smooth, blendable, and very pigmented. This shade is a staple, versatile shade that’s great for a healthy flush across a variety of skin tones. It lasts all day on my normal/combination skin, and the tin is totally adorable. A+.
Honorable mention: Healthy Flawless Skin Foundation Powder in Peach Bisque ($38). I’ve been using Peach Bisque as a bronzer, and it works wonderfully for that with my skin tone. The formula is consistent with the blush, and it lasts all day on me. Here’s my gripe: if you had a couple shades of this foundation powder in your makeup routine, it would be difficult to tell them apart quickly. While the tins look gorgeous, they’re impractical in my routine.
The Fruit Pigmented Palettes: Pretty Naked ($45), Punk Princess ($48), Mermaid ($48), and Sex Kitten ($48). Compared to how much I love the lipsticks, liquid liner and cream highlighter, the palettes underwhelm me. The packaging is a-d-o-r-a-b-l-e, right down to the names of each shade, and every palette (except Pretty Naked) has a highlight, blush, and three shadows. Pretty Naked, on the other hand, has an illuminating blush and four shadows.
I had a hard time making a solid look with one palette. Pretty Naked is the only palette with matte shades, and it has two. These shadows definitely require a primer and a good packing brush if you want to get the best color payoff, and I really had to pack color on to achieve a look I was happy with.
The highlight shades don’t really do it for me, either. While they cast a nice glow, I can see the powder on my skin from a distance. That’s alright though because the cream version exists.
The top performing products I’ve tried from 100% Pure are things that make sense in my mind to be pigmented with fruit, like the lipsticks and blush. The eyeliner and mascara are also very pigmented and smell just like what they’re made from, and the luminzer is obviously made from fairy dust.
What do you think about fruit pigmented makeup? Would you rock one of these items here?