Remember when the first baked eyeshadows emerged hot and fresh out the beauty ovens way, way back in 2008? The big department store lines were popping them out faster than you can say, “I’ll take two red velvet cupcakes with extra frosting on the side.”
Three years later, the trend lives on! Budget versions of these sturdy baked beauties, which tend to resist water a little better than traditional shadows, have now made their way into drugstore makeup aisles.
And some of them work just as well as their pricier department store cousins. Take Milani’s Marbleized Baked Eyeshadows ($7.49 each), for instance.
Milani Marbleized Baked Eyeshadow in Mix It Up
New for spring, these six pretty pans, which Milani baked on Italian terracotta tiles (fancy!), steal a page out of MAC’s book. Like the more expensive MAC Mineralize Eyeshadows ($19.50 vs. $7.49 for these), they’re infused with multiple powder shades, except that here, in Milani’s Marble line, the colors are stirred together (and not kept apart like in a duo).
They can be applied wet or dry, but in either case, I like to use an eyeshadow brush with a compact head and firm bristles to minimize shadow fallout.
And fallout does seem to be a minor concern with these. When I wear Mix It Up, a silvery black with teal glitter, I detect a light dusting of renegade shadow at the corners of my eyes and beneath my lower lash line, but it’s nothing compared to some baked shadows that leave freight trains of shimmer all over my clothes and cheeks.
I feel like they aren’t the easiest shadows to blend, especially around the edges, but the fact they last all day long without creasing offsets the issue for me.
Even though these cost less than $10 each, Milani wasn’t stingy with the pigment. The Milani Baked Eyeshadows deposit loads of color, probably enough for most hard core makeup enthusiasts, and two layers applied with a MAC 217 produces a sooty smokey look worthy of sky-high sexy heels and a tight black dress.
Swatches of Mix It Up applied dry (left) and wet (right)
New to baked eyeshadows? Try these tips to improve your results.
- Use a flat, firm shadow brush with a small brush head. I like the MAC 239 Eye Shader Brush ($25) when applying shadows that deposit some fallout, like many baked eyeshadows do. When fallout’s a concern, I get better results with brushes like the 239 than I get with fluffy brushes like the MAC 217 ($27), which distribute shadow over a wider area.
- Press to apply. This applies to other shadows as well, but with my firm eyeshadow brush, I use a gentle pressing motion (as opposed to a windshield wiper motion or small circles) to pack the shadow onto my eyelids.
- Start with a creamy base. A wet, creamy product will give powder shadows, including baked ones, something to adhere to, and I get better results with them than I do with non-creamy primers.
At $7.49 each, these are well worth the price. I can’t wait to check out the lighter colors like Drench in Gold (a shimmery gold) and Fusion (a purple, gold, brown and pink). They should look really pretty paired with fun pink or coral lips.
PRICE: $7.49 each
AVAILABILITY: Available now at large drugstores and also online
MAKEUP AND BEAUTY BLOG RATING: B+
If you believe in love, sing!
The other day on the treadmill my iPod randomly brought up Rhythm Nation, and I’ve been on a Janet kick ever since.
My BFF Jen and I were huge Janet fans back in the day. I’ll never forget going to see her in concert and losing my voice from singing and screaming like a fool the entire time.
Remember Love Will Never Do (Without You)? It’s so my jam today. The video was directed by photographer Herb Ritts. I love the imagery of the desert…and the half naked hotties (Antonio Sabato Jr. and Dimon Hounsou) prancing around, LOL!
Your friendly neighborhood beauty addict,