What Sets Tarte emphasEYES Apart from Other Shadows and Liners?

Published in: Makeup, Product Reviews

tarte emphaseyes review swatches photos

Rise and shine, morning glory. πŸ™‚ Can we talk about clay? — as in Amazonian white clay (not Aiken)? Tarte’s new emphasEyes Shadow/Liners ($22), an entirely new product line released for summer, come in five shades — black, brown, indigo, plum and bronze — each made with something Tarte refers to as micronized Amazonian white clay.


Tarte claims it works wonders by moisturizing the skin while improving elasticity (among other things).

I just started wearing the Indigo one. It’s a deep shimmery blue with a rich, creamy texture (kinda reminds me of my beloved Benefit Creaseless Creams).

tarte emphaseyes review swatches photos box brush

tarte emphaseyes review swatches photos closed

tarte emphaseyes review swatches photos closeup

tarte emphaseyes review swatches photos indigo swatch
Indigo on NC35 skin

Indigo on NW20 skin

tarte emphaseyes review swatches photos look 1

tarte emphaseyes review swatches photos look 2

tarte emphaseyes review swatches photos look 3

tarte emphaseyes review swatches photos ingredients


So far I’ve only used Indigo as a liner, and in that respect I’m on the fence. It takes at least three layers to build it into a solid line of color. As for how well it resists water, I’d call it okay (it starts to smudge a bit after only a few hours). That is to say, I wouldn’t use it to go deep sea diving. Who knows — maybe I got a wonky pot…

LOVE lovethe color, but for $22 I wish it lasted longer. Makeup and Beauty Blog Rating: B

Happy hump day, girl. πŸ™‚ What do ya got on your plate today?

Your friendly neighborhood beauty addict,



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So far, 40 people have commented on this article. How cool is that?

  1. lexi says:

    Hmm…if it took 3 layers for a solid color I may pass. I hate having to build up color especially it I’m trying to use the product as an eyeliner.

    Well this is my Monday. I took an extended weekend vacation. Today has been pretty mellow -It’s not as bad as I thought.

  2. Martha says:

    The packing and color are so pretty, too bad it doesn’t last longer.
    .-= Martha’s last blog post… Exhibit A FOTD =-.

  3. Karen B says:

    Really pretty, pity of the having to build up colour and the fact that it doesn’t last really long.

    Today was a good day. Last day at work. But then it turned a bit for the worse: my week of shakespeare course at East 15 has been cancelled. I’m so disappointed. I still have the Stage Combat course the week after but still, I really – really – wanted to do the shakespeare one. I’m trying to find another Shakespeare course at another school but the chance at that is slim…
    .-= Karen B’s last blog post… Ruche- Summer Lookbook 2010 =-.

    • Karen says:

      Hi Karen B,

      Stage Combat seems like it would be a LOT of fun. That’s fight choreo, right? Will you be doing weapons?

      • Karen B says:

        Yes, it is fight choreo. There will be weapons, fencing and hand to hand combat. And at the end of the week we’ll get a test to get our Foundation Certificat from the British Association of Dramatic Combat. Awesome huh?

        And I might have found another Shakespeare course but at Central St Martins so fingers crossed that that one works out.
        .-= Karen B’s last blog post… Ruche- Summer Lookbook 2010 =-.

  4. Gorgeous colors but I prefer more opaque products, especially ones that last! I am really into the MUFE aqua creams right now…have you tried those?
    .-= Kajal Couture’s last blog post… IMATS 2010 – Part 1 =-.

  5. Nina says:

    Tarte makes some awesome stuff … I like the color on that one but I dont know if im too hot about having to layer it on… πŸ™‚

    • Karen says:

      Hi Nina,

      The product gets a LOT of great reviews on Sephora, so it might be worth trying next time you’re there. I may have gotten a bad pot!

      • Nina says:

        Makes sense… I might go to Sephora on Friday to find a new foundation …. for some reason my MAC Studio Fix is oxidizing on me. Ill try to see if I can play w/ it then! πŸ™‚

      • Karen says:

        Oh cool. What foundation are you thinking about trying?

        • Nina says:

          No idea really … I was going to wander around the store, swatch and maybe ask for 2 to 3 samples that I can try out.

          What do you suggest I should check out? Im anywhere between NC30-37 depending on the time of the year… πŸ™‚

  6. Kayann says:

    I love the color…but I’m afraid of color too!! πŸ™ And I love Tarte and the brush! MULTI-TASKING!
    I’m supposed to be working but right now I’m “working”! haha! πŸ˜€

  7. lily says:

    bummer πŸ™ the color looks gorgeous~ and I love Tarte packaging!!
    .-= lily’s last blog post… If A Picture Was Worth a Thousand Words =-.

  8. Suji says:

    “as in Amazonian white clay (not Aiken)”

    haha, I enjoyed that line πŸ™‚

    the swatches look so vivid and bright, lovely!

  9. Celine says:

    I think they’re safe for deep sea diving if you wear goggles πŸ˜€

    Have you tried these with the trusty Sonia Kashuk liner brush?

    • Karen says:

      Hi Celine,

      Ha ha re the deep sea diving! πŸ™‚

      I haven’t tried it yet with my SK brush; I used it with the included liner brush, which was okay.

  10. Amanda says:

    oh, bummer it’s not working for you. I actually have the bronze one and I LOVE it! don’t feel like I have to layer it on and I haven’t noticed it smearing any faster than my other gel iners. I’m pretty impressed with it so far and would recommend them to anyone who is interested.

    • Karen says:

      Hi Amanda,

      That’s good to know! This products gets raves from a lot of women, so I’m betting it will work great for some MBB readers. I just wish it lasted longer on me so I’d have the excuse to stock up on the other shades. πŸ™‚

    • Nora says:

      I agree. I bought the Bronze and it’s utter perfection for me. The brush is worth raving about, too. It’s not unmoveable, but no gel liners are for me. They’ll smear in the corners. This lasts just as well as any others I’ve tried. I’m hooked!

  11. Jessica says:

    That swatch up there is lovely and I love reading your blog.

    I have a question though, my mom is in her 50s and applies liquid liner to her eyes everyday; it looks really harsh on her beautiful eyes and it emphasizes her wrinkles, I wish I could tell her this but I don’t know how. There are so many days that I want to do a makeover on her to show her how to use black eyeshadow for a softer effect, but I don’t know what to do, can you or anyone else help me?


    • Karen says:

      Hi Jess,

      It’s hard to take criticism from our loved ones, so it might not be the best idea to come right out and tell her what you think.

      Maybe set up a fun girls day with her — take her to lunch, and then maybe rent a few fun movies and do an at-home mani/pedi with her and a makeup makeover. While you do her eyes explain what the benefits are of doing softer liner. When you’re done, compliment her on how good it looks. I bet she’d love spending the time with you!

      • Nina says:

        Agree with Karen’s suggestion about the fun girls day. My sister is in her 50s too and was stuck in the 70s as far as her make up was concerned.

        When she started noticing my eyeliner (UD 24×7) and how it lasted all day (and well into the night sometimes), I told her I found it at Sephora and maybe we should go. When we got there, we prowled the aisles and then I turned her over to an SA who had awesome suggestions for her, including the UD 24×7 and a peach blush. She now looks mroe modern (and her eyebrows dont look scawyyy anymore!) …

        If its fun, it wont hurt! πŸ˜‰

  12. gio says:

    That color is gorgeous! It’s a shame you have to layer it on though.

  13. Alex says:

    I figured this wouldn’t be any better than their mechanical emphasEYES liner. That one wouldn’t stay on at all!

  14. Kate & Zena says:

    I so wanted this color until I saw it takes three layers to build up color. Have you tried L’Oreal Paris’s HiP eyeliner in Midnight Blue? It’s pretty darn close to that color and about $10 cheaper.

    The only things on my plate is walking Zena, giving Zena her Heartguard and Frontline and probably a nap. I woke up with a vicious headache!

  15. Trisha says:

    Normally I’m leery about stuff like this, but that color is amazing. It didn’t look good in the packaging, but it looked great on both skin types.
    .-= Trisha’s last blog post… Urban Decay Fall 2010 Collection- Vegan Palette =-.

  16. Lindsay says:

    What a gorgeous blue! Sucky about the multiple layers but it’s soooo pretty!
    .-= Lindsay’s last blog post… Urban Decay Naked Palette- Good thing it sold out already =-.

  17. Melissa says:

    That is a beautiful blue color! I may get it, if only to use as a cream shadow. Too bad it takes so many layers to get a solid line. I will probably see if I can find it at Sephora to test.
    .-= Melissa’s last blog post… Old Spice- Swan dive into the best night of your life =-.

  18. Madelynn says:

    Very lovely reflects.

  19. It looks so wonderful! Love Indigo color <3
    I woudn't use it as an eyeshadow, only as an eyeliner.
    Γ…Β½And could you please tell me – who is NW20 on your photos? I'm curious πŸ˜€
    .-= Beauty addict's last blog post… Blushes- my favorites- =-.

  20. jess says:

    looks gorgeous…hope it wears well as an eyeshadow.

  21. jess says:


    This color looks pretty, I’ve been wanting to check these out. Hope they work well as shadows.

  22. kali says:

    Thanks for the review! I was wondering how good the brush was? I’ve been thinking about buying the set just for the brush since the brush sold individually is about the same price.
    .-= kali’s last blog post… June 2010 Favorites- New Hello Kitty Ring- -amp Twilight- =-.

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