Urban Decay’s New and Improved Big Fatty Mascara

Published in: Eyes, Makeup, Product Reviews, Urban Decay

urban decay big fatty mascara

Contrary to the rumors circulating in the kitty modeling world, the new Urban Decay Big Fatty Mascara ($20) was NOT named after Tabs. πŸ™‚


Although I can see why some would believe that to be true…

“I’m too husky for this box.”

If the Big Fatty Mascara name rings a bell, you’ve probably seen it before. It’s been a part of the Urban Decay line for years (in the psychedelic red and yellow tube). UD just revamped it and gave it a new outfit.

BFM promises a bit of everything — volume, length, definition, curl hold and jet-black color in a lightweight formula.

Urban Decay also traded the original Big FattyÒ€ℒs over-sized Diorshow-esque bristle brush for a minimalist approach. The sleek new brush head is designed to fan out lashes.

urban decay big fatty mascara brush

And those little nubs really get in there! When I used this today, my fringe looked s u p e r s t r e t c h e d out.

By the way, if you love the original Big Fatty, you still have time to stockpile. It’s still available on urbandecay.com.

I never gave the original Big Fatty a try, but I like what I’ve seen from this new version so far, especially the thickness I get from it at the base of my lashes.

urban decay big fatty mascara before and after
Before (top pic) and after two coats of Big Fatty Mascara (bottom pic)

This BFM has potential, and I plan to keep it on standby. I wish it lengthened my lashes and held the curl from my lash curler a little better, areas where I think my combo with Cannonball and Buxom has it beat, but Big Fatty should do just fine when I want to wear lashes a few notches up from natural.

PRICE: $20
AVAILABILITY: Coming soon to Sephora, Ulta and select Macy’s stores

WARNING: Three Twins Lemon Cookie Ice Cream is dangerously good

Okay, new food obsession. πŸ™‚ I picked up a pint of Three Twins Lemon Cookie Ice Cream from Whole Foods the other day expecting it to last longer than two days.

TWO DAYS! That’s how long it took me to finish.


Oh…it tastes like ice creamy Girl Scout Savannah Smiles cookies. Yum.

I don’t know if it’s just a Bay Area thing (I hope not!) because Three Twins does have a couple of ice cream shops in the area.

Anywho, enough about cold things. It’s the first day of spring! I hope you had a lovely Tuesday.

Your friendly neighborhood beauty addict,



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So far, 37 people have commented on this article. How cool is that?

  1. Stephanie says:

    LOVE LOVE Lengtheninc Mascara! Tabs is so cute!

  2. Adrienne says:

    I’m a little sad they ditched the psychedelic packaging, it just worked so well with the tongue in cheek name πŸ™‚
    However I do like the results I see and the fanned out lashes idea, as well as the easy to maneuver brush. I don’t need lengthening, my lashes are long enough that they hit right below my oily browbone, which dissolves any and all mascaras leaving black smudges, stupid oil!
    I’m always keeping an eye out for new mascaras, I may have to splurge on this (with my Macy’s discount of course lol) It’d be my first non drugstore mascara purchase!

    Lemon cookies are yummy! I like to think of them as the “healthier cookie” lol, because they’re not coated or chock full of chocolate, which is usually what I’m drawn towards.

    • Karen says:

      You’re so lucky to have long lashes! I would love to have mine hit my brow bone, le sigh. πŸ™‚

      BTW, I tried the Lancome Liner Design yesterday. Have you worn it yet? Do you like it?

      • Adrienne says:

        Yay! How did you like it? Have you seen the teal one, so pretty! Ive actually (despite my love of color) only tried the black, but I really like it! I used a different brush that we have hanging around though, but I found it applied easily and opaque. I keep meaning to try the other colors, but my cosmetics manager has a sharp eye for people playing with makeup lol πŸ˜›

        I’m also very curious to try the grey as a smokey eye base!

  3. Melissa says:

    Hi Karen,

    How is it different to benefit’s They’re Real? Thanks

  4. Chris25 says:

    I remember trying Black Cherry mascara years ago, and liking it. I’ll try to grab some on their website.

    Okay, why did you have to tell me about an ice cream sold at my second fave supermarket? You know I am a weak person, Karen. πŸ˜›

  5. Haha, I’m sure Tabs didn’t appreciate your joke (but really, all cats have this wrong idea about themselves. They always think they’re super tiny and can fit in any box. Guess what? That is so not the case)!

    This one is great! If a mascara holds curl then it’s my thing. I’ve always wanted to try Cannonball after seeing it here, but this one looks even better (but no, I never want my lashes to look natural. For me personally natural means nonexistent fluff, and it’s not fab)!
    Sunny @ Mostly Sunny recently posted … Review: The Brush Guard (Guards Your Brushes!)

  6. Katie says:

    Surely you jest! Tabs is so svelte! Same as my cats. That isn’t a belly, it’s just storage!

  7. Ines says:

    Best ice cream flavor at Whole Foods is the Snoqualmie French Lavender!

  8. Vanessa says:

    Am I the only one who actually like their over-sized bristle brush?

  9. Phyrra says:

    It looks pretty nice πŸ™‚ I still do adore Cannonball πŸ™‚
    Phyrra recently posted … Ricky’s NYC Sale

  10. Louise says:

    Aww poor Tabs! That picture actually made me Lol πŸ™‚

    I can’t help but think the new brush looks an awful lot like the Benefit They’re Real mascara brush… I wonder how these two compare

  11. Crystal says:

    Too husky? Tabs is just too sexy! The revamped mascara looks good. I like the name:)
    Crystal recently posted … Products I Use Everyday

  12. Fieran says:

    I like the mascara wand πŸ™‚

    Btw, this cake recipe reminded me of you: http://www.yumsugar.com/Nutella-Pound-Cake-Recipe-21663219

  13. Yelena says:

    “i’m too husky for this box” – hilarious! haha

  14. Chelsea says:

    Tabs is such a good kitty model! My skinny kitty Jiji dreams of having a figure like Tabs, though I like to encourage body positivity in all sizes of kittycat.

  15. Kim says:

    Oh, how did I know that Tabs was going to somehow be connected to this name? I’m glad he has thick skin over that husky frame. HAHA!

    The mascara looks like it does give you some nice volume at the base. That’s always the highest priority for me. πŸ™‚

  16. Nina says:

    lemon icecream, you say? i am in, i reply! i have to check this out.

    and my allergies dictated that i give up mascara for a while, lest i look like a raccoon. πŸ™‚

  17. Teri says:

    The mascara really defines your lashes in a very natural way. Gotta love cats and boxes btw! They are more excited about them than any fancy toy!
    Teri recently posted … OPI Ink

  18. Sophie says:

    In Tabs’ defense, he is NOT a ‘big fatty.’ He is big-boned and very muscular. This is per my huge Maine Coon, Taz (aka Moose). I looove big cats! They aren’t delicate, so it’s hard to break them πŸ˜‰ Also, the mascara looks great on you, Karen!

  19. Wow – those are some pretty great results! Definitely seems to add some thickness and even some length.
    Gotta Get Gorgeous recently posted … Burt’s Bees Natural Skin Solutions for Sensitive Skin Review

  20. Brooke says:

    I’m loving the new BFM, it doesn’t dry out as fast as the old one because of the new brush head. Does anyone else have a super struggle getting it off at the end of the day though? I’m using a seperate eye makeup remover, then Purity and it still takes a few rounds to get off! LOL

  21. Lexi says:

    Is there a mascara thats similar that is waterproof? If not, what waterproof mascara would you recommend? Im in love with Big Fatty mascara & their new formula doesn’t have a waterproof version ):

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