FREEDOM! I will forever remember July 12, 2010 as the day my inner drag queen liberated herself from a life of frumpy fringe and entered the world of big, bad falsies.
Before Urban Decay’s Urban Lash line ($16 each; 18 to choose from), it took me FOREVER to put on a pair of fake lashes (okay, more like 20 minutes).
Thanks to the new line, which just launched for fall, falsies are officially less of my makeup Achilles’ heel.
Two of the three I played around with — Tease and Little Wing — took less than two minutes each to apply, while Babydoll took me about five. Maybe it’s due to the quick-drying non-latex adhesive they come with or the ultra-thin base that holds the individual lashes in place (feels so comfy on my eyes), but these sure are easy to affix.
The company says each pair can be worn up to three times (or maybe more) if they’re cleaned between uses… I gently take a makeup wipe to ’em when I’m done.
Who knew false lashes could be this easy? If you’ve had trubs applying falsies in the past, you might want to give these a try. I’m clumsy as all heck, and if I can use these, so can you. 🙂
My only wish? — for UD to chop a few cherries off the price. Available at Sephora stores and online at urbandecay.com. Makeup and Beauty Blog Rating: A
Your friendly neighborhood beauty addict,