Dear Too Faced Shadow Insurance ($17),
How I dig thee. Your priming powers imbue eyeshadows with hours of extra staying power, and you’re easy to apply, never settling into fine lines. I’m crushing on you hard…
Primed to Party
If you’re new to makeup, you might be thinking, “Uh, what’s an eye primer?”
Fair enough. Eyeshadow primers create a smooth layer on top of your skin to which powder and cream shadows can better affix themselves. It translates into longer-lasting eyeshadow.
There are lots of different eye primers on the market. Urban Decay Potion Primer is one of the more (in)famous ones. Much loved by many, Urban Decay Potion Primer doesn’t really do it for me. Yes, it makes eyeshadow last longer, but I find it also makes colors more difficult to blend. I end up with (long-lasting) harsh lines at the edges of the colors on my lids. Note to file: this is not cute.
Too Faced says that Shadow Insurance’s silicone-based formula smooths lines while intensifying shadow colors, and it does so without making shadows more difficult to blend.
I put it to the test.
For one week I used Shadow Insurance beneath Clinique, Dior and MAC eyeshadows and had much better luck with it than I had with Urban Decay’s primer. I had no problem blending eyeshadows layered on top of Shadow Insurance.
I’d kept my trusty MAC 217 ready just in case I needed it to blend away any harsh lines, but I never did. Shadow Insurance did exactly what a good shadow primer should do, keeping my eyeshadows from settling into the fine lines on my lids and ensuring that my shadow stayed strong, all day long (even through workouts at the gym). I must say, WOOT!
Product: Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer
Use: As a base for powder or cream eyeshadow
Makeup and Beauty Blog Rating: B
Shadow Insurance’s lightly tinted gel texture was also a lot easier to work with than Urban Decay’s cream-to-powder formula. UDPP had a tendency to apply unevenly and would cake on my lids.
Although I dig Shadow Insurance, I’m not sure about Too Faced’s claim that it intensifies color. Unlike MAC’s Cream Color Base in Pearl, which dramatically improves the vibrancy of colors, Shadow Insurance didn’t produce a significant color difference at all.
Snag Too Faced Shadow Insurance at your nearest Sephora store or shop online.
Happy Thursday, ladies! I woke up with this Mary J. Blige song playing in my head. Does that ever happen to you?
We’re just hours away from another Friday. I can’t wait! What’s that song about living for the weekend?
Your friendly neighborhood beauty addict,