Shorty Schwing My Way: theBalm’s Schwing Black Liquid Eyeliner Loves Ladies Who Pine for Precise Lines

Published in: Eyes, Makeup, Product Reviews, theBalm

theBalm Schwing Black Liquid Eyeliner (4)

Wearing theBalm Schwing Black Liquid Eyeliner ($17) on my upper lash lines

Winged eyeliner: making my life harder since the dawn of time.

Seriously, though, why does winged liner, particularly winged liquid liner, make me want to scream into a pillow?


The worst is that moment when the teeny wing you wanted — just a small kitten flick — suddenly morphs into a huge, oversized bat wing that reaches all the way up to your temples, and you have no control over the situation whatsoever.

It’s as if the universe invented winged liner primarily to mock us.

Well, universe, screw you and your plans for makeup mayhem, ’cause I just started using theBalm’s Schwing Black Liquid Eyeliner ($17), and I am no longer clutching my chair and rocking back and forth. 🙂

theBalm Schwing Black Liquid Eyeliner (3)

LOL, the box! This is kind of what it’s like to hang out with my friends Jen and Cindy.

You might think that a look with thin liquid liner and a tiny kitten flick would be easy, seeing as how you’re not using a ton of product, but oh! — those skinny lines and tiny wings are like the makeup equivalent of open heart surgery. They’re just hard, man.

But Schwing is all about control. The felt tip draws skinny matte black lines with the precision of a fine-tipped calligraphy pen. Hugging lash lines is easy.

theBalm Schwing Black Liquid Eyeliner (2)

theBalm Schwing Black Liquid Eyeliner ($17)

And there’s no drama when it’s time to kitten flick, either. I’ll be going along, doop-da-doo, drawing my skinny little line, and then, when I get to the end, I just lightly touch the edge of my eye with the tip at my desired angle. Meow! — there it is. All flicked out.

Sometimes I do have to make a tiny correction with a Q-tip and some eye cream, but that’s not as annoying as having to completely redraw the whole thing.

Several times over the past few weeks I’ve sat in front of the mirror after I’ve used Schwing, with my jaw literally hanging open, and me thinking, “Why was that so easy?” Is karma finally rewarding me for carrying around cat treats and feeding the hungry strays that cross my path? I dunno…

But I do know that Schwing has been making my liner life a hell of a lot easier.

theBalm Schwing Black Liquid Eyeliner (1)

Also wearing MAC Pro Longwear Lip Pencil in Trust in Red and MAC Matte Lipstick in La Vie En Rouge on my lips…

The formula dries almost immediately, so you don’t have to deal with any annoying transferring into the crease. In the time it takes for a cute stranger to wink at you, it sets, and stays for up to 12 hours.


Later, at removal time, you won’t need a sledgehammer…but let’s just say that one would probably come in handy.

If you’re looking for a black matte liquid liner for flawlessly executed flicks and a wear time like WHOA, consider Schwing. It’s currently wooing all the ladies at theBalm counters and online.

PRICE: $17
AVAILABILITY: Available now at theBalm counters and online

Your friendly neighborhood beauty addict,


P.S. Mockingjay at 4:50 in Novato!!! Who’s with me? 🙂


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So far, 15 people have commented on this article. How cool is that?

  1. Agata says:

    I don’t know what you’re talking about Karen cause you’re winged liners skills are top notch! The whole makeup look is so pretty but I love the lips the most.

    Enjoy the movie! Everyone (ok, almost everyone) in my FB feed is talking about this movie!
    Agata recently posted … Discover New Blogs Liebster Award Tag

  2. Jenny says:

    Well. No joke. I was just looking at this TODAY, I had it in my hand, then I thought, “No. You don’t need it.” Silly Jenny, of course I needed it! This sounds awesome.
    Jenny recently posted … Liebster Award

  3. Amanda says:

    What is the eyeshadow you’re wearing? So pretty. I’ve never tried anything by The Balm. This liner could be a good start. I love a small cat flick, but I rarely do it during the work week because I’m afraid I’ll make such a mess!

  4. Laarni says:

    Affordable! Cute packaging too! *goes to my wishlist tab*
    Laarni recently posted … Eye Look: Lorac Nude The Skinny Eye Shadow Palette

  5. Indya says:

    Sho look good to me! Karen, I LOVE that you know this song! That liner looks nice and really black. Just how I like it!

  6. Lulle says:

    I just bought Schwing but haven’t tried it yet, I’m glad to know that you like it! Hopefully it will help me draw more precise lines, cause I’m a little desperate in the cat-eye department…
    Lulle recently posted … Osmoclean Osmopure micellar cleansing water by Institut Esthederm

  7. Ah, ein’ges liner, my arch nemesis.
    Never get it right, but try again every day.
    LindaLibraLoca recently posted … One Lovely Blog Award

  8. Sylvia says:

    AHH! I’ve actually been on the hunt for MATTE liquid eyeliners so the timing of this post is perfect.
    Sylvia recently posted … Beauty Instagrammers To Follow

  9. … crap. I’ve always I’m not a fan of TheBalm, mostly because of the packaging (which is a silly reason, I know) but I might have to change my mind now!
    Kiss & Make-up recently posted … Make-up look | Glossy red lips for Christmas with BE Creative Make Up

  10. Fancie says:

    I’ve always struggled to achieve a clean cat eye with liquid liner. Between the flimsy applicators and runny formula it was just too much trouble for me lol. I like that this one has a felt tip though. They’re usually easier to work with so I may check this out soon..
    Fancie recently posted … My Influenster Moda Vox Box is Finally Here!

  11. Erin says:

    Sounds good, I’ll have to investigate the tip
    Erin recently posted … Revlon Ultra HD Lip Lacquer in Pink Ruby Review

  12. Tatiana says:

    I’ve been looking for the liner that will help me with the perfect cat eye winged liner. Will have to find a Balm counter to try this one, especially since it’s a lot more affordable than the Tom Ford liner. Love the lipstick you’re wearing too. What shadows are you wearing with the winged liner look?

  13. Natalye says:

    I want this!
    Natalye recently posted … MAC: The Simpsons Collection Haul

  14. Kim says:

    Your wings always look great! Even when I do get it right, the cat eye is just not flattering on me. I think my eyes are just too droopy-lidded and asymmetrical. And, oh my, that was a depressing realization. HAHA!

  15. Your makeup always look flawless, Karen, including your eye makeup. But that looks like exactly what I need. I could never do a perfect application of my eyeliner, so I seldom do a winged one. lol
    Alyssa Melanie recently posted … Chanel Le Vernis Nail Colour 635 Expression

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