The L’Oreal Paris Studio Secrets Professional Eye Shadow Palettes: One Sweep to Rule Them All?

Published in: Drugstore Beauty Finds, Makeup, Product Reviews

Now here’s something I can honestly say I’ve never seen before: kidney bean-based beauty. Each of the eight new L’Oreal Paris Studio Secrets Professional The One Sweep Eye Shadow Palettes (say that five times fast!) comes with a kidney bean-shaped brush designed to grab its three coordinating shadows in one fell swoop.

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Team L’Oreal says that a single swipe of the contoured brush picks up the perfect amount of each color for your lid, crease and brow bone. Just slide the loaded brush horizontally across the area from the inner to the outer lid to distribute all three shades evenly, one atop the other, from lash line to brow bone.


Natural for All Eyes Palette on the left; Playful For Blue Eyes Palette on the right


Playful for Blue Eyes


Natural for All Eyes


Swatch of Playful for Blue Eyes on the top; Natural for All Eyes on the bottom

Yesterday when I gave the Playful for Blue Eyes and Natural for All Eyes Palettes ($10 each) a try I was admittedly skeptical of the brush. I mean, the whole concept has a gimmicky feel to it (a one-size-fits-all brush?), but you never know until you try, right?

Well, perhaps unsurprisingly, the shadows applied unevenly with the brush, with all three shades mixing together on my skin. A little time invested in perfecting the art of the kidney bean brush would probably help, but I doubt it would ever be able to compete with the versatile MAC 217.

I think it’s an interesting concept, and I give L’Oreal points for creativity, but it’s probably more of a gimmick than a practical tool.

PRICE: $10
AVAILABILITY: At select drugstores, Ulta and online
MAKEUP AND BEAUTY BLOG RATING: C+/B-

Your friendly neighborhood beauty addict,

Karen

P.S. Happy Thursday, young lady! :) I hope you’re having a wonderful day.

56 Comments

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  1. Heidi says:

    This concept seems really weird to me. Even if you didn’t have the problem of the colors running together, everyone’s eyelids are different sizes, shapes, and proportions, so there’s no guarantee the colors will end up where you need them.

  2. the first thing i did when i saw this product at walmart was laugh. what a gimmick!
    dani@callitbeauty recently posted … Valentines Day Deals From Sigma!

  3. Rads says:

    “A little time invested in perfecting the art of the kidney bean brush would probably help, but I doubt it would ever be able to compete with the versatile MAC 217.” :D :D No I don’t think it could compete with that :D :D Will definitely check these out the L’Oreal counter just to see the brush!
    Rads recently posted … Avon Glimmersticks Diamonds Eyeliner Swatch-Review

  4. Amber says:

    Reminds me of those creepy press-on eyeshadows at Sephora. Next: press-on lipstick!
    Amber recently posted … What would you do

  5. Landi says:

    I’m not about to put my MAC brushes out of commission!! I have hooded eyes and jut don’t see this working out for me.

  6. Rachael says:

    This is a beauty crime waitng to happen.

  7. Tally says:

    Comments on the brush are hilarious, but I also think it’s kind of funny that blue is a “playful” color for blue eyes!

  8. Sally says:

    The other HUGE potential problem I see with this is that it promotes non-blending…there are 3 different colors clearly on there, and if you just stuck that right on your eye, it would look like 3 blocks of color.

  9. Cassy says:

    I’m trying to place this item on the stupidity scale in my brain. I don’t know if it should come before or after those press-on eyeshadow sheets. It’s right there, though.
    Cassy recently posted … Game Day

  10. Sexy Sadie says:

    I think Natural could be an awesome blush.
    Sexy Sadie recently posted … Star Wars erotika

  11. Nina says:

    one of those reminds me of the NARS limited edition eyeshadow. i checked those out at CVS but passed. i have far too many eyeshadows!

  12. DalaLuz says:

    What a silly & utterly useless idea, just like those press-on make-up pads. I mean, if you can’t even apply your make-up in 3 non-blending strokes yourself… It’s just stupid, who honestly thinks the world is waiting for this?

  13. Tammy says:

    This is like those awful shadow strips. Even if you manage to get it on the eye, you still have to blend and everything. Otherwise, you’d look ridiculous with one color on top of the other (on top of the other).

  14. Tracy says:

    I laughed when I swa these at the drug store. I mean, who the heck did they make these for? And talk about frost overload on the blue one!
    Tracy recently posted … Lancome Magique Blush Vs Maybelline Dream Mousse Blush

  15. Meghan says:

    Yeah thats a little odd.. I mean really one swipe and it applies prefectly? lol But it was a great idea.. maybe if MAC were to get a hold of it and really make it work they could make ALOT of money!! Thanks Karen!
    Meghan recently posted … Clinique Milly Pretty in Prints

  16. Emma says:

    I think that they should take the gimmick even further and create brushes based on different beans, lima, black eyed peas etc… :-)

  17. kana says:

    I wonder if this is kind of like that “tattoo your eyelid” thing by hard candy. Have you seen those? its just eye shadow on strips of paper and you just throw it onto your eyes? (i’ve only seen the packaging). i saw this the othe day and thought it was a bit weird. I don’t know anyone who would layer up their eyeshadow like a rainbow! :p

  18. gio says:

    What a silly gimmick! I wish you could have perfectly applied makeup in just one swipe but even if you managed to place the colors evenly, you’d still have to blend… I just don’t get products like this..
    gio recently posted … Product Review- Clarins Gentle Eye Make-Up Remover Lotion

  19. Glosslizard says:

    I noticed these at CVS a week or so ago, and my initial reaction was a shake of my head and a sardonic chuckle as I walked away from the display. After your review (and thank you very much, I admit I WAS curious!), my initial reaction stands! :)

  20. stacie says:

    How bizarre!
    stacie recently posted … Fimo cane nail art

  21. Gina says:

    Yeahhh I figured this wouldn’t work. Did the shadows at least have a nice texture?

  22. Unusual.. I’m tempted to try it just for novelty value and probably never use it again :)

    bad habit
    myfunnyvalentine recently posted … Ameli eye shadows- you rock my world! – Review and Swatches

  23. Stephanie says:

    I’ve seen the pad ones on Oprah but I don’t like the idea. This is something for lazy people.. and this is never ever going to come out as a eyelook you’ve put efford in.. picking out colors, blending them together.
    This is not meant for me.. I love playing with different colors together and spend some time doing my make-up in the morning.

  24. elle says:

    It totally works for me. I am sure I can’t be the only one. Shimmery pretty eyes in two (not one) swipe. I got playful browns

  25. AnieJ says:

    I really dislike this idea. Not just the gimmick-ness but also that the shades don’t seem to be usable separately which gives even the colors no value to me. I just think someone should have said no to this concept before they even started making it…
    AnieJ recently posted … elf Tools I Might Never Live Without Again

  26. Vijaya says:

    Interesting concept. And by interesting, I mean O.O
    Vijaya recently posted … Tokidoki Glitter Eyeliner Set

  27. Tessa says:

    That is the weirdest brush I’ve seen in ages!

  28. Mel says:

    As much as it would be awesome for this concept to work,I can’t see many girls pulling it off.

  29. What a crazy idea! Although, I do fall for gimmicks every now and then=)
    Antonia at Swedish Love Affair recently posted … Hairy life

  30. Laura says:

    We got these in Italy too but those weird brushes never impressed me much. Guess it’s all about marketing, like L’Oreal roll-on foundation or Lancome vibrant mascara. By the way, I often found L’Oreal powder eyeshadows good, maybe they could be used with old, traditional brushes.

  31. Maggie says:

    will be good for monolidded girls (like me), since the dark colours gradiating to lighter colors is the ideal “smokey look” for asian girls and etc. :) gonna try this out when i see it

  32. Crystal says:

    What is most offensive about this whole product is that I saw this in the newest Cosmo mag & the promo pictures are beautiful & the eyeshadow is oh-so-perfectly placed. /sigh. Were they thinking people still live under rocks & don’t know what airbrushing & photoshop is? I will pass. :)

  33. Ash says:

    I have the one that’s Playful for Blue eyes. At first, I hated it. The next time I tried it, I only disliked it. After that, I started getting better at it, and now I love it. It takes a little practice, but it’s actually a pretty decent product and takes very little time to apply now.
    If you do buy this and find that you don’t like it, don’t give up on it right away. Keep trying. If you really find that you truly hate it, you can always use an eyeshadow brush to apply the shadow individually.

    Of course, I should also say that I think I happen to have the perfect size/shape eyes for this to work for me.
    Ash recently posted … Tobi-Is-Fab- ThatAwkwardMomentWhen youre hanging out with MC Hammer &amp he wont let you touch anything CantTouchThis Stop HammerTime

  34. SunShine says:

    I personally love it. it took me about 30 mins of practice but its great. I do have to blend the colors a little but otherwise its brilliant. MAybe you all should give it a little more time before bashing it. It really saves me time in the morning.

  35. Sharon says:

    I received a sample through the BzzAgent service. I really LOVE the color pallet they have for my eye color. However, I did find that if I used my own eye shadow brush, I got more even coverage and better defined eyes than the kidney bean brush. I do need a little more practice with the brush though. Using this pallet with the Eye Illuminator mascara for my eye color did give make my eyes stand out!

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