Shoot, Illamasqua’s Bright, Intensely Green Lipgloss Grows on You

Published in: Illamasqua, Lips, Makeup, Product Reviews

Illamasqua Shoot Lipgloss

Wearing Illamasqua Shoot Intense Lipgloss ($22) on my lips from the new Imperfection spring 2013 collection, available now at Illamasqua counters and

I really couldn’t say if Illamsaqua’s new Intense Lipgloss in Shoot will find its way into the purses of pouty-lipped cougars stalking Thursday happy hours, or whether it’ll take the makeup world by storm! — like NARS Orgasm blush did, but I will say that based on my time with this pureed pea green gloss, it’s actually, well, pretty darned wearable!

All things considered…


Perhaps it’s due to the way this leafy green shade, with its waxy shine, contrasts against the skin?

Or maybe it’s because I feel like a kid again when I wear it, like I’m sitting on the lawn at recess with my friends, watching our tiny fingers thread through blades of grass as we look for ladybugs, four-leaf clovers and Smurfs.

Illamasqua Shoot Lipgloss Product Shot

Yup, it’s a gloss


Let’s face it, this color’s a little cray. Even El Hub, who’s infamous for never noticing these things (it took the man a week once to realize that I’d dyed my hair pink), blurted, “You’ve got Hulk lips,” when I came walking down the stairs.

Illamasqua Shoot Lipgloss

If you like to scoot under the radar, you might want to wear something else…but if you like to push the boundaries between beauty and botany and/or work in an environment where bright green glosses are the norm, why not? ๐Ÿ™‚

Illamasqua Shoot Lipgloss Swatch

Sealed with a green kiss!

Shoot feels smooth, non-sticky and comfortable on my lips. The medium-weight formula tastes and smells like Hawaiian Punch when I slick it on my lips with the included brush applicator, and both the scent and flavor linger for 10-20 minutes.

The grassy green appears opaque immediately after applying it, but over time, as I press and rub my lips together, more of my natural lip color peeks through.

Hours later, I can still feel the gloss on my lips and see some of the green, but it’s much mellower than it started. You’ll need a touch-up every couple of hours to maintain that dramatic block of green.

Since Shoot is so punchy and unusual, I feel like I should temper the rest of my look, and limit the number of elements “Hulk smashing!” for attention…



Illamasqua Shoot Lipgloss

Keeping the rest of the look simple (other than Shoot); just brows, mascara, foundation, concealer and powder

Shoot, I’m having fun with Shoot! — even if it’s only in my living room (although I’m seriously considering wearing it to Trader Joe’s).

We’re living in interesting times, people! Definitely in terms of lip color.

PRICE: $22
AVAILABILITY: Available now at Illamasqua counters, on the pages of Marvel Comics’ The Incredible Hulk and online at

Your friendly neighborhood beauty addict,



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So far, 55 people have commented on this article. How cool is that?

  1. Liliane says:

    WOW. I’m surprised that they thought to create this color! I’m all for some out-there makeup combinations, but this is just a little bit too much for me. Did they create this color for St. Patrick’s Day or a release of something? That’s the only reason I can think of, haha!
    Liliane recently posted … Obsessive Compulsive Cosmetics: Lip Tar in Anime

    • Karen says:

      Hi Liliane,

      It’s part of the new Imperfection spring 2013 collection, and chances are Pantone’s Color of the Year was probably part of the equation.

      • Liliane says:

        Ahh, that makes sense. I’m interested to see what other brands use the new Pantone color as their inspiration!

        • Karen says:

          Most of the things I’ve been seeing have been pretty standard — eyeshadows, polishes. Even though the green lips are kinda nuts, it’s still cool to see them actually going there, you know? I like it when lines do stuff just because they can.

  2. Julia Alkaseltzer says:

    I am loving all the Hulk references in this post. I’m actually glad to see a brand come out with a lip color honoring this year’s Pantone Color of the Year (if that’s the case). And heck, why wouldn’t you go to Trader Joe’s wearing that? I would do it! ๐Ÿ™‚

  3. Rikki says:

    I’d totally wear this out and about.

  4. Marla says:

    No way in he## would I wear that color on my lips. Imperfection collection is such an appropriate name for this.

  5. Meghan says:

    You’ve got to love Illamasqua! I actually find it really cool, it’d be amazing to work with on some fun editorial shoots! It’s also astounding how opaque it is! Some colors like that can go on really patchy, but this one totally doesn’t! I think you should wear it to Trader Joe’s! It might wake some people up and get you few smiles! :]
    Meghan recently posted … So Sinful.

    • Karen says:

      That’s one reason why this gloss was great — the fact that it looks completely opaque once it’s on! Hmm, maybe I’ll rock this tomorrow when I go to TJ’s to buy some soup. ๐Ÿ˜‰

  6. Caroline says:

    As much as I’d love to think that I’m daring enough to rock a green lip, in reality, I’m probably not that adventerous. I wish I was though!

  7. Heidi says:

    I would wear that color on my nails or eyes in a heartbeat, but lips…. not so sure. That being said, I totally think you need to wear that to Trader Joe’s. You’d fit right in with the salads! : )

    • Karen says:

      Haha! So true! Speaking of salads, have you ever had their Champagne dressing? I’m seriously addicted to it.

      • Heidi says:

        I never buy premaid dressings, always make my own, but I’m IN MAD LOVE with their Orange Muscat Champagne Vinegar! That and a splash of olive oil is amazing on most salads. I made a lentil salad with orange slices, red onion, parsley, and fresh thyme, and added a bit of the vinegar … SO GOOD!

        • Karen says:

          Okay, I have to hunt that one down. The only other TJ’s Champagne dressing I tried was the pear and gorgonzola one and it was just meh. But orange muscat sounds om nom nom. Now I’m craving a salad…

  8. Minsooky says:

    I would totally wear this…for cosplay!
    Minsooky recently posted … MAC Let’s Skate Pro Longwear Paint Pot (Review)

  9. Jennifer says:

    She-Hulk would wear this a nude gloss

  10. Interesting color! Very bright and dramtic.

  11. I think it’s pretty cool actually! Even though I am old, I say wear what you want, and if it’s green lips you want, then by all means! I see a future of bright colours in makeup…someday. Good for Illamasqua for pushing boundaries!
    Tracy@BeautyReflections recently posted … AVON Big Color Dual-Ended Eye Pencil Bring Out The Artist In Me!

  12. Solangel says:

    It’s pretty perfect for cosplays! I can easily imagine a She-Hulk or an Elphaba rocking this. I can see it in raves, parties, random “hey let’s wear green lips” nights…if only I had an excuse to wear it, I totally would ๐Ÿ™‚

  13. Kathleen says:

    I think that gloss looks awesome. You should totally wear it out, and take pictures! If I had this, I would pair a darker emerald eyeliner and a rich contour with it. I had wanted to buy Illamasqua Violate to go with a Lime Crime lipstick I’d gotten, but Sephora doesn’t carry it. Maybe this could satisfy my green lipgloss fixation?
    P.S. I loved this part of your sentence! “…but if you like to push the boundaries between beauty and botany…”

  14. Kim says:

    El Hub definitely wins with that comment! HAHA! I was actually reminded of Captain Kirk’s green “friend” but she’s really green with red lips. El Hub’s reference is much more apropos. ๐Ÿ™‚

    It’s a cool color and I think it would be awesome on someone edgy who loves bold lip color. I still haven’t worked up to reds, myself. ๐Ÿ™‚

  15. LC says:

    Call me boring (because I pretty much am), but I don’t understand why companies make products like this! Or, for that matter, why people would buyรขโ‚ฌโ€and wearรขโ‚ฌโ€green lipgloss. For Halloween, sure. For everyday use, no.

  16. I love the kiss swatch ๐Ÿ™‚ And this looks better than I’d expect a green lipgloss to, I love Illamasqua.
    Emi at Project Swatch recently posted … Eyebrow Product Comparison

  17. Jennifer says:

    Even with Green being the pantone color…. there should be boundaries and lips shouldn’t be green. Sorry!
    Jennifer recently posted … Hello Gogo: Josie Maran GOGO Instant Natural Volume Argan Mascara

  18. Deanna says:

    I’m almost wondering what it would look like layered (maybe just in the middle of the lips) over like a burgundy/dark red lipstick? It might reflect and contrast in a really cool way because they’re color opposites on the color wheel! Worth thinking about, might try it next time I go makeup shopping!

  19. Karla says:

    I kinda want this! I don’t know if I would use it so much but I would stare at it lol

  20. Wow, that is quite a statement gloss! I kind of like it for its editorial look. For me though? – I don’t think that I’d have the confidence to fully pull it off. Well not now, I’m sure I would have in middle school, haha (once I tried to wear bright, bright blue mascara to church – mom put the kabosh on that look). Kudos to Illamasqua though for pushing the envelope.
    Jay @ Wayfaring Beauty recently posted … Pretty & Polished Peebles!

  21. Love the bright green shade, although this is probably not something I can wear.
    Angela @ The Unprofessional Beauty Blog recently posted … Sephora Collection Creamy Body Wash Caps Review: An Expansive Tropical Getaway

  22. Patty says:


  23. Dominique says:

    LOL Karen, it’s really Hulk’s gloss. Honestly, it looks hideous. 20 years ago or so Helena Rubinstein had launched 2 lipsticks, one purple and one blue, it was really pretty and bold at that time ! But this gloss is simply ugly. I love the brand though.

  24. Wow. Even though I would never wear this unless it was for a costume party, I must say the color is very interesting and kinda pretty and the formula looks amazing. It is SO smooth and even-looking on your lips. Crazy for such a pigmented, unique color!
    Becca @ The Beauty Sample recently posted … The Sample: NEW Chanel Joues Contraste Powder Blush in 76 Frivole Review & Swatches

  25. Deb says:

    Awesome gloss! Love that illamasqua is so fearless. I wish I had a place to wear this! In college (when I made all kinds of out-there fashion and makeup choices) I would have worn this to class and to the clubs in a heartbeat. Not sure if I could rock it anymore.

  26. Felis says:

    I love Illamasqua. ๐Ÿ™‚ They’re consistently releasing original, interesting stuff like this instead of the 200th iteration of Soccer Mom Beige.

    That said, this would look like butt on me. I want the darker, sheerer Violate, but getting it in the US is a pain. A very, very expensive pain.

    But yes, you should wear it to TJ’s! Rock it OUT and let the haters be silenced!

  27. Jan says:

    There’s a comidienne by the name Glozell who wears green lip color everyday in public.

  28. Tasha says:

    What did you have for dinner? A HULK!!!!!!!!!??????? ๐Ÿ™‚

  29. Melissa says:

    If someone asked me if I’d be interested in a green lipgloss, I’m pretty sure my answer would be no. BUUUTTT your photos of this look really cool! I think because you’ve kept the rest of your look minimal, it makes it less weird and more just edgy. I actually like it?!?!

  30. Rachel says:

    Hi Karen, where is Illamasqua available?

  31. Susan S says:

    I just found this via your Baby Lips Minty Sheer review, and I’m in love. I don’t know if I can swing for it (curse you, tight money!), but I’d wear this and rock it hard. I’m paler than my platinum blonde pixie, so I can get away with a lot that most other people can’t when it comes to makeup, and I think this would look amazing with a light brushing of purple blush (which I have) and maybe a touch of gold at the eyes. Can you say Mardi Gras?

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