Target’s on fuego right now! They’ve ditched their strict low price image and now carry a growing number of high-end, top quality beauty products like Pixi by Petra Strand. Take Tarte’s “health couture” philosophy, Benefit’s commitment to versatility, and Pop Beauty’s love of color et voila! — you’ve got Pixi.
You gotta plan that next trip to Target because Pixi’s where it’s at. The line features a wide array of more than 90 eye, lip and face products, as well as makeup tools at a reasonable $12-$39 each. Created by Swedish makeup artist Petra Strand, a 20-year veteran of the beauty industry, Pixi aims to make you look and feel like you got a great night’s sleep — fresh, healthy and ready for anything.
Like the JK Jemma Kidd line Target debuted earlier this month, Pixi is an import from Europe, but beyond that the two lines share little in common. JK Jemma Kid seeks to dazzle with trendy, makeup artistry-inspired colors, while Pixi takes a simple, easy-to-use “You, but only better” approach.
Pixi Lip Blush in Happiness, $18
I tested four products from Pixi and went apesh*t for Pixi Lip Blush in Happiness.
An $18 lip stain might seem a little steep for Target, but this is so worth the moolah. A water-based stain that comes in pen form, Lip Blush feels feather-light on my lips yet lasts all frickin’ day long! I applied it in Happiness (a hot pink) onto my lips one morning when I was really hungry. After breakfast, lunch, several glasses of water and a handful of See’s candies my lips were still stained pink (NOTE: That’s how I test the durability of lip products — I eat, lol!).
The Magic Marker-esque tip tickles a lil’ at first, but you get used to it. I learned the hard way that Lip Blush exaggerates any lip faults. Puckers should be in tip-top shape if you’re gonna wear this stuff. The first time I used it, my lips were a little dry and flaky, and the color applied unevenly.
Swatch of Lip Blush in Happiness
Other deets: it’s taste-free and has a light rose scent that fades quickly, yay! I liked Happiness so much that I told myself to get the three other shades — Youth (a light pink), Purity (light peach) and Love (coral) — on my next trip to Target.
Pixi Rose Lip Treat in LipNude, $12
Rose Lip Treat, a sheer lip balm, moisturizes and conditions lips, and, according to the packaging, even protects against free radicals. Boo, down with free radicals!
Packaged in a slim, pink tube with a pretty flower design, it’s all business — no taste or scent to speak of.
It does a great job softening and soothing my lips, too, and comes in two shades — LipNude (light peach) and LipRose (light pink).
Pixi Lash Booster Mascara in Blackest Blue, $19
Pixi Lash Booster also comes in two shades — Blackest Black (uh, black) and Blackest Blue (blue-black). I tried Blackest Blue, which looks like a rich, navy blue on the brush and a pure black on the lashes. The marketing claims it has a unique “push up effect” that lifts and coats each lash. I gotta say, Lash Booster does do a bang-up job of really holding the curl. You want that wide-awake look? — you get it with Lash Booster.
Lash Booster’s got game, but I would have liked to see it thicken a bit better than it does. I thought two coats delivered the best overall results, making my lashes look visibly longer and shinier, but not significantly thicker. I mainly like it for its ability to hold a curl.
Pixi Energy Blush in Pick-Me-Up Pink, $21
If James Bond were a girl, she’d probably like Energy Blush. It’s a very sheer, pressed powder blush and highlighter packed into a super cute green compact with a secret compartment that houses a soft, flat brush. Uh, who doesn’t love secret compartments?
While I like the packaging, the powder feels grainy to the touch, and I didn’t think much of the color payoff. Neither the blush nor the highlighter really registered on my skin tone. I get the glitter with little of the color. If you’re several shades lighter than I am, you may get better results from the color, but I think there may be a little something off with the texture.
Next Up — Palettes!
I’ve yet to try the eye or lip palettes, so it’s back to Target for moi! Because I liked the lip products so much (like gravy on mashed potatoes!), I have a feeling I’m going to be impressed.
(I’m all about the positive reinforcement)
Your friendly neighborhood beauty addict,