One day, while I was cruising the wares at a Pure Beauty store, I happened upon a sales associate with the longest, shiniest, healthiest looking hair I’d seen in years.
It, and the fact that it belonged to a dude, left me speechless for an unusually long pause…
When my brain rebooted, I asked the boy how he got such a fly mane, and he pointed me to the Phyto 7.
Phyto 7 Daily Hydrating Botanical Cream ($26) contains a blend of seven plant extracts — calendula, sage, burdock, willow, soybean, rosemary and althea — pit together for their hydrating and replenishing properties. By maintaining optimum moisture levels, it’s supposed to make hair look smoother, softer and shinier from the very first application.
When I started using this lightweight leave-in conditioner, Google was still in beta. It was more than a decade ago, and I was looking for something to revitalize and repair my dry, brittle hair, which had taken a lot of abuse from heat styling. This was back when I was using a blow dryer every other day to straighten my naturally wavy hair, and it had left me with about a million split ends.
I started applying it to my hair after shampooing and conditioning, and I think it brought my mop back from the brink.
Today I thought, any product worth coming back to again and again over a 10-year period is well worth a special shout-out, and so here it is.
Directions for use
- After shampooing, apply to towel-dried or dry hair.
- Place a pea-sized amount of cream into your hand, and apply all over the hair, paying special attention to the ends.
- Massage in until fully absorbed, and then style hair as usual.
NOTE: Do not rinse
I owe a lot to Phyto 7, but as much as I’ve liked it for all these years, it didn’t solve all of my dry/brittle hair woes. Ultimately, the only thing that did that was deciding to embrace my natural waves and chill out on the heat styling, but it bought me some time and got me on the road to recovery.
I like finding and trying new hair products, but Phyto 7 Daily Hydrating Botanical Cream is one of the rare ones that I keep coming back to. It got me hooked. As a matter of fact, I just got a new tube during the Sephora V.I.B. sale a few weeks ago!
A small amount massaged into freshly washed/conditioned hair adds loads of moisture and tames frizz, all without weighing down my hair, for hair that looks soft, natural and not overdone.
Oh, and it’s not just for guys and gals with thick and/or wavy hair. I have friends with thin, straight hair who love it just as much.
There are only two things that I can think of now that might make it better: a larger bottle for the price ($26 seems like a lot for 1.7 ounces), and removing the parabens, even though they appear way down near the bottom of the ingredient list.
PRICE: $26 for a 1.7-oz. tube
AVAILABILITY: Available at Sephora stores and also online
MAKEUP AND BEAUTY BLOG RATING: A
Your friendly neighborhood beauty addict,