It’s a New Nuance Makeup Line: Nuance by Salma Hayek Revamped

Published in: Drugstore Beauty Finds, Makeup, Nuance Salma Hayek, Product Reviews

nuance salma hayek

Nuance by Salma Hayek

Get up, sleepy head! It’s Caturday morning! 🙂

There’s a time to be nuanced, and there’s a time to…talk about Nuance, as in Salma Hayek’s CVS-exclusive Nuance makeup line.


If you’ve been kickin’ it at CVS lately, you may have noticed that Salma Hayek’s Nuance makeup products have a new look to them.

Nuance debuted in 2011 (remember the alien egg eyeshadow packaging?), but the color products sort of drifted away for a while… But they’re back now with new products, formulas and packaging.

nuance salma hayek

Wearing Nuance Flawless Finish Blur Perfection Primer, the Natural Definition Angled Brow Pencil in Medium Dark, Long & Lush Volumizing Mascara, Flawless Finish Illuminating Blush & Bronzer Duo, Endless Eye Effects Shadow Collection in Neutral Expressions and Moisture Rich Lipstick in Pink Lotus… P.S. Could this hair be any bigger? LOL!

The brand is all about ingredients, and some of them are exotic, especially for a drugstore brand. Salma says that the women in her family have used some of them for generations, like monoi butter (in the lipstick); cotton blossom (in the mascara and brow gel); soothing tepezchuite extract (in the night cream, anti-aging cream and skin cleanser); blue agave, a naturally moisturizing humectant (the Blue Agave hair line); mamey fruit sapote to condition hair; jojoba oil and raw honey.

The entire color line has been reformulated (but they kept the original foundation) and includes eye shadows, a cream concealer, moisturizing lipstick, brow pencil, cream illuminators and shadow sticks.

nuance salma hayek eyeshadow swatches

Endless Eye Effects Shadow Collection in Neutral Expressions 800

A mighty mascara

It’s a full makeup range. There are face, eye, brow, lip and cheek products, and every single item is less than $20 and exclusive to CVS.

I just took a few of them out for a spin (an eyeshadow palette, a blush/bronzer duo, a brow pencil, a mascara, a matte face primer, a couple lipsticks and a gloss) and the $9.99 mascara stole the show.

nuance salma hayek blush bronzer

Flawless Finish Illuminating Blush & Bronzer Duo in Bronzed Rosewood 560

You already know about all my lash curl woes, so I won’t go into it again for like the billionth time… But I’ll just say that this mascara holds a lovely curl, and there isn’t a clump in sight. I give it two enthusiastic thumbs up.👍👍

nuance salma hayek

Moisture Rich Lipsticks in Lotus Pink and Terracotta

The eye/lip/cheek/brow sitch

As for the other makeup products, in terms of how well they work for me, I think they’re all pretty good for a drugstore brand — definitely comparable to Cover Girl, Almay and Maybelline, but I don’t feel like they’re quite as performance-driven as L’Oreal or Revlon, which I think of as the “higher end” of drugstore makeup.

nuance salma hayek blush bronzer

Flawless Finish Illuminating Blush & Bronzer Duo in Bronzed Rosewood 560

These are just my first impressions, and I know I’m going to keep using the products more because of their price, but I think the eyeshadow could be more pigmented and easier to blend (the grains are rather larger side, so they tend to scoot around). Same goes for the blush/bronzer combo.

The brow pencil is also super duper sheer, and it takes what seems like an unusual amount of it to send Raul back into his corner (that cheeky bugger).


The primer has a nice glide to it…but I can feel it on my skin. And the lipsticks and glosses, while moisturizing, like to migrate beyond my lip lines.

nuance salma hayek eyeshadow swatches

Endless Eye Effects Shadow Collection in Neutral Expressions 800

nuance salma hayek swatches lip products

From the left: Moisture Rich Lipstick in Terracotta, Moisture Rich Lipstick in Lotus Pink and Plumping Liquid Lipstick in Mulled Wine

Considering the prices, though, I think they’re all worth a try — maybe next time you’re at CVS looking for a notebook to replace the one your cat barfed on.

If you happen to wander over to the Nuance display, seriously, look at that mascara, too. It’s good.

Your friendly neighborhood beauty addict,



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So far, 7 people have commented on this article. How cool is that?

  1. The Neutral Expressions palette looks lovely. I didn’t know Salma did make-up.
    Kiss & Make-up recently posted … Ticino Switzerland Travel: Gastronomy & Wellness in Ascona

  2. sarahc says:

    I loved Salma in 30 Rock! I wonder if she wore her makeup on set. I like the hot pink lipstick.

  3. Chelsea says:

    Glad to hear the mascara is nice! I had bad luck with their skincare back in the day (my skin is very reactive and sensitive to a lot of active ingredients), but their eye makeup remover is really good.

  4. Rachel R. says:

    I remember that a lot of the old line didn’t get great reviews. I’m glad they listened to people and revamped it. I hope the new line is better. What you show her looks pretty promising.

  5. Chris25 says:

    That mascara will be in my basket the next time I go to CVS. I wouldn’t mind checking out Terracotta either.
    Chris25 recently posted … Sephora VIB Appreciation Gift

  6. hanna says:

    Drug store mascara is almost always a winner for me.
    hanna recently posted … Review: Bamboo by Franck Olivier Perfume + Giveaway

  7. I never knew that Salma Hayek did makeup, somehow it didn’t get noticed over here in Germany.
    LindaLibraLoca recently posted … LLL Vlogs – Beach Days and Hiking

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