Target set the beauty world ablaze earlier this month with the release of three new prestige beauty lines — JK Jemma Kidd, Pixi by Petra Strand and NP Set by Napoleon Perdis.
NP Set, by famed Australian makeup artist Napoleon Perdis, may look a little familiar to Perdis fans. The logo harkens back to his first major makeup release, aptly named Napoleon Perdis. The line sells at Ulta stores and at a slightly higher price point than Target’s NP Set.
But that’s the beauty of Target, right? — good prices on quality merch.
What Sets NP Set Apart?
The new line is huge, with more than 80 face, lip and cheek products priced between $12-$30. NP Set bridges the gap between the other two big beauty lines to launch at Target, combining the color vastness and artistry of the JK Jemma Kidd line with the breezy fun of Pixi by Petra Strand.
Breezy, Elegant Packaging
The subtle tropical colors, clean lines and minimalist packaging evoke beach umbrellas and rolling surf — a sense of relaxed elegance, which even carries over to the glossy white compacts and lipstick tubes.
Pretty Colors and Textures, But Limited Staying Power
I tested five items from the line, and most delivered nice texture and beautiful, pigmented color.
There are several things I like about these products, but the one issue that consistently came up was their staying power.
I had trouble keeping this stuff put! For some reason the items I tried weren’t as long-lasting as the products by Pixi or JK Jemma Kidd, fading and creasing within hours, so, if there’s any room for improvement in the NP Set line, that’s it.
Of the items I tested, my favorites were the eye and lip products.
NP Set by Napoleon Perdis Show Loose Dust Duo in Australia, $26
Dust Duo, a double-sided eyeshadow duo, has built-in sponge tip applicators perfect for gals on the go.
I tried Australia, a duo with a shimmery peachy-gold and a shimmery forest green. Both of the shades applied beautifully, with loads of pigmentation and very fine flecks of glitter. Blending and smudging were effortless, too. If only Australia, like the other products I tried from the line, had a bit more staying power … le sigh! I applied it in the morning before work, and it was literally gone by lunch (and that was even WITH a layer of Too Faced Shadow Insurance primer underneath).
NP Set by Napoleon Perdis Eyeliner in Dubai, $19
Dubai eyeliner, a deep matte green, applies rich and dark, and lining with it couldn’t be easier. It’s magically smooth, with barely any tugging at the delicate skin around my eyes.
The formula contains jojoba oil, which the NP Set folks credit for the creamy texture.
This is a very nice pencil, incredibly emollient and smooth, but, like the Dust Duo shadow, it fades quickly! Maybe it would work better for you if the skin around your eyes is dry. I suspect skin oil may have something to do with the staying power issue.
NP Set by Napoleon Perdis Lipstick in Denver, $15
Of the products I tried, Denver was the only one whose limited staying power didn’t both me, and I think that’s because, like most women who wear lipstick, I’m used to having to reapply it throughout the day.
Denver has two-hour staying power — not great but not bad. It’s a light shade, almost nude, and applies very sheer. It feels as light and thin as it looks, more like a moisturizing lip treatment than a lipstick. I don’t mind the subtle licorice scent, either, and the faint waxy taste dissipates quickly. I think it’s a very pretty shade, great for a nude lip look, and would make a perfect companion for smokey eyes.
NP Set by Napoleon Perdis Cruise Blush in Artic, $18
I really like the dewy transparency of the sheer cheek products in NP Set. Cruise Blush, a creamy stick blush, looks and feels like “lipstick” for cheeks.
I tried Cruise Blush in Artic, a sheer brown with a wet finish, applying it directly onto the applies of my cheeks after foundation. It delivered a natural, sheer flush, but, like the other NP Set products I tried, Cruise Blush fades quickly, lasting a maximum of four hours on my cheeks.
NP Set by Napoleon Perdis Baked Powder in Blush, $20
I also played with Baked Powder in Blush, a sheer, shimmery highlighter duo with a light shimmery pink and a deep shimmery rose.
This puppy wasn’t one of my favorites, although I like the shimmer. The texture of the powder felt grainy to the touch. After dusting it on my cheeks, I could actually see it sitting on top of my skin, almost like tiny grains of sugar or sand.
NP Set Scores in Color and Packaging But Ultimately Misses the Mark
There’s a lot to like about NP Set — excellent packaging and beautiful, wearable colors — but I expected a little more staying power for the price.
Target has really impressed me lately. Let’s hope they keep up the good work!
More Great Beauty Brands at Target
- JK Jemma Kidd: With modern colors and provocative packaging, the JK Jemma Kidd line for Target is designed to be stylish enough for the catwalk yet still wearable and affordable enough for the everyday woman.
- Pixi by Petra Strand: Pixi takes a simple, easy-to-use “You, but only better” approach to makeup, and the line features a wide array of more than 90 eye, lip and face products, as well as makeup tools at a reasonable $12-$39 each.
- Sonia Kashuk Brushes: Confession time! I keep the powder brush on my work desk and periodically rub it all over my face for no reason other than to feel its softness against my skin. It sends me into a state of minor ecstasy.
- Sonia Kashuk Cream Blush: These highly pigmented blushes feel so soft and creamy to the touch that I’m tempted to grab a knife and spread ‘em on toast. Try these with the Sonia’s Synthetic Flat Top Blusher Brush.
- Sonia Kashuk Sheer Lip Glossing: Hot drugstore gloss alert! Sonia Kashuk’s Lip Glossing with No-Feather Pencil creates color-rich, high-shine lips!
- Sonia Kashuk Eyeshadow Duo in Double Whammy: Sonia Kashuk’s Eye Shadow Duo in Double Whammy offers two very pretty MAC-like dupes for a quarter the price.
- Sonia Kashuk Blue Lagoon Eye Shadow Quad: I use this quad when I’m in the mood for a fun blue/teal eye!
If you’re curious about NP Set, definitely look into the eye products and lipsticks. I think they shine as stars of the line.
Your friendly neighborhood beauty addict,